ADOBE ANALYTICS LEAD
Apply NowCompany: Lorven Technologies Inc
Location: Phoenix, AZ 85032
Description:
Job Description:
- Subject matter expert with total experience between 8-10 years with minimum 4-6 years using Adobe Analytics Suite
- Experience working with tagging technologies (Like GTM, Adobe DTM, Tealium, or Ensighten) is required
- Experience on technical architecture/framework of analytical eco-system(s)
- Experience in designing solutions and writing technical documentation for a medium/large scale commercial website
- Experience in interfacing between business and implementation units
- Manage the processes for capture, storage, usage and tracking of online activity from multiple web sites
- Full responsibility for analytics needs across customer analytics platforms
- Ensure data integrity & documentation of tracking standards
- Troubleshoot and debug analytics implementation
- Work across both marketing and development to support both teams with analytics tracking
- Engage with projects to ensure the analytics solutions meets business requirements
- Deliver clear and actionable recommendations to improve and optimize the customer experience
- Generate reports and providing insights and recommendations based on data
- Provide guidance to develop tagging framework and provide QA support
- Proactively identifies issues and recommends resolutions, working closely with key business leaders to offer alternatives and enhancements
- Manage the implementation and tracking of digital marketing initiatives both current and future.
- Stakeholder management skills, including strong communication and presentation experience
- Quick learner who can solve problems and is self-motivated