Marketo Architect

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Company: Futran Tech Solutions Pvt. Ltd.

Location: Quincy, IL 62301

Description:

Job Role - Marketo Architect

Job Type - Full Time Position

Location - North Quincy , MA

Job Description

About the Role

  • Work as a Marketo and Marketing Automation technical subject matter expert, having had the breadth and depth of experience to provide solutions to complex business problems based upon real-world experiences.
  • Create marketing automation implementation plans to include sales and marketing alignment, lead-to-revenue strategies, database requirements, automation configuration, and functional mapping of integrations.
  • Lead architecture projects, working to understand functional requirements, interacting with cross-functional teams to architect, design, develop, test, and deliver.
  • Oversees and executes marketing automation audits, implementations, integrations, and rebuilds as a member of a cross-functional team.
  • Help clients set up the integrations between Marketo, SFMC and CRM systems (Salesforce.com, Microsoft Dynamics CRM, NetSuite, Oracle) and content management systems such as AEM.
  • Knowledge and hands-on experience of lead nurturing, lead scoring and sales/marketing organization alignment principles.
  • An ability to conduct detailed training sessions in Marketo and Marketing Automation


Basic qualifications:
  • 7+ years of demand generation, business consulting, in a Marketing Automation environment
  • Marketo Certified Expert certification preferred.
  • Knowledge and hands-on experience with programming and scripting languages, web services, web development, relational databases, and integration with REST APIs
  • Proven success in design, development and delivery of SaaS integration solutions
  • Deep understanding of all digital marketing and product experiences, and an understanding of how they connect brands to consumers.
  • Proficiency in developing business cases, eliciting requirements, and implementing solution strategy with non-technical individuals, development teams, and other ancillary project members for enterprise-level prospects and customers.
  • Experience handling projects with a minimum of 3-10 members
  • Detail-oriented written and verbal presentation skills of technical concepts

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