Brand Manager, Bruichladdich Distillery

Job Overview:

Drive your brand marketing career with tangible experience working on Bruichladdich Distillery whisky brands. Part of Rmy Cointreau USA's Accelerator Brands portfolio, Bruichladdich is a global priority brand. We are seeking an ambitious team member who can quickly impact projects that will help drive growth on the brand.

Resurrected in 2001, Bruichladdich's ambition is to make the most-thought provoking single malt Scotch whiskies by reconnecting land to dram. The brand aims to push boundaries and continuously challenge the Scotch industry prescribed 'rules'. It is one of the few distilleries in the world to be B Corp certified and operates with a vision to lead with people and purpose in line with profit.

Bruichladdich is part of Rmy Cointreau, a French spirits group with a portfolio of exceptional brands such as The House of Rmy Martin, Cointreau, The Botanist Gin and Mount Gay Rum among others. Each of these brands embodies unique expertise and heritage, but all share the same love of terroir and a culture of excellence.

The salary range for this role based in New York is $130,000-145,000. Actual base salary may vary based upon but not limited to, relevant experience, business sector, and geographic location

Job Responsibilities:

The Brand Manager will play a key role in building The Bruichladdich Distillery whisky brands in the U.S. The position will report to the Brand Director and work cross-functionally with Trade Marketing, Sales, Finance, and external agencies to ensure programs are in line with overall brand strategy.

Core Responsibilities:

Responsible for the strategy, design, implementation, and measurement of through-the-line programs in support of the U.S. Strategic Plan:

• Partner with the Brand Director and brand team counterpart to evolve and optimize brand strategy, balancing strategic equity objectives with commercial needs.
• Oversee brand programming from brief to execution to measurement:
• Develop quarterly brand programs with strong, consumer insight-led hooks.
• Oversee program media and PR activation, including management of media and PR agencies.
• Forge and build out brand partnerships (brand / media / commercial, as relevant) to amplify programs.
• Concept and develop program key visual, merchandising, and other point-of-sale.
• Build suite of on- and off-premise program tools that increase brand rate of sale.
• Develop quarterly program decks and corresponding premium POS/merchandising playbooks to be shared across brand marketing, trade marketing, and sales team.
• Partner with Trade Marketing team to ensure seamless rollout and execution of all POS tools, including full adoption and execution of any co-branded programming.
• Establish tracking and reporting processes to monitor and correlate activities to display execution, sales, and ROI.
• Identify emerging opportunities across on- and off-trade channels and develop test & learn scenarios to quickly adapt for future programming.
• Ownership and management of annual budget to ensure proper phasing, tracking, and reconciliation of marketing A&P.
• Manage and regularly update a detailed budget tracker, to be shared across brand marketing and finance.
• Work closely with brand finance controller to regularly report any risks & opportunities with budget.
• Oversee budget processes including PO creation, goods receipting, and invoice review.
• Lead team data & analytics, including monthly business/category performance and competitive analysis:
• Regular reporting of brand/category performance through data analysis.
• Manage brand KPI tracker for volume, distribution, and velocity targets.
• Work closely with brand finance controller as well as business intelligence team to convert data into insights and action.

Oversee brand experiential, liquid-to-lips and sampling plans that deliver brand messaging and education in an engaging way.

• Ideate and develop range of brand experiences that cut through to brand's target consumer while staying true to brand values.
• Lead seamless execution of brand events, including briefing and managing production agencies, developing collateral, and planning & managing event content capture.
• Ensure the look and feel of the brand experience is in line with brand strategy.

Work cross-functionally and foster strong relationships both internally and externally:

• Internal: U.S. Brand Marketing, Global Brand Team, U.S. Trade Marketing, National Accounts, Brand Ambassadors, Sales and Field Activation Team, Legal, Finance, Accounting, Business Intelligence.
• External: Media Agency, PR Agency, Social Agency, Shopper Marketing, Design, POS production vendors.

Job Qualifications:

Minimum Qualifications:

• 5+ years' experience in brand marketing. Spirits background preferred and single malt Scotch whisky experience is ideal.
• High energy and hands-on attitude.
• Proven ability to generate unique ideas and concepts.
• Strong business analytics skills and data-driven mindset to seize opportunities and develop actionable solutions.
• Understanding of the marketing mix and key levers to impact a brand's performance.
• Demonstrated ability to build relevant and impactful 360 brand marketing plans.
• Experience managing and tracking extensive brand budgets and collaborating with finance departments.
• Robust project management experience, including management of brand experiences/events.
• Ability to influence others and strong stakeholder management including cross-functional team and 3rd party agencies/partners.
• Exceptional organizational skills and sharp attention to detail.
• Ability to quickly adapt, influence others and execute feedback.
• Exceptional verbal and written communication skills.
• Proficiency in Microsoft Office Suite - PowerPoint, Excel, etc.

Education / Professional Qualifications

• Bachelor's degree in Degree in Business Administration, Marketing, Communication and Media, or equivalent.

An Equal Opportunity Employer:

Rmy Cointreau USA is an equal opportunity employer and strongly supports diversity in the workplace. Qualified applicants are considered for positions without regard to age, sex, gender identity, gender expression, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship status, disability, marital status, veteran status, military status, domestic violence victim status, genetic information or any other legally recognized protected basis under federal, state, or local laws, regulations or ordinances. The Company also provides reasonable accommodations to disabled individuals to assist in the hiring process and to qualified individuals with disabilities in the performance of essential job functions without imposing a hardship on the Company, as required by federal, state or local law. The Company also is committed to accommodating religious beliefs.