Web Analyst

Detail of Requirement

Role

Web Analyst

Mandatory Technical Skills

• Responsible for maintaining & delivering regular reports to the stakeholders.
• Able to work in challenging position as an Analyst by utilizing skills and experience.
• Experience in reporting, analytics, dynamic tag management, report builder and user management.
• Experience in Digital Marketing, including web site strategy and specialization in Adobe Analytics.
• Implementation of Adobe Analytics.
• Familiarity with modern web standards, browser privacy policy updates, compliance and regulation rules like GDPR, CCPA etc.
• Technical Knowledge in web Tagging (or) technically able to understand and explain tagging requirements etc.
• Coordinate with stakeholders and write clear requirements for implementation.
• Identifying and helping in solving technical problems.
• Gather, document and help clients in documenting business requirements, key performance indicators and other functional and/or technical requirements.
• Advise key stakeholders and drive client success based on clients most important business drivers and OKRs.
• Have the analytical ability to understand tags and measure optimization strategies.
• Experience in creating, analyzing reports and data models to extract business insights.
• Excellent verbal and written communication.
• Strong attention to details; verifies results.
• Able to coordinate efforts across various teams.
• Clear understanding of agile concepts and should be able to work in an extremely agile environment.

Mandatory Functional Skills

• Should have worked a minimum of 5 years in creating reports & dashboards, performing analysis and generating insights using Adobe Analytics.
• Primary Skills (Must have): Adobe Analytics (Omniture)
• Good to have: Sprinklr, Adobe Target, Adobe Launch, Adobe AEM, Adobe DTM, SQL, Power BI.
• Architect, configure, administer, and operate the Adobe Analytics platform to measure user activity and the success of marketing campaigns.
• Create reports and dashboards in Adobe Analytics.
• Analytic skills must include the ability to see the big picture and demonstration of strong business acumen.
• Strong web and marketing analytics knowledge.

Total Experience Required

5+ Years

Work Location

Redmond