Associate Brand Manager - Base Business
Apply NowCompany: KIND Snacks
Location: New York, NY 10025
Description:
Who are we?
Since 2004, KIND has been on a mission to create a kinder and healthier world - one snack and one act at a time. Its iconic KIND bars - made with real, recognizable ingredients - sparked the growth of an entirely new healthy snacking category. Today, KIND has a family of more than 80 snacks that offer solutions for a variety of occasions. All of KIND's products lead with a nutrient-dense first ingredient - whole nuts, whole grains or whole fruit - and do not contain genetically engineered ingredients, sugar alcohols or artificial sweeteners.
Inspired by the belief that acts of kindness can be a transformative force for good, both the KIND brand and The KIND Foundation seek to inspire kindness and empathy.
We're looking for passionate collaborators to help us become the foremost leader in health & wellness and positively impact society along the way. If you're looking to be a part of an inspiring, energetic and entrepreneurial environment, you've found the right place.
What you'll do....
As the Associate Brand Manager, Base Business you will be responsible for assisting the Brand Manager in key near-term (0-2 years) aspects of the KIND business across all product lines.
Brand Planning
Support Brand Manager - Base Business on delivery of 2026 brand planning, utilizing market data to back up assumptions.
Assist in marketing inputs for annual brand planning & five year long-term planning processes moving forward.
Business Performance Analysis
Partner with Brand Manager - Base Business to deliver monthly data reporting to leadership, understanding key drivers of the business to influence strategic decision making
Own brand-specific performance analyses to report out monthly, with the opportunity to present findings to KIND Leadership Team, including the CMO
Develop key messages on business performance to get cascaded up to Leadership Team
Assist in the creation of the monthly business reporting model
Create future consumption forecast model to be used across the business
Assortment & Portfolio Strategy
Utilize key data to make portfolio recommendations to Brand Manager
Create database of all SKUs to evaluate recommendations for discontinuations
Partner with Brand Manager & cross functional team to create a roadmap for implementation of new price/pack architecture
Additional
Have a passion for data & utilizing it to tell a story
Assist in managing marketing budget
What you'll bring to KIND....
Excellent analytical skills
Strong written & oral communication skills
Experience working cross-functionally and influencing without authority
You are...
A leader, who is able to inspire & motivate teammates, cross-functional colleagues, & external partners to deliver quality work.
A driven-self starter, who holds yourself accountable to your commitments and results
A collaborator & team player, who enjoys working alongside others to complete projects.
Genuine in your desire to help make the world a kinder place, committing to always spreading and celebrating kindness
You have...
2-4 years of experience in brand marketing or related field
A bachelor's degree - marketing, business, or related field preferred
Excellent analytical skills, and experience in business performance data analysis
Strong organizational & communication skills
Ability to manage time & competing priorities
Certain states and localities require employers to post a reasonable estimate of salary range. A reasonable estimate of the current base salary range for this position is $71,200 to $89,000. Actual salary will be based on a variety of factors, including location, experience, skill set, performance, licensure and certification, and business needs. The range for this position in other geographic locations may differ.
What KIND offers...
KIND provides a robust benefits package to help support you physically, financially, and emotionally through the big milestones and in your everyday life.
EEO
At KIND, we are committed to an inclusive workplace where diversity in all its forms is championed. KIND is proud to be an equal opportunity workplace and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants with criminal histories, consistent with legal requirements. If you require special accommodation, please let us know.
Privacy Policy
KIND promises that our products will always lead with a nutrient-dense first ingredient, such as nuts, whole grains or fruit - a disruptive notion that sparked the creation of a new healthy snacking category. We aim to challenge the status quo within the food industry and empower our community to make better, informed choices about health. To view KIND's Privacy Policy in its entirety please follow this link: https://www.kindsnacks.com/privacy-policy.html
To view your privacy choices please follow this link.
Since 2004, KIND has been on a mission to create a kinder and healthier world - one snack and one act at a time. Its iconic KIND bars - made with real, recognizable ingredients - sparked the growth of an entirely new healthy snacking category. Today, KIND has a family of more than 80 snacks that offer solutions for a variety of occasions. All of KIND's products lead with a nutrient-dense first ingredient - whole nuts, whole grains or whole fruit - and do not contain genetically engineered ingredients, sugar alcohols or artificial sweeteners.
