Digital Analytics Lead
Apply NowCompany: Centraprise
Location: Pittsburgh, PA 15237
Description:
Job Role: Digital Analytics Lead
Location: Pittsburgh, PA
Fulltime
Candidates must be open to relocate post COVID pandemic/client opens the facilities
Job Description (Roles & Responsibilities)
Design the roadmap for digital analytics practice that is aligned to the organization objectives
Manage a team of digital analysts and BI developers to effectively execute the roadmap through lean and agile operating model
Manage the digital analytics tool and service partners to enable the practices with required capabilities and skills
Co-Own the performance and financial goals with product and marketing managers and balance the roadmap with emerging ideas coming from the end users
Own the adoption to the analytics solutions and train product owners and marketing managers to be self-served in acceding the insights for day to day operations
Deliver advanced analytics studies to articulate the Omni-channel experience impact on the customer share of wallet. Provide qualitative insights to help design and optimize the product and marketing roadmaps
Instrument digital properties and collect the data to enable the delivery of analytics and reporting solutions
Proactively identify the A/B test ideas and conduct the experiments in collaboration with product teams
Experience (Total, Relevant)
8+
Managerial Skills (Sales, Account Mgmt, Delivery Gov, Program Mgmt)
Stakeholder management with Mid and senior level managers
Qualification criteria, if any
8 + Years' hands on experience in digital analytics
3+ years of experience in managing digital analytics teams
3+ year of hands on experience in A/B testing practice
Experience working with Google Analytics 360, Adobe analytics and others
Excellent communication and stakeholder management skills
Strong business acumen and adaptability to partner with the product and marketing teams
Location: Pittsburgh, PA
Fulltime
Candidates must be open to relocate post COVID pandemic/client opens the facilities
Job Description (Roles & Responsibilities)
Design the roadmap for digital analytics practice that is aligned to the organization objectives
Manage a team of digital analysts and BI developers to effectively execute the roadmap through lean and agile operating model
Manage the digital analytics tool and service partners to enable the practices with required capabilities and skills
Co-Own the performance and financial goals with product and marketing managers and balance the roadmap with emerging ideas coming from the end users
Own the adoption to the analytics solutions and train product owners and marketing managers to be self-served in acceding the insights for day to day operations
Deliver advanced analytics studies to articulate the Omni-channel experience impact on the customer share of wallet. Provide qualitative insights to help design and optimize the product and marketing roadmaps
Instrument digital properties and collect the data to enable the delivery of analytics and reporting solutions
Proactively identify the A/B test ideas and conduct the experiments in collaboration with product teams
Experience (Total, Relevant)
8+
Managerial Skills (Sales, Account Mgmt, Delivery Gov, Program Mgmt)
Stakeholder management with Mid and senior level managers
Qualification criteria, if any
8 + Years' hands on experience in digital analytics
3+ years of experience in managing digital analytics teams
3+ year of hands on experience in A/B testing practice
Experience working with Google Analytics 360, Adobe analytics and others
Excellent communication and stakeholder management skills
Strong business acumen and adaptability to partner with the product and marketing teams