Head of Marketing and Communication
Apply NowCompany: BNP Paribas
Location: Montreal, QC H1A 0A1
Description:
In a changing world, unprecedented challenges require unmatched talent. Join one of Montreal's Top Employers in 2024. We are a dynamic and growing organization having its main establishment located in downtown Montreal and part of a leading international banking institution fully committed to building a more sustainable future. Note that the position may be in the Canadian Branch of BNP Paribas or in one of its subsidiaries based in Montreal.
The position at a glance
Business Overview:
The Marketing & Communications team oversees the communication strategy of BNP Paribas in Canada, in collaboration with the regional and the Group communications teams. This team is focused on Events & Sponsorship, Media Relations, Social Media, Website Content, Philanthropic Initiatives (incl volunteering), Advertising, Client Creative Services, Internal Communications and Video Services.
Position Overview:
The Head of Marketing & Communications is responsible for delivering the Marketing & Communications Canada strategy (specific areas of focus listed above).
In detail
Deliver the full Marketing and Communications strategy for BNP Paribas in Canada
Promote and protect the BNP Paribas brand.
Set annual events strategy focus with key deliverables across external client and internal (employee focused) engagements.
Drive the overall philanthropic and volunteering strategy across our key pillars of focus and that is aligned with BNP Paribas Group's 1MillionHours2Help program as well as our client objectives.
Drive the internal communication strategy in support of overall employee engagement, understanding of BNP Paribas Canada strategy and transversal initiatives.Execute via a variety of delivery methods for content dissemination (all employee townhalls, video content, informal senior management interactions with staff, newsletter, digital and social media support).
Create a marketing approach for BNP Paribas presence in Canada, with a particular focus on BNP Paribas as an employer of choice.
Foster the advancement of Social Media content both at a corporate "owned" level and at a spokesperson "earnt" level.
In conjunction with NY Media Relations team, engage with external media partners as appropriate and manage crisis-communications situations as required.
Optimize / Improve current ways of working / team structure.Provide personal development guidance to all team members supported by necessary training opportunities.
Work on the transformation of processes and digitalization of the team.
In collaboration with NY team, drive the department budget and finance process.
Liaise with counterparts in the region and at group level to ensure development of synergies across domains of activity and compliance with global initiatives.
Leverage and promote the use internal digital channels to improve employee information, engagement and understanding.
Work with the business lines and function to develop select pieces of content (including video) that show case BNP Paribas in Canada's value proposition.
Develop, create, understand, implement and monitor appropriate policies and procedures.
Work on ad hoc projects as needed.
Ensure regular presence in Toronto, in support of broader staff engagement and external partner contacts.
The strengths and skills that will help you succeed
Bachelor's degree
10+ years of experience across banking and marketing and communications
Given the vast majority of our clients, both internal and external, are based outside of Quebec and Canada, specific language requirements may apply. Fluency in both English and French is required.
Banking industry knowledge & understanding preferable
Solid management skills with the ability to inspire, encourage and ensure execution of key deliverables
Strong interpersonal skills including ability to negotiate and influence others both internally and externally.
Innovative and creative thinker with strong ethics, integrity and drive.
Able to handle multiple projects simultaneously in a challenging environment. Able to anticipate the impact of various situations.
Proven experience of change management.
Excellent written and verbal communication skills.
Effective teamwork and collaborative skills.
Excellent marketing skills: market awareness, user experience and excellent written / oral communication skills.
Knowledge of the group's goals and strategy as well as of BNP Paribas' strategy in Canada and the Americas.
Direct contribution to BNPP operational permanent control framework.
What's in it for you
In addition to competitive compensation, we offer flexible benefits including a family and spouse insurance program, a defined contribution pension plan and paid days for volunteering. Hybrid work arrangements, such as remote working up to 50% and flexible working hours are available for most positions. BNP Paribas provides excellent training and personal development programs, as well as opportunities for career development within the company and internationally.
To find out more about our range of benefits, click here
What you need to know
Diversity, Equity and Inclusion (DE&I) at the heart of our commitments
At BNP Paribas all employees are on an equal footing allowing us to create a work environment that values and respects people for their talents, skills and competences.
BNP Paribas recruits, employs, trains, compensates and promotes regardless of race, religion, colour, national origin, sex, disability, age, and other protected status (Employment Equity Act and Canadian Human Right Act).
To learn more about our DE&I commitments, click here
About us
BNP Paribas is the top bank in the European Union and a major international banking establishment. Present in 63 countries, with more than 180,000 employees, the bank holds key positions in several areas of banking and financial services.
BNP Paribas' mission is to contribute to a responsible and sustainable economy by financing and advising its clients according to the highest ethical standards, while striving to respond to essential concerns in terms of the environment, regional development and social inclusion.
Since 1961, BNP Paribas has supported large Canadian companies and institutions in their business development by offering a full range of specialized financial services and investment products.
With over 1,400 employees, BNP Paribas in Canada continues to attract experts from diverse fields as well as ambitious young talent from around the world. We are proud to offer our employees a rewarding and international workplace where they can build their professional careers by honing their skills, meeting challenges and enriching their knowledge of the financial industry.
Our certifications and partnerships
Do you want to discover other BNP Paribas offers in Canada?
Click here: BNP Paribas in Canada Our job offers
The position at a glance
Business Overview:
The Marketing & Communications team oversees the communication strategy of BNP Paribas in Canada, in collaboration with the regional and the Group communications teams. This team is focused on Events & Sponsorship, Media Relations, Social Media, Website Content, Philanthropic Initiatives (incl volunteering), Advertising, Client Creative Services, Internal Communications and Video Services.
