Lead, Product Sales & Marketing-Healthcare Domain
Apply NowCompany: Tephra Inc.
Location: Edison, NJ 08817
Description:
Description:
Title: Product Sales & Marketing Lead
Location: any US location but Edison, NJ if preferred
Role & Responsibilities:
Develop product messaging that differentiates new products and services from others in the market
Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research
Communicate the value of new products and services to the sales and marketing team
Assist sales on calls when appropriate to provide deeper dives into the product
Speak and present both internally and externally to promote the story of our product
Develop and implement promotional activities such as promotions and product launches
Use market research data to determine product pricing
Create product content such as case studies, website copy and blog posts.
Gain insight into customer use of current products, untapped opportunities and buyer personas
Measure and optimize the buyer journey as it relates to product feature adoption and usage
Manage marketing budget and approval processes
Requirements:
Minimum of 15 years experience
Extensive US HealthCare domain knowledge in platforms (payers - Commercial & Govt.)
Proven track record in product marketing for US HealthCare platforms (payer side - Commercial & Govt.)
Awareness of US Healthcare Analyst groups and functioning models
Experience in market analysis/research
Familiar with product marketing tactics
Ability to evaluate projects using relevant KPIs and feedback from existing/prospective customers
Ability to manage the overall success and lifecycle of the product - definition, design, customer journey, requirements, documentation, launch, GTM activities, management updates and KPIs - through proper planning and management.
Desired experience in platform implementation for customers (Payers - Commercial & Govt.)
Desired profile with established connect at VPs/CXO levels
Title: Product Sales & Marketing Lead
Location: any US location but Edison, NJ if preferred
Role & Responsibilities:
Develop product messaging that differentiates new products and services from others in the market
Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research
Communicate the value of new products and services to the sales and marketing team
Assist sales on calls when appropriate to provide deeper dives into the product
Speak and present both internally and externally to promote the story of our product
Develop and implement promotional activities such as promotions and product launches
Use market research data to determine product pricing
Create product content such as case studies, website copy and blog posts.
Gain insight into customer use of current products, untapped opportunities and buyer personas
Measure and optimize the buyer journey as it relates to product feature adoption and usage
Manage marketing budget and approval processes
Requirements:
Minimum of 15 years experience
Extensive US HealthCare domain knowledge in platforms (payers - Commercial & Govt.)
Proven track record in product marketing for US HealthCare platforms (payer side - Commercial & Govt.)
Awareness of US Healthcare Analyst groups and functioning models
Experience in market analysis/research
Familiar with product marketing tactics
Ability to evaluate projects using relevant KPIs and feedback from existing/prospective customers
Ability to manage the overall success and lifecycle of the product - definition, design, customer journey, requirements, documentation, launch, GTM activities, management updates and KPIs - through proper planning and management.
Desired experience in platform implementation for customers (Payers - Commercial & Govt.)
Desired profile with established connect at VPs/CXO levels