GESTIONNAIRE PRINCIPAL·E, MÉDIAS INTÉGRÉS (SENIOR MANAGER - INTEGRATED MEDIA)

GESTIONNAIRE PRINCIPAL E, MDIAS INTGRS

APERU DU POSTE

Weber Shandwick Montral est la recherche d'un e gestionnaire principal e bilingue souhaitant se joindre son quipe des mdias intgrs. La personne recherche sera responsable de fournir des conseils stratgiques la clientle en matire de relations avec les mdias et de marketing d'influence, d'aider planifier des vnements mdiatiques, de diriger l'activation d'annonces et de lancements, de gnrer de la couverture mdiatique et d'encadrer une quipe de travail. La personne recherche possde une exprience qui englobe les relations avec les mdias, les collaborations avec les influenceurs, la planification d'vnements, l'excution de programmes de relations publiques, la gestion des relations interagences ainsi que la consultation stratgique.

RESPONSABILITS PRINCIPALES

• tablir des relations de confiance avec la clientle et lui fournir des orientations stratgiques pour ses programmes de relations avec les mdias et de marketing d'influence.
• Proposer de manire proactive des ides et des points de vue la clientle en lien avec les mdias, au-del des relations de presse traditionnelles.
• Dvelopper des relations troites avec les reprsentantes des mdias et les crateur trices de contenu afin de gnrer de la couverture mdiatique et sociale.
• Assurer la liaison avec les parties prenantes et les quipes de travail de l'agence afin d'intgrer les efforts de relations avec les mdias dans les campagnes.
• Travailler directement avec la clientle pour rsoudre des problmes.
• Superviser les activations et les quipes d'activation.
• Conseiller, encadrer et dvelopper la relve.
• Diriger la planification logistique d'vnements mdiatiques.
• Soutenir l'tablissement d'indicateurs cls de performance pour maximiser l'impact des relations avec les mdias.
• laborer les plans de dotation en personnel et les budgets des programmes; travailler directement avec la clientle et l'quipe des finances pour faire le suivi des livrables.
• Mettre en vidence les rsultats, mesurer le succs et promouvoir les gains et les apprentissages auprs de la clientle.

EXIGENCES ESSENTIELLES

• Expertise prouve en matire de relations avec les mdias, de marketing d'influence et de planification d'vnements :
  • Relations troites avec les reprsentantes des mdias et les crateur trices de contenu;
  • Connaissance pratique des nouvelles plateformes mdiatiques;
  • Rdaction de documents destins aux reprsentantes des mdias, y compris les notes de sollicitation et les communiqus de presse;
  • Capacit d'optimiser les programmes en temps rel pour maximiser le succs en fonction des rsultats prliminaires;
• Capacit planifier, organiser, suivre et contrler des projets et des programmes, en assurant une utilisation efficace des ressources.
• Capacit conseiller la clientle en matire de relations avec les mdias et prsenter des plans de manire convaincante.
• Capacit diriger des quipes.

EXIGENCES DE BASE

• Six sept ans d'exprience en relations publiques.
• Diplme universitaire en relations publiques, communication, journalisme ou autre domaine connexe.
• Capacit travailler efficacement au sein d'quipes interagences et avec un large ventail de parties prenantes.
• Communication crite et orale de haut niveau, en franais et en anglais.
• Comptences en matire de ngociation, de prsentation, de collaboration et de rsolution de problmes.

propos de Weber Shandwick

Weber Shandwick est une agence de communication mondiale axe sur l'exposition mdiatique gagne. Dirige par des penseurs et des activateurs stratgiques et cratifs de classe mondiale, Weber Shandwick a remport certains des prix les plus prestigieux de l'industrie. Elle a t nomme numro un dans la catgorie Relations publiques et stratgies de marque sur la liste des entreprises les plus innovantes de Fast Company en 2024, Agence mondiale de l'anne par PRWeek en 2024, l'un des meilleurs milieux de travail pour les innovateurs par Fast Company en 2023 et Agence mondiale de l'anne par PRovoke en 2023. Deplus. Weber Shandwick est l'agence de relations publiques la plus rcompense au Festival international de la crativit de Cannes en 2023 et 2024. Elle a t honore sur la liste A-List d'Ad Age en 2024 et 2020 et reconnue parmi les meilleurs endroits o travailler (Best Places to Work) en 2019, en plus d'tre nomme Agence de RP de l'anne par Campaign US en 2021, honore en tant qu'agence mondiale de la dcennie par PRovoke en 2020 et classe numro sur l'Index cratif mondial de PRovoke en 2021 et 2022. De plus, la firme a t nomme Agence mondiale de l'anne par PRWeek en 2015, 2016, 2017 et 2018 et a reu le prix de l'Agence de l'anne pour son engagement social par PRWeek en 2020 et 2021. Weber Shandwick a galement reu une mention honorable sur le Gartner Magic Quadrant des agences de marketing mondiales en 2021 (et elle est la seule agence de RP en faire partie). Membre du Groupe Interpublic (NYSE: IPG), Weber Shandwick est l'agence principale au sein du Weber Shandwick Collective (TWSC) - le rseau de communication et de conseil stratgique. Collectivement, le TWSC a remport plus de 225 Lions de Cannes. Pour plus d'information, visitez https://www.webershandwick.com/.

