Regional Chains Manager - California

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Company: Bogle Vineyards

Location: West Sacramento, CA 95691

Description:

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POSITION: REGIONAL MANAGER - CALIFORNIA CHAINS

DEPARTMENT: SALES

REPORTS TO: DIRECTOR OF SALES- WESTERN DIVISION

CLASSIFICATION: EXEMPT

POSITION SUMMARY: The Regional Manager - California Chains is responsible for delivering the volume and financial goals for the chain channel in California. Grow portfolio sales, distribution and promotional activity across all key customers through wholesaler chain team management, effective collaboration with all key stakeholders and direct account engagement.

DISTRIBUTORS:
RNDC California - Strategic / Chain Account Team

KEY RESPONSIBILITIES:

Distributor Management
Owns the relationship with wholesaler leadership team for the California Chains
Owns the results of the overall chain business in California.
Establishes, gains agreement to, and communicates volume and distribution goals by brand across all key accounts
Works closely and effectively with all distributor account executives
Implements effective programming and incentives in support of key business objectives
Prepares and delivers impactful distributor reviews that evaluates performance against established goals by account and provides solutions and alternative strategies as required
Mastery of pricing to established brand standards and budgets.
Ability to negotiate distributor investment as required for programming and pricing
Effective use of reporting systems to develop market insights, gaps and opportunities

Channel Management
Owns the business planning and sales results for all California chains
Develops and implements strategies for success by chain account including volume, distribution and promotional activity goals by accounts.
Works closely with Trade Marketing to develop account specific programs
Continuously monitors performance against established goals and amends as required.
Provides accurate forecasts based on current and historical buying patterns
Form strong business relationships with all RNDC Chain Account Executives
Dedicates time in the market to stay current on market conditions and our competitive set
Conducts impactful distributor and buyer presentations as required
Uses Nielsen and other informational resources as a selling tool with all key stakeholders
Responsible for distributor brand education and leadership of new product launches

Account Management
Responsible for developing strong account buyer business relationships
Calls directly on key chain accounts on a frequent basis
Regularly reports activities and accomplishments by account to direct supervisor

Knowledge
Strong understanding of the overall wine industry and the 3-tier system
Strong understanding of how to effectively navigate account headquarters
Strong understanding of how to effectively navigate wholesaler account teams
Market expertise. Intimate knowledge chain geographies and competitive pressures
Account expertise. Intimate with the details of how each account operates, how they buy, how they promote, how they price and margin expectations.

Skills
Self-starter. Is self-motivated and able to work independently.
Goal oriented: Strong work ethic and takes personal ownership for delivering results
Organization: Possesses strong organizational skills and business discipline
Business acumen: Ability to present themselves and the company professionally
Collaboration: Ability with achieve results with others (internal and external)
Relationships: Passionate about building strong relationships with accounts and distributors
Presence: Ability to build and deliver impactful presentations to accounts and wholesalers
Analytical: Ability to analyze business; identify issues and opportunities, provide solutions
Negotiation: Ability to create and negotiate win/win solutions with distributors and accounts
Customer focus: Ability to understand business needs through the eyes of the buyer
Integrity: Is honest and transparent. Takes responsibility for their actions

Administrative
Mastery of all internal and distributor reporting systems (I-Dig / Pricing 2.0 / Nielsen Data)
Regular review and maintenance of pricing in the market
Staying current on competitive activity and pricing
Regular reporting to their direct supervisor as requested
Track, measure and report performance on a monthly, quarterly and annual basis vs. goals
Attendance at all National and Regional meetings
Familiarity and compliance with all regulations in states of responsibility

QUALIFICATIONS:
California chain experience is required. Current buyer relationships are strongly preferred.
Minimum of 5 years' sales experience in the industry
Bachelor's degree is preferred
Technologically proficient in Word, Excel, Power Point, VIP or Diver
Out of the area travel including overnight stays will be required.
Must have a current driver's license and be insurable by the company insurance provider
Residence in market is required

PHYSICAL REQUIREMENTS:
Must be able to sit, work on a computer, and use office equipment for up to 8 hours/day.
Must be able to stand, bend, and walk for up to 8 hours/day.
Ability to lift and carry at least 55 lbs. such as wine cases and other materials occasionally.

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