Assistant Director/Director of Fan Engagement
Apply NowCompany: Yale University
Location: Tower, MN 55790
Description:
Essential Duties
1. Create a comprehensive strategic plan for marketing a unit or department to generate interest and awareness in the target audience and to increase revenue. 2. Develop and execute social media plan; produce and manage website content. 3. Generate and manage distribution of press releases and handle media inquiries to coordinate press coverage. 4. Manage work of public relations agencies, marketing vendors and consultants. 5. Create briefs and content for promotional and fundraising mailings. 6. Increase community awareness and participation through event coordination and marketing. 7. May submit sponsor grant requests as necessary.
Required Education and Experience
Bachelor's Degree in a related field and two years of related and demonstrated experience or an equivalent combination of education and demonstrated experience.
Background Check Requirements
All candidates for employment will be subject to pre-employment background screening for this position, which may include motor vehicle, DOT certification, drug testing and credit checks based on the position description and job requirements. All offers are contingent upon the successful completion of the background check. For additional information on the background check requirements and process visit "Learn about background checks" under the Applicant Support Resources section of Careers on the It's Your Yale website.
Position Focus:
The Director/Assistant Director of Fan Engagement will support the Assistant Athletic Director, Marketing in developing inclusive, strategic marketing and promotion plans, managing in-game elements, producing innovative revenue generation strategies, and creatively enhancing the Yale Athletics fan experience.
Key Responsibilities Include responsible for developing an intentional engagement strategy and marketing plan for Yale Athletics with a focus on Yale Campus Community attendance and engagement. Create graphics and videos for use on social media and LED videoboards to enhance the overall Yale Athletics' digital presence and to accompany the marketing plans. Serve as the game day producer and director by creating and executing game scripts, rundowns, and playlists, overseeing videoboard and audio operators, and managing overall game experience for select Division I sports. Oversee hiring, training, and scheduling of mascot performers. Assist with hiring, training, management, and evaluation of interns and student employees. Ensures positive relationships between the Athletics department and key stakeholders, to include alumni, local community, fans, parents, faculty and other University constituents. Perform other duties as assigned.
Preferred Education, Experience and Skills:
Demonstrated marketing and game operations experience in college or professional athletics preferred. Demonstrated experience with branding, promotions, marketing initiatives and content creation preferred. Proven data analytics experience preferred.
Posting Disclaimer
The intent of this job description is to provide a representative summary of the essential functions that will be required of the position and should not be construed as a declaration of specific duties and responsibilities of the particular position. Employees will be assigned specific job-related duties through their hiring departments.
EEO Statement:
University policy is committed to affirmative action under law in employment of women, minority group members, individuals with disabilities, and protected veterans. Additionally, in accordance with Yale's Policy Against Discrimination and Harassment, and as delineated by federal and Connecticut law, Yale does not discriminate in admissions, educational programs, or employment against any individual on account of that individual's sex, sexual orientation, gender identity or expression, race, color, national or ethnic origin, religion, age, disability, status as a special disabled veteran, veteran of the Vietnam era or other covered veteran.
Inquiries concerning Yale's Policy Against Discrimination and Harassment may be referred to the Office of Institutional Equity and Accessibility (OIEA).
COVID-19 Vaccine Requirement
The University maintains policies pertaining to COVID-19. All faculty, staff, students, and trainees are required to comply with these policies, which may be found here:
https://covid19.yale.edu/health-guidelines
1. Create a comprehensive strategic plan for marketing a unit or department to generate interest and awareness in the target audience and to increase revenue. 2. Develop and execute social media plan; produce and manage website content. 3. Generate and manage distribution of press releases and handle media inquiries to coordinate press coverage. 4. Manage work of public relations agencies, marketing vendors and consultants. 5. Create briefs and content for promotional and fundraising mailings. 6. Increase community awareness and participation through event coordination and marketing. 7. May submit sponsor grant requests as necessary.
Required Education and Experience
Bachelor's Degree in a related field and two years of related and demonstrated experience or an equivalent combination of education and demonstrated experience.
Background Check Requirements
All candidates for employment will be subject to pre-employment background screening for this position, which may include motor vehicle, DOT certification, drug testing and credit checks based on the position description and job requirements. All offers are contingent upon the successful completion of the background check. For additional information on the background check requirements and process visit "Learn about background checks" under the Applicant Support Resources section of Careers on the It's Your Yale website.
Position Focus:
The Director/Assistant Director of Fan Engagement will support the Assistant Athletic Director, Marketing in developing inclusive, strategic marketing and promotion plans, managing in-game elements, producing innovative revenue generation strategies, and creatively enhancing the Yale Athletics fan experience.
Key Responsibilities Include responsible for developing an intentional engagement strategy and marketing plan for Yale Athletics with a focus on Yale Campus Community attendance and engagement. Create graphics and videos for use on social media and LED videoboards to enhance the overall Yale Athletics' digital presence and to accompany the marketing plans. Serve as the game day producer and director by creating and executing game scripts, rundowns, and playlists, overseeing videoboard and audio operators, and managing overall game experience for select Division I sports. Oversee hiring, training, and scheduling of mascot performers. Assist with hiring, training, management, and evaluation of interns and student employees. Ensures positive relationships between the Athletics department and key stakeholders, to include alumni, local community, fans, parents, faculty and other University constituents. Perform other duties as assigned.
Preferred Education, Experience and Skills:
Demonstrated marketing and game operations experience in college or professional athletics preferred. Demonstrated experience with branding, promotions, marketing initiatives and content creation preferred. Proven data analytics experience preferred.
Posting Disclaimer
The intent of this job description is to provide a representative summary of the essential functions that will be required of the position and should not be construed as a declaration of specific duties and responsibilities of the particular position. Employees will be assigned specific job-related duties through their hiring departments.
EEO Statement:
University policy is committed to affirmative action under law in employment of women, minority group members, individuals with disabilities, and protected veterans. Additionally, in accordance with Yale's Policy Against Discrimination and Harassment, and as delineated by federal and Connecticut law, Yale does not discriminate in admissions, educational programs, or employment against any individual on account of that individual's sex, sexual orientation, gender identity or expression, race, color, national or ethnic origin, religion, age, disability, status as a special disabled veteran, veteran of the Vietnam era or other covered veteran.
Inquiries concerning Yale's Policy Against Discrimination and Harassment may be referred to the Office of Institutional Equity and Accessibility (OIEA).
COVID-19 Vaccine Requirement
The University maintains policies pertaining to COVID-19. All faculty, staff, students, and trainees are required to comply with these policies, which may be found here:
https://covid19.yale.edu/health-guidelines