Research Manager - MEC Canada
Apply NowCompany: GroupM Canada
Location: Toronto, ON M4E 3Y1
Description:
Company Description
Part of GroupM, MEC Canada is one of the world's leading advertising media planning agencies with expertise in digital media, social media marketing and much more.
Job Description
In this position you will...
Interpret research data to drive recommendations, updates and action plans.
Enable and ensure best in class application of research tools within the A&I team and across MEC's service groups to meet client deliverables.
Be responsible for all Research contracts with suppliers, internal Global MEC and GroupM as well as outside companies.
You will be a key member of MEC's client service teams and will interact with all internal teams including GroupM Agencies, Management, New Business Teams, Client leads, Planners, Traders, Researchers and Analysts, and IT.
Working with New Business and Client service teams, you will be involved in client presentations. You will be the key contact person for outside research suppliers and Industry Research organizations.
You will be accountable for...
Developing custom client research projects
Leading qualitative survey projects using online panels, monitoring the survey progress and generate analytical reports
Working with the Director of Research & Analytics to provide timely newsletters on developments within the Media Landscape
Negotiating and maintaining Supplier agreements including GroupM
Contributing to Industry Associations (eg. CMDC Annual Media Digest) as assigned
All Media research tools including Syndicated and Proprietary tools
Having a strong in-depth knowledge and utility of tools and applications
Training planning and trading teams on use and application of tools
Coaching planning and trading teams in use, interpretation and application of tool data; go-to resource for media analytics and research questions
Contributing to new business pitches by providing media research and analytics solutions
Recommending which tools to purchase annually
Providing global tool developers with Canadian information on request
Producing or coaching account teams on analyses of competitive, source of business, targets, or media trends
Updating and maintaining Canadian Media Landscape presentation bi-annually
Attending GroupM Research Council meetings and contribute to joint projects
Our Requirements:
1.Minimum 4-5 years media experience at an intermediate level
2.Media research experience required
3.Facility with data organization, analytic and visualization tools
4.Demonstrated data analytics, interpretation and presentation skills
5.In-depth understanding of the media landscape and trends
6.Advanced knowledge of syndicated databases and tools, e.g. Amalco/PMB, Numeris, InfoSysTV & radio, Nielsen AdEx, comScore, and COMB
7.Digital experience is a definite asset, e.g. measurement, targeting, planning, across desktop, tablet or mobile
8.Proficient user for Excel, Pivot table and Powerpoint
9.Qualitative research experience is an asset
10.Characteristics of Successful Research Managers include: Insatiably curious, detail oriented and extremely accurate, solutions oriented, assertive, honest, direct, accessible, team player
Qualifications
1.Minimum 4-5 years media experience at an intermediate level
2.Media research experience required
3.Facility with data organization, analytic and visualization tools
4.Demonstrated data analytics, interpretation and presentation skills
5.In-depth understanding of the media landscape and trends
6.Advanced knowledge of syndicated databases and tools, e.g. Amalco/PMB, Numeris, InfoSysTV & radio, Nielsen AdEx, comScore, and COMB
7.Digital experience is a definite asset, e.g. measurement, targeting, planning, across desktop, tablet or mobile
8.Proficient user for Excel, Pivot table and Powerpoint
9.Qualitative research experience is an asset
10.Characteristics of Successful Research Managers include: Insatiably curious, detail oriented and extremely accurate, solutions oriented, assertive, honest, direct, accessible, team player
Additional Information
All your information will be kept confidential according to EEO guidelines.
Part of GroupM, MEC Canada is one of the world's leading advertising media planning agencies with expertise in digital media, social media marketing and much more.
Job Description
In this position you will...
Interpret research data to drive recommendations, updates and action plans.
Enable and ensure best in class application of research tools within the A&I team and across MEC's service groups to meet client deliverables.
Be responsible for all Research contracts with suppliers, internal Global MEC and GroupM as well as outside companies.
You will be a key member of MEC's client service teams and will interact with all internal teams including GroupM Agencies, Management, New Business Teams, Client leads, Planners, Traders, Researchers and Analysts, and IT.
Working with New Business and Client service teams, you will be involved in client presentations. You will be the key contact person for outside research suppliers and Industry Research organizations.
You will be accountable for...
Developing custom client research projects
Leading qualitative survey projects using online panels, monitoring the survey progress and generate analytical reports
Working with the Director of Research & Analytics to provide timely newsletters on developments within the Media Landscape
Negotiating and maintaining Supplier agreements including GroupM
Contributing to Industry Associations (eg. CMDC Annual Media Digest) as assigned
All Media research tools including Syndicated and Proprietary tools
Having a strong in-depth knowledge and utility of tools and applications
Training planning and trading teams on use and application of tools
Coaching planning and trading teams in use, interpretation and application of tool data; go-to resource for media analytics and research questions
Contributing to new business pitches by providing media research and analytics solutions
Recommending which tools to purchase annually
Providing global tool developers with Canadian information on request
Producing or coaching account teams on analyses of competitive, source of business, targets, or media trends
Updating and maintaining Canadian Media Landscape presentation bi-annually
Attending GroupM Research Council meetings and contribute to joint projects
Our Requirements:
1.Minimum 4-5 years media experience at an intermediate level
2.Media research experience required
3.Facility with data organization, analytic and visualization tools
4.Demonstrated data analytics, interpretation and presentation skills
5.In-depth understanding of the media landscape and trends
6.Advanced knowledge of syndicated databases and tools, e.g. Amalco/PMB, Numeris, InfoSysTV & radio, Nielsen AdEx, comScore, and COMB
7.Digital experience is a definite asset, e.g. measurement, targeting, planning, across desktop, tablet or mobile
8.Proficient user for Excel, Pivot table and Powerpoint
9.Qualitative research experience is an asset
10.Characteristics of Successful Research Managers include: Insatiably curious, detail oriented and extremely accurate, solutions oriented, assertive, honest, direct, accessible, team player
Qualifications
1.Minimum 4-5 years media experience at an intermediate level
2.Media research experience required
3.Facility with data organization, analytic and visualization tools
4.Demonstrated data analytics, interpretation and presentation skills
5.In-depth understanding of the media landscape and trends
6.Advanced knowledge of syndicated databases and tools, e.g. Amalco/PMB, Numeris, InfoSysTV & radio, Nielsen AdEx, comScore, and COMB
7.Digital experience is a definite asset, e.g. measurement, targeting, planning, across desktop, tablet or mobile
8.Proficient user for Excel, Pivot table and Powerpoint
9.Qualitative research experience is an asset
10.Characteristics of Successful Research Managers include: Insatiably curious, detail oriented and extremely accurate, solutions oriented, assertive, honest, direct, accessible, team player
Additional Information
All your information will be kept confidential according to EEO guidelines.