Sr. Director, Marketing and Engagement

Position Summary:

The Senior Director, Marketing and Engagement is responsible for leading the day-to-day operations of the Marketing team including oversight of the planning, development and implementation of marketing strategies across communication channels. This person will be involved in ensuring strategic and tactical responsibilities are completed with urgency, attention to detail, and innovation. In addition, this person serves as a strategic marketing consultant to key departments across LeadingAge and is a key strategic partner to the Senior Vice President of Marketing & Communications.

Essential Duties and Responsibilities:

• Lead LeadingAge's proactive communications that are focused on member engagement, including both strategy and tactical implementation to drive dues and non-dues revenue.
• Lead targeted audience engagement with LeadingAge products, services, events, and other association member and non-member programs.
• Leverage audience insights and analytics to develop, implement, and measure marketing and engagement campaigns.
• Create performance-driven marketing and engagement plans tailored to grow our audiences, lead participation in programs and experiences, expand use of educational products, and create organizational impact.
• Manage full-time, contract and freelance team members (i.e., to include Digital Content Manager and designers).
• Lead marketing vendor relationships and participate in ongoing vendor/partner evaluation and partnership building.
• Anticipate and build capacity and systems to respond to future marketing needs across the organization.
• Create engaging written content in the form of e-newsletters, web page and blog content, and social media messages.
• Proactively collaborate and communicate with LeadingAge departments to meet their marketing needs, as they contribute to organizational goals.
• Collaborate with Senior Vice President to map out department strategies project plans that advance organizational goals.
• Models LeadingAge core values and behaviors

Diversity, Equity & Inclusion Commitment:

LeadingAge recognizes the intersectionality of ageism, racism and other forms of discrimination. We are committed to being a just, inclusive, antiracist and equitable community that values and honors the unique qualities, wisdom and lived experience of all people. We are steadfast in our commitment and will invest in opportunities to foster a diverse, equitable and inclusive community, where all are able to meaningfully contribute and thrive.

Qualifications, Knowledge, And Skills Required:

• Bachelor's degree in marketing, strategic communications, or a related field, plus 8 years' experience as a digital marketer; or an equivalent combination of education and experience.
• Experience with established and emerging digital marketing strategies and platforms, audience segmentation, data analysis, project management, and campaign development.
• This individual should be proficient in CRM, multi-channel advertising, email marketing, print trafficking, and social media.
• Experience working with Salesforce, Mailchimp, Adobe Creative Suite, Canva, project management software (e.g. Monday.com), file sharing tools (e.g. Dropbox), and Microsoft Office products.
• Experience managing a team of marketers of varying experience levels.
• Experience with nonprofits or aging services preferred. Interest in the LeadingAge mission.

ADA Specifications:

• Ability to communicate information and ideas so others will understand.
• Ability to communicate at large gatherings.
• Ability to learn/translate/refer to large amounts of technical material and produce written communications such as, but not limited to, training materials.
• Ability to travel to external meetings both locally and nationally, including periodic overnight travel.
• Normal work requires frequent use telephone and computer (monitor, keyboard, mouse).
• Ability to be mobile at Annual Meeting; Leadership Summit Conference; and other meetings and events.
• May be required to move about frequently in the office to access file cabinets, office equipment, attend meetings, etc.
• May require standing/sitting for prolonged periods of time during meetings and conferences.

Compensation and Benefits:

The DC-based salary range for this position is ($141,791-$149,254) based on a full-time, 37.5-hour work week for this exempt position. Salary offered may vary depending on relevant factors as determined by LeadingAge, which may include, but are not limited to, background and experience, knowledge, skills and abilities, certifications and licensures, internal equity, geographic location and other organizational needs. Salaries for candidates hired outside of the DMV will have salary adjusted using Economic Research Institute's, Geographic Tool Assessor.

For full-time positions, we offer:

• Flexible Vacation after successful completion of the introductory period; 15 hours of Volunteer Time; 22.5 hours of Personal Time.
• Accrue 12 days of sick leave per year, to maximum of 60 days or 450 hours.
• The full health & wellness benefits package includes medical, dental, short- and long-term disability and life insurance with generous employer contributions to medical, dental and vision premiums. Employer paid short- and long-term disability life & AD &D and long-term care.
• Employer contribution to Health Savings Account (HSA)
• 11-paid holidays
• Opportunity to join our 403(b) savings & retirement plan upon hire by making voluntary contributions. After you have successfully completed one year of service, LeadingAge will match up to 3% of your own per pay period contribution. And LeadingAge will contribute an additional 4% of your semi-monthly gross salary each pay period as a basic employer contribution.

We are an equal opportunity employer committed to attracting and maintaining a diverse work force. We seek talented, dedicated professionals who have a genuine interest in helping us fulfill our promise to: Inspire. Serve. Advocate.

The above statements are intended to describe the general nature and level of work being performed by the individual(s) assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required. Management reserves the right to modify, add, or remove duties and to assign other duties, as necessary.