Senior Director, Performance Marketing

The Senior Director, Performance Marketing will be a key leader on the Growth team with responsibility for customer acquisition and retention efforts across all business units. They will lead a team of marketing professionals, collaborate closely with other departments, and leverage data-driven insights to optimize marketing campaigns across various channels.

Department: Marketing

Location: Corporate Office; New York, New York

Reports To: Chief Growth Officer

Direct Reports: Retention Marketing Associate Manager, Influencer Marketing Associate, Digital Marketing Specialist

What You'll do

• Develop and implement a comprehensive performance marketing strategy focused on paid media, influencer marketing, SEO, and CRM/loyalty to drive customer acquisition, engagement, and retention.
• Review current channel mix and optimize for growth and efficiency, while testing into new channels to diversify and scale.
• Develop and manage the omnichannel CRM & Promotions calendar and work with cross-functional teams to refine and optimize based on customer insight, business needs, competition and analytics.
• Create and refine actionable audience targets and set measurable customer KPIs.
• Develop, forecast, and execute test plans to drive incremental revenue and build CRM playbook based on learnings.
• Establish rigorous A/B testing protocol to experiment, analyze, and deliver insights into all performance marketing initiatives.
• Create and implement influencer marketing strategies that ladder up to KPIs across the purchase funnel.
• Recruit, lead, mentor, and manage a team of marketing professionals to achieve marketing goals and KPIs.
• Leverage data and MarTech solutions to effectively measure channel performance and optimize to deliver target investment returns.
• Stay current with the latest trends and best practices in digital and performance marketing.
• Present marketing performance reports to the executive team and provide actionable recommendations.

What We're Looking For

• Excitement and energy to work hard in a fast-paced, dynamic environment.
• Proven track record leading paid acquisition campaigns and CRM strategies to grow D2C businesses.
• Experience managing and driving results through Influencers, affiliate, and SEO efforts.
• Excellent communication, project management, and cross-functional collaboration skills.
• Analytical thinker who can derive actionable insights and build corresponding plans.
• Up to speed with growth techniques and best practices across all platforms.
• Inspiring leader with an ability to mobilize, supervise, and motivate diverse internal teams.
• Excitement and energy to work hard in a fast-paced, dynamic environment.
• A drive to deliver excellent customer experience.

Qualifications

• Bachelor's degree in marketing, business or a related field.
• 12+ years of performance marketing experience including expertise across digital and offline channels for a DTC business.