Business Analyst II
Apply NowCompany: Intelliswift
Location: New York, NY 10025
Description:
Job ID: 24-04228
Pay rate range - $38/hr. to $40/hr. on W2
100% Remote
Must Have
Research design & statistics
Project management & communication skills
Paid media knowledge
Ideally 3-6 years of experience in the field or in a related area
LPs for this role: Earn trust; Learn and be curious; Invent and simplify; Insist on the highest standards
Dive Deep -
Given the relative complexity of this type of advertising research and the rapidly changing advertising (and measurement) landscape, this person needs to be able to dive deep into a variety of topics (research design, paid media, statistics, etc.)
Deliver results -
This type of advertising effectiveness research is nuanced and faces many potential roadblocks. This person should be able to identify the right levers to pull to solve problems and should be able to partner with stakeholders to execute and deliver results.
Day to day
Job Description:
This individual should have at least a basic understanding of statistical analyses, and should be able to liaise with internal and external data scientists
This Individual would support survey-based studies measuring the specific impact of Brand Advertising.
This individual will focus on the In-Market, Control-Exposed, Brand Advertising study (with Dynata and Rufus), being run in 7 countries (the US, Canada, UK, Germany, France, Australia, and Japan)
Cross-team coordination:
This individual will act as the primary liaison between client and project vendors (e.g., research vendor; digital agency), interacting at least weekly, if not daily, with vendors as we monitor survey progress.
Survey design & testing:
This individual will support survey design updates, given the in-market nature of the study, and the use of an 'Opportunity-to-See' (OTS) methodology for offline channels (such as Linear TV), each campaign wave will have different OTS questions and other minor variations in order to properly localize the study for each country.
In-field management: Once in field, the surveys require close monitoring, largely to ensure we hit sufficient sample sizes, while maintaining high respondent quality, which is increasingly important given increased instances of survey fraud, and increased survey work in the cloud space (meaning fewer opportunities to survey individuals). When sample shortcomings inevitably arise, this individual will need to partner with our vendors and internal teams to quickly diagnose the root cause, and adjust as necessary.
Analysis and Reporting:
This individual will support the research vendor throughout the analysis phase, and will also support the drafting of the results narrative (for which they should have an understanding of how this research is similar and dissimilar from other Marketing research). As the narrative takes shape, other teams might recommend deeper dive analyses.
Pay rate range - $38/hr. to $40/hr. on W2
100% Remote
Must Have
Research design & statistics
Project management & communication skills
Paid media knowledge
Ideally 3-6 years of experience in the field or in a related area
LPs for this role: Earn trust; Learn and be curious; Invent and simplify; Insist on the highest standards
Dive Deep -
Given the relative complexity of this type of advertising research and the rapidly changing advertising (and measurement) landscape, this person needs to be able to dive deep into a variety of topics (research design, paid media, statistics, etc.)
Deliver results -
This type of advertising effectiveness research is nuanced and faces many potential roadblocks. This person should be able to identify the right levers to pull to solve problems and should be able to partner with stakeholders to execute and deliver results.
Day to day
- Different each day
- Writing surveys and sending to customers & potential customers within AWS
- Different phases of this role:
- 1 st Phase: Designing research, designing/testing survey - can take several weeks to months
- Across 7 different countries - each country will have a unique survey. It is finished in some instances but need to finish in other instances
- 2 nd phase: Once surveys are in field, there will be in field management
- 3 rd Phase: Analyzing the data/ reporting/ writing docs
- Liaising with research vendors
- Survey project
- Measure the effectiveness of marketing campaigns
Job Description:
This individual should have at least a basic understanding of statistical analyses, and should be able to liaise with internal and external data scientists
This Individual would support survey-based studies measuring the specific impact of Brand Advertising.
This individual will focus on the In-Market, Control-Exposed, Brand Advertising study (with Dynata and Rufus), being run in 7 countries (the US, Canada, UK, Germany, France, Australia, and Japan)
Cross-team coordination:
This individual will act as the primary liaison between client and project vendors (e.g., research vendor; digital agency), interacting at least weekly, if not daily, with vendors as we monitor survey progress.
Survey design & testing:
This individual will support survey design updates, given the in-market nature of the study, and the use of an 'Opportunity-to-See' (OTS) methodology for offline channels (such as Linear TV), each campaign wave will have different OTS questions and other minor variations in order to properly localize the study for each country.
In-field management: Once in field, the surveys require close monitoring, largely to ensure we hit sufficient sample sizes, while maintaining high respondent quality, which is increasingly important given increased instances of survey fraud, and increased survey work in the cloud space (meaning fewer opportunities to survey individuals). When sample shortcomings inevitably arise, this individual will need to partner with our vendors and internal teams to quickly diagnose the root cause, and adjust as necessary.
Analysis and Reporting:
This individual will support the research vendor throughout the analysis phase, and will also support the drafting of the results narrative (for which they should have an understanding of how this research is similar and dissimilar from other Marketing research). As the narrative takes shape, other teams might recommend deeper dive analyses.