Weber Shandwick souscrit au principe de l'galit des chances et de l'action positive. Weber Shandwick recrute des personnes qualifies sans gard la race, l'origine nationale ou ethnique, la couleur, la religion, le sexe, l'ge, le sexe, l'orientation sexuelle, l'identit ou l'expression de genre, l'tat matrimonial, la situation de famille, les caractristiques gntiques ou le handicap.

Senior Manager - INTEGRATED MEDIA

POSTION PROFILE

Our Montral office is looking for a bilingual Senior Manager - Integrated Media, who is a seasoned public and media relations consultant responsible for providing strategic client counsel around media and influencer engagement, helping plan media events, leading announcement activations, securing media stories and guiding and mentoring an internal team. The ideal candidate will have experience that encompasses media relations, influencer engagement, event planning, program execution, leadership of the inter-agency marketing mix as well as client counseling.

PRIMARY RESPONSIBILITIES

• Develop strong client relationships and provide counsel/strategic direction related to media/influencer relations programs and related events
• Proactively bring media-related ideas and points of view to clients to assert agency leadership and push the boundaries of traditional media relations
• Develop strong media and influencer relationships that can pay off with media and social coverage
• Liaise with internal stakeholders and integrated agency team colleagues to integrate media relations efforts into campaigns
• Work directly with clients to resolve problems
• Oversee client activations and activation teams
• Counsel, coach and develop junior staff
• Lead logistics planning for media and other influencer events
• Support the development of KPIs to maximize media relations impact
• Develop program staffing plans and budgets and work directly with clients and finance team to address related deliverables and questions
• Highlight results, measuring success and promoting wins and key learnings to client

CORE REQUIREMENTS

• Demonstrate end-to-end expertise in media relations and event planning, including:
  • Strong existing media and influencer relationships
  • Working knowledge of and comfort executing new media forms
  • Ability to develop new media and influencer relations and turn those relationships into coverage
  • Drafting media materials, including pitches and press releases
  • Optimizing programs in real time to maximize success based on preliminary results
  • Amplification of strategies, including paid, owned and earned
• Demonstrated expertise in media relations and event/logistics planning
• Ability to plan, organize, monitor and control projects and programs, ensuring efficient utilization of technical and creative resources
• Ability to counsel clients on media relations activities and present plans in a convincing manner
• Strong team leadership abilities

BASIC REQUIREMENTS

• Public relations experience of approximately 6-7 years
• University degree in Public Relations, Communications, Journalism or related field
• Ability to work effectively with integrated agency teams and diverse range of internal stakeholders
• Strong written and verbal communication skills in French and English
• Strong negotiation, presentation, collaboration and problem-solving skills

About Weber Shandwick

Weber Shandwick is the earned-first global communications agency. Led by world-class strategic and creative thinkers and activators, Weber Shandwick has won some of the most prestigious awards in the industry, including being named #1 in the Public Relations and Brand Strategies category on Fast Company's 2024 Most Innovative Companies list, PRWeek's 2024 Global Agency of the Year, one of Fast Company's Best Workplace for Innovators in 2023, PRovoke's Global Agency of the Year in 2023 and being the most awarded PR agency at the 2023 and 2024 Cannes Lions International Festival of Creativity. Weber Shandwick has been honored on Ad Age's A-List in 2024 and 2020 and Best Places to Work in 2019, in addition to being awarded PR Agency of the Year by Campaign US in 2021, honored as PRovoke's Global Agency of the Decade in 2020 and ranking #1 on PRovoke's Global Creative Index in 2021 and 2022. Additionally, the firm was named PRWeek's Global Agency of the Year in 2015, 2016, 2017 and 2018 and was awarded PRWeek's Purpose Agency of the Year in 2020 and 2021. Weber Shandwick also received Honorable Mention (and the only PR agency) on the Gartner Magic Quadrant for Global Marketing Agencies in 2021. Part of the Interpublic Group (NYSE: IPG), Weber Shandwick is the anchor agency within The Weber Shandwick Collective (TWSC) - the strategic communications and consulting network. Cumulatively, TWSC has earned more than 225 Cannes Lions. For more information, visit https://www.webershandwick.com/.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics or disability.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) - $50 monthly cell phone reimbursement
• MyDays - Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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