Inspired by the belief that acts of kindness can be a transformative force for good, both the KIND brand and The KIND Foundation seek to inspire kindness and empathy.
We're looking for passionate collaborators to help us become the foremost leader in health & wellness and positively impact society along the way. If you're looking to be a part of an inspiring, energetic and entrepreneurial environment, you've found the right place.
What you'll do....
As the Associate Brand Manager, Base Business you will be responsible for assisting the Brand Manager in key near-term (0-2 years) aspects of the KIND business across all product lines.
Brand Planning
Support Brand Manager - Base Business on delivery of 2026 brand planning, utilizing market data to back up assumptions.
Assist in marketing inputs for annual brand planning & five year long-term planning processes moving forward.
Business Performance Analysis
Partner with Brand Manager - Base Business to deliver monthly data reporting to leadership, understanding key drivers of the business to influence strategic decision making
Own brand-specific performance analyses to report out monthly, with the opportunity to present findings to KIND Leadership Team, including the CMO
Develop key messages on business performance to get cascaded up to Leadership Team
Assist in the creation of the monthly business reporting model
Create future consumption forecast model to be used across the business
Assortment & Portfolio Strategy
Utilize key data to make portfolio recommendations to Brand Manager
Create database of all SKUs to evaluate recommendations for discontinuations
Partner with Brand Manager & cross functional team to create a roadmap for implementation of new price/pack architecture
Additional
Have a passion for data & utilizing it to tell a story
Assist in managing marketing budget
What you'll bring to KIND....
Excellent analytical skills
Strong written & oral communication skills
Experience working cross-functionally and influencing without authority
You are...
A leader, who is able to inspire & motivate teammates, cross-functional colleagues, & external partners to deliver quality work.
A driven-self starter, who holds yourself accountable to your commitments and results
A collaborator & team player, who enjoys working alongside others to complete projects.
Genuine in your desire to help make the world a kinder place, committing to always spreading and celebrating kindness
You have...
2-4 years of experience in brand marketing or related field
A bachelor's degree - marketing, business, or related field preferred
Excellent analytical skills, and experience in business performance data analysis
Strong organizational & communication skills
Ability to manage time & competing priorities
Certain states and localities require employers to post a reasonable estimate of salary range. A reasonable estimate of the current base salary range for this position is $71,200 to $89,000. Actual salary will be based on a variety of factors, including location, experience, skill set, performance, licensure and certification, and business needs. The range for this position in other geographic locations may differ.
What KIND offers...
KIND provides a robust benefits package to help support you physically, financially, and emotionally through the big milestones and in your everyday life.
- Competitive salary, including a target bonus and an impressive benefits package!
- Flexible Paid Time Off. Choose what works best for you, including summer hours
- Excellent health, dental & vision insurance, with options to fit you & your family's needs
- Your health is important! Our wellness strategy focuses on mental and physical well-being through in office programs like Drs, Nutritionists, Mindfulness, Chair Massages & others
- Casual office dress code - feel free to wear your KIND gear
- Stock up on your favorite KIND bars to share with your family & friends, through a quarterly voucher
- Training & tuition reimbursement program, because continuing to learn matters and we support your development
- A dynamic, ambitious, fun and KIND work environment
- The opportunity and responsibility to be KIND everyday
EEO
At KIND, we are committed to an inclusive workplace where diversity in all its forms is championed. KIND is proud to be an equal opportunity workplace and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants with criminal histories, consistent with legal requirements. If you require special accommodation, please let us know.
Privacy Policy
KIND promises that our products will always lead with a nutrient-dense first ingredient, such as nuts, whole grains or fruit - a disruptive notion that sparked the creation of a new healthy snacking category. We aim to challenge the status quo within the food industry and empower our community to make better, informed choices about health. To view KIND's Privacy Policy in its entirety please follow this link: https://www.kindsnacks.com/privacy-policy.html
To view your privacy choices please follow this link.