Marketo Enterprise Architect

Role Description: As a Marketo Enterprise Architect, you will be responsible for overseeing the optimization and alignment of Marketo channels, statuses, and administrative settings with industry best practices. Your duties will include conducting a thorough audit of Marketo forms across all workspaces, providing recommendations for optimization, and ensuring seamless migration and consolidation of workspaces. Additionally, you will refine Marketo and Salesforce integration, implement global lead scoring programs, and ensure compliance with GDPR regulations. Your role will also involve creating standard segmentations, leveraging dynamic content, enhancing reporting capabilities, and managing lead source tracking. Furthermore, you will lead efforts to clean up the design studio, enforce folder structures, and establish naming conventions.

Competencies:

• Digital: Adobe Marketo

Experience (Years): 10 & Above

Essential Skills:

• Alignment of Marketo channels, statuses, and administrative settings with best practices
• Form audit and optimization across Marketo workspaces
• Workspace and partition consolidation with standardized folder structures
• Marketo and Salesforce sync refinement for data cleanliness and normalization
• Implementation of global lead scoring programs and compliance with GDPR regulations
• Creation of standard segmentations and global smart lists
• Utilization of dynamic content and program templates
• Implementation of Gold Standard reporting in Marketo's Advanced Report Builder
• Lead source tracking and program template updates
• Design studio cleanup and documentation management

Desirable Skills:

• Expertise in Marketo administration and optimization