Position Overview:
The Head of Marketing & Communications is responsible for delivering the Marketing & Communications Canada strategy (specific areas of focus listed above).
In detail
Deliver the full Marketing and Communications strategy for BNP Paribas in Canada
Promote and protect the BNP Paribas brand.
Set annual events strategy focus with key deliverables across external client and internal (employee focused) engagements.
Drive the overall philanthropic and volunteering strategy across our key pillars of focus and that is aligned with BNP Paribas Group's 1MillionHours2Help program as well as our client objectives.
Drive the internal communication strategy in support of overall employee engagement, understanding of BNP Paribas Canada strategy and transversal initiatives.Execute via a variety of delivery methods for content dissemination (all employee townhalls, video content, informal senior management interactions with staff, newsletter, digital and social media support).
Create a marketing approach for BNP Paribas presence in Canada, with a particular focus on BNP Paribas as an employer of choice.
Foster the advancement of Social Media content both at a corporate "owned" level and at a spokesperson "earnt" level.
In conjunction with NY Media Relations team, engage with external media partners as appropriate and manage crisis-communications situations as required.
Optimize / Improve current ways of working / team structure.Provide personal development guidance to all team members supported by necessary training opportunities.
Work on the transformation of processes and digitalization of the team.
In collaboration with NY team, drive the department budget and finance process.
Liaise with counterparts in the region and at group level to ensure development of synergies across domains of activity and compliance with global initiatives.
Leverage and promote the use internal digital channels to improve employee information, engagement and understanding.
Work with the business lines and function to develop select pieces of content (including video) that show case BNP Paribas in Canada's value proposition.
Develop, create, understand, implement and monitor appropriate policies and procedures.
Work on ad hoc projects as needed.
Ensure regular presence in Toronto, in support of broader staff engagement and external partner contacts.
The strengths and skills that will help you succeed
Bachelor's degree
10+ years of experience across banking and marketing and communications
Given the vast majority of our clients, both internal and external, are based outside of Quebec and Canada, specific language requirements may apply. Fluency in both English and French is required.
Banking industry knowledge & understanding preferable
Solid management skills with the ability to inspire, encourage and ensure execution of key deliverables
Strong interpersonal skills including ability to negotiate and influence others both internally and externally.
Innovative and creative thinker with strong ethics, integrity and drive.
Able to handle multiple projects simultaneously in a challenging environment. Able to anticipate the impact of various situations.
Proven experience of change management.
Excellent written and verbal communication skills.
Effective teamwork and collaborative skills.
Excellent marketing skills: market awareness, user experience and excellent written / oral communication skills.
Knowledge of the group's goals and strategy as well as of BNP Paribas' strategy in Canada and the Americas.
Direct contribution to BNPP operational permanent control framework.
What's in it for you
In addition to competitive compensation, we offer flexible benefits including a family and spouse insurance program, a defined contribution pension plan and paid days for volunteering. Hybrid work arrangements, such as remote working up to 50% and flexible working hours are available for most positions. BNP Paribas provides excellent training and personal development programs, as well as opportunities for career development within the company and internationally.
To find out more about our range of benefits, click here
What you need to know
- We will review candidates as they apply, so don't wait to submit your application;
- BNP Paribas is committed to accessibility and inclusion. If you need any accommodation during the recruitment process, you can contact accessibility [at] us.bnpparibas (dot) com
- You must be legally eligible to work in the Greater Montreal area and, if applicable, hold a valid work or study permit. Physical presence in BNP Paribas' office(s) is an essential function of this position;
Diversity, Equity and Inclusion (DE&I) at the heart of our commitments
At BNP Paribas all employees are on an equal footing allowing us to create a work environment that values and respects people for their talents, skills and competences.
BNP Paribas recruits, employs, trains, compensates and promotes regardless of race, religion, colour, national origin, sex, disability, age, and other protected status (Employment Equity Act and Canadian Human Right Act).
To learn more about our DE&I commitments, click here
About us
BNP Paribas is the top bank in the European Union and a major international banking establishment. Present in 63 countries, with more than 180,000 employees, the bank holds key positions in several areas of banking and financial services.
BNP Paribas' mission is to contribute to a responsible and sustainable economy by financing and advising its clients according to the highest ethical standards, while striving to respond to essential concerns in terms of the environment, regional development and social inclusion.
Since 1961, BNP Paribas has supported large Canadian companies and institutions in their business development by offering a full range of specialized financial services and investment products.
With over 1,400 employees, BNP Paribas in Canada continues to attract experts from diverse fields as well as ambitious young talent from around the world. We are proud to offer our employees a rewarding and international workplace where they can build their professional careers by honing their skills, meeting challenges and enriching their knowledge of the financial industry.
Our certifications and partnerships
- Montreal's Top Employers 2024
- Canada's Best Diversity Employers 2024
- Women in Governance Parity certified Platinum certification
- Pride at Work Canada
- Rainbow Accreditation issued by Canada's LGBT+ Chamber of Commerce (CGLCC)
- Part of Les Affaires top 300 companies in Quebec
- Synclusiv
- Ready, Willing and Able
- Autisme sans Limites
- LinkedIn Top Companies 2024
Do you want to discover other BNP Paribas offers in Canada?
Click here: BNP Paribas in Canada Our job offers