Product Owner

Product Owner

Who are we and what do we do?

Fruit was just the beginning. Since our founding in 1999, we've evolved over 25+ years into an industry leader and modern gifting destination for celebrating the moments that matter. In addition to a robust online e-commerce hub, our vast retail footprint includes nearly 1,000 locally owned and operated franchise locations globally.

With offerings that go beyond our iconic fresh fruit bouquets to include baked treats, fresh flowers, dessert boards, platters, and more, our vast collection of delicious treats and innovative gifts are perfect for treating yourself and others.

No matter the occasion or moment, there's an edible for that.

Through all our incredible years, we've remained committed to our 5Ps:

• Our promise- Experiences that WOW.
• Our products-Remarkably fresh.
• Our places- Interactive and creative.
• Our People- Create special memories.
• Our purpose-To celebrate what's good in life.

Purpose:

As a Product Owner at Edible Brands, you will play a pivotal role in driving the success of our eCommerce platforms. You'll be responsible for shaping the digital experience across web, mobile, and third-party delivery channels, ensuring seamless customer interactions that drive sales and loyalty.

By collaborating with cross-functional teams and leveraging data-driven insights, you'll lead the charge in enhancing our digital products and maximizing their value to the business.

This role is essential in helping Edible Brands stay agile, innovative, and ahead of the competition in the fast-growing eCommerce space.

Responsibilities:

• Develop and own the product roadmap for eCommerce platforms, including the website, mobile app, POS, and third-party delivery integrations.
• Enhance the customer experience by prioritizing features that improve user satisfaction, seamless ordering, and payment processes.
• Collaborate closely with cross-functional teams (marketing, operations, IT, and customer service) to align digital initiatives with company goals and ensure clear communication of product goals and requirements.
• Analyze sales, customer behavior, and platform performance data to inform product decisions, optimize conversion rates, average order values, and customer retention.
• Lead A/B testing, personalization, and other initiatives to drive continuous improvement and innovation in the eCommerce space.
• Manage relationships with external partners (delivery platforms, payment processors, loyalty providers) to ensure seamless integration and partnership success.
• Conduct market research and competitive analysis to identify trends, customer needs, and new opportunities for innovation.
• Oversee the implementation of performance analytics and regularly report on key eCommerce metrics.
• Act as a liaison between stakeholders and the development team to ensure projects are executed on time and deliver maximum value.
• Champion a customer-centric approach to product development, balancing user needs with business objectives and technical constraints.

Requirements:

• 3-5 years of experience as a Product Owner, directly collaborating with agile software teams.
• Experience in D2C eCommerce, with a focus on managing digital platforms that prioritize customer experience and drive revenue growth
• Familiarity with online marketplaces like Amazon, Walmart, DoorDash, UberEats, GoldBelly, or Etsy is a plus
• Experience in road-mapping and release planning to strategically maximize returns with each product release.
• Experience developing detailed user stories, acceptance criteria, and specifications to guide development teams in building high-quality eCommerce products.
• Hands-on experience leading product backlog grooming sessions and prioritizing features based on business value, technical feasibility, and customer impact.

Essential Competencies:

• Customer-Centric Mindset: Deep understanding of customer behavior and needs in an eCommerce setting. Focuses on delivering solutions that improve user satisfaction and retention.
• Data-Driven Decision Making: Uses analytics and data to drive decisions and prioritize product features, always with an eye on optimizing performance and conversion rates.
• Collaboration & Communication: Effectively works with cross-functional teams to align digital initiatives with company goals. Excels at clearly articulating the product vision and gaining buy-in from stakeholders.
• Problem-Solving & Innovation: Quickly identifies opportunities for improving the customer journey and resolving issues that arise in digital operations, with a strong focus on innovation.
• Agility & Adaptability: Thrives in a fast-paced start-up like environment and can adjust priorities as the business evolves or new insights emerge.
• Technical Proficiency: Comfortable working with development teams and understanding the technical aspects of eCommerce platforms, APIs, and third-party integrations.

What We Offer:

• Onsite work environment with work-from-home flexibility, fostering collaboration and relationship building with peers, cross-functional partners and leadership
• The stability and resources of an industry-leading company successfully operating for 25 years, with the agility and innovation of a startup, allowing you to make a significant impact and shape our future.
• Growth & Development - Each team member has a visible and immediate impact on the business, offering abundant opportunities for personal and professional growth as we scale in size and sophistication
• Healthcare plans that include health/dental/vision insurance, 401K Plan, company-paid life insurance and short-term disability, flexible spending account options and more
• Paid time off, including sick days & holidays to support work-life balance

We are proud to be an EEO/AA employer. Applicants for employment are considered without regard to race, creed, color, religion, sex, sexual orientation, marital status, national origin, age, and disability, status as a veteran, Vietnam Era Veteran, or being a member of the Reserves or National Guard.