Associate Director, Paid Search
Apply NowCompany: IPG MediaBrands
Location: New York, NY 10025
Description:
Business Overview
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com
Position Overview
Who you are: You are eager to challenge the digital norms and are hungry to create industry-leading campaign strategies An expert in SEM marketing, you are excited by new data sets, signals, and metrics. You enjoy brainstorming new ideas and reviewing data with serious rigor. You take pride in building and growing strong client relationships while providing strategic direction to your account teams, ensuring the health of SEM accounts while helping to nurture and develop your staff.
Responsibilities
Liaison between search and cross functional teams to help contribute towards a multi-channel approach/strategy
Accountability for team development; this includes utilizing organizational tools such as L&D, creating internal opportunity for staff, maintaining positive morale
Establish current and long-term goals and objectives for responsible accounts, subject to approval by the Director
Responsible for management of direct reports as well as overall development and success of the team
Translate briefs into strategy; Work with Manager/Sr. Specialist to execute on that strategy; Monitor success and drive pivots as needed based on performance and ability to reach brand goals
Lead tests & learns with expectation that these will be scalable across the client's accounts. Expectation is also that these are shared out wider with KINESSO team
Continual evaluation of search marketing strategies to identify opportunity for competitive advantage for KINESSO
Master, identify and communicate trends in search and client industries
Create and present case studies, POVs, etc.
Experience analyzing multi-touch attribution reports (Nielsen, IRI, etc.)
Analyze search planning budgets, of assigned accounts, to identify strengths and weaknesses and ensures proper financial allocation
Required Experience and Skills
Substantial experience with within an agency environment required
Expert in Google, Bing, and other search partners
Advanced/Cutting Edge knowledge of at least two bidding platforms such as Marin, Kenshoo or SA360
Polished presence and presentations skills (presentation will be required)
Excellent writing skills with an attention to detail
Mastery of Microsoft Excel is required
Working knowledge of Word, and PowerPoint
Ability to multitask and handle other duties as assigned
Substantial managerial experience preferred
Salary Range
$120,000-$130,000 USD
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com
Position Overview
Who you are: You are eager to challenge the digital norms and are hungry to create industry-leading campaign strategies An expert in SEM marketing, you are excited by new data sets, signals, and metrics. You enjoy brainstorming new ideas and reviewing data with serious rigor. You take pride in building and growing strong client relationships while providing strategic direction to your account teams, ensuring the health of SEM accounts while helping to nurture and develop your staff.
Responsibilities
Liaison between search and cross functional teams to help contribute towards a multi-channel approach/strategy
Accountability for team development; this includes utilizing organizational tools such as L&D, creating internal opportunity for staff, maintaining positive morale
Establish current and long-term goals and objectives for responsible accounts, subject to approval by the Director
Responsible for management of direct reports as well as overall development and success of the team
Translate briefs into strategy; Work with Manager/Sr. Specialist to execute on that strategy; Monitor success and drive pivots as needed based on performance and ability to reach brand goals
Lead tests & learns with expectation that these will be scalable across the client's accounts. Expectation is also that these are shared out wider with KINESSO team
Continual evaluation of search marketing strategies to identify opportunity for competitive advantage for KINESSO
Master, identify and communicate trends in search and client industries
Create and present case studies, POVs, etc.
Experience analyzing multi-touch attribution reports (Nielsen, IRI, etc.)
Analyze search planning budgets, of assigned accounts, to identify strengths and weaknesses and ensures proper financial allocation
Required Experience and Skills
Substantial experience with within an agency environment required
Expert in Google, Bing, and other search partners
Advanced/Cutting Edge knowledge of at least two bidding platforms such as Marin, Kenshoo or SA360
Polished presence and presentations skills (presentation will be required)
Excellent writing skills with an attention to detail
Mastery of Microsoft Excel is required
Working knowledge of Word, and PowerPoint
Ability to multitask and handle other duties as assigned
Substantial managerial experience preferred
Salary Range
$120,000-$130,000 USD