Director, Digital and Growth Marketing

Director, Digital and Growth Marketing

Looking to elevate your career? Join us!

Work Location: Hybrid in Addison, TX - Office days are Tuesday and Wednesday

Work Hours: Full Time, 40 hours per week

Department Highlights:

• Redefine mammography and women's healthcare across the country.
• Work in an entrepreneurial environment, where new ideas quickly come to life.
• Collaborate across multiple areas within the company.

Here is what you will need:

• Education: Bachelor's degree in Marketing, Business, Engineering, or related field.
• Experience: 5-7 years of marketing and/or digital experience, with a focus on growth marketing and digital roles. Hands on experience driving a brand or managing a product is preferred. Retail, Consumer, or Healthcare experience a plus.
• Digital & Growth Marketing Expertise: Broad understanding of various growth marketing channels with deep expertise in a few select areas (e.g., eCommerce, email marketing, digital marketing, product marketing, D2C marketing).
  • Technical Proficiency: Familiarity with marketing platforms, CRM systems, and analytics tools (e.g., Google Analytics, HubSpot, etc.).
• Project Management: Ability to effectively execute multiple initiatives and campaigns.
• Leadership Skills: Demonstrated ability to lead, mentor, and inspire.
• Communication: Excellent verbal and written communication skills, capable of conveying ideas clearly and effectively to diverse stakeholders.
• Strategic Thinking: Strong strategic mindset with the ability to develop and execute impactful marketing strategies.
• Collaboration: Proven ability to work collaboratively with cross-functional teams and external partners.
• Adaptability: Comfortable navigating complex organizations and adapting strategies to changing business needs

A Day in the Life of a Director, Digital and Growth Marketing:

• Provide services and support for the following areas:
• Utilize patient and market insights to identify and develop growth opportunities focused on digital initiatives and patient segmentation strategies.
• Manage the website design and online scheduler to optimize the patient booking experience and increase conversion rate.
• Lead and manage marketing agencies to execute paid digital marketing strategies while managing the budget for these channels.
• Create go-to-market strategies for our direct-to-consumer cash pay offerings, including AI add-ons, and execute those strategies across cross-functional teams.
• Drive occasional email marketing campaign strategies to enhance patient engagement.
• Optimize digital traffic drivers, including SEO, Google Reviews, and UX/UI improvements.
• Manage performance analytics and reporting for digital channels.
• Partner with the Patient Engagement team to improve triggered patient journeys (e.g, SMS and email appointment reminders) and optimize CRM strategies.
• Champion new projects and initiatives that align with organizational growth objectives and embody an entrepreneurial spirit.

Why Solis Mammography?

• A Great Place to Work for the second year in a row!
• Offer competitive benefits such as Medical, Dental, Vision, 401k, PTO, Paid Holidays, Backup Child/Adult Care as well as other unique benefits.