Marketing Manager - Institutional
Apply NowCompany: Roofstock
Location: La Canada Flintridge, CA 91011
Description:
What we do and why we do it
As the leading end-to-end investment platform for single-family rental homes (SFR), our mission is to reinvent investment housing for the benefit of all. . We successfully merge our passion for helping investors build wealth through real estate with cutting-edge technology that transforms the way they do it.
How it's going (and growing)
With a talented team of 800+ Roofsters, our collaborative, can-do culture is what fuels our growth. In 2022, we closed on our Series E, raising $240 million, and have offices in California, New York and Atlanta. We offer a complete suite of investing solutions for both individual investors, including Stessa (financial and asset management software), RentPrep (tenant screening and placement service for landlords), and Mynd (a tech-powered property management platform for both Retail and Institutional investors).
About the role:We are seeking a highly motivated and experienced B2B Demand Generation Manager to lead the development and execution of integrated marketing campaigns across multiple channels for our institutional lines of business. This role requires a strong blend of strategic thinking, creativity, project management, and analytical skills. The ideal candidate will have a proven track record in B2B marketing, event management, and collaboration with cross-functional teams such as sales and product development. The B2B Demand Generation Manager will be responsible for driving brand awareness, lead generation, and nurturing through the delivery of successful, data-driven marketing initiatives.
Responsibilities:
Qualifications:
Location:
This position is classified as HYBRID within the Greater Oakland Area with an expectation to be in-office on Tuesdays and Thursdays weekly.
Compensation
$100,000 - $120,000 annual base salary. The compensation range may be adjusted based on experience and location.
Pay Transparency:
Our compensation reflects several US geographic markets. The base pay for this position represents the expected salary for this position. Ultimately, in determining your pay it will be based on several factors including location, job-related knowledge, skills, experience and other job related factors. Roofstock is a total compensation company; the base salary is only part of our total compensation package.
Competitive & Unique Benefits Package:
Authorization to work in the U.S. is a precondition of employment and we are unable to sponsor H1-B Visas at this time.
Commitment to Equal Employment Opportunity:
Roofstock is an equal opportunity employer. In keeping with the values of Roofstock, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.
#LI-ONSITE
#LI-NL
As the leading end-to-end investment platform for single-family rental homes (SFR), our mission is to reinvent investment housing for the benefit of all. . We successfully merge our passion for helping investors build wealth through real estate with cutting-edge technology that transforms the way they do it.
How it's going (and growing)
With a talented team of 800+ Roofsters, our collaborative, can-do culture is what fuels our growth. In 2022, we closed on our Series E, raising $240 million, and have offices in California, New York and Atlanta. We offer a complete suite of investing solutions for both individual investors, including Stessa (financial and asset management software), RentPrep (tenant screening and placement service for landlords), and Mynd (a tech-powered property management platform for both Retail and Institutional investors).
About the role:We are seeking a highly motivated and experienced B2B Demand Generation Manager to lead the development and execution of integrated marketing campaigns across multiple channels for our institutional lines of business. This role requires a strong blend of strategic thinking, creativity, project management, and analytical skills. The ideal candidate will have a proven track record in B2B marketing, event management, and collaboration with cross-functional teams such as sales and product development. The B2B Demand Generation Manager will be responsible for driving brand awareness, lead generation, and nurturing through the delivery of successful, data-driven marketing initiatives.
Responsibilities:
- Messaging Development: Craft compelling and strategic messaging tailored to institutional audiences, ensuring alignment with our brand and value proposition.
- Sales Enablement: Collaborate with sales teams to develop tools, materials, and resources that support and accelerate the sales process.
- Content Marketing: Partner with internal thought leaders to transform their insights into compelling content that resonates with institutional audiences. Collaborate with the broader Marketing team to build integrated campaigns that drive consideration and conversion.
- Event Management: Plan, execute, and optimize owned and sponsored event campaigns, with a focus on maximizing ROI.
- Manage event strategy, logistics, and post-event reporting to ensure engagement and impact.
- Partner with cross-functional teams to integrate event-driven campaigns into broader marketing initiatives.
Qualifications:
- 5+ years experience in marketing, with a focus on B2B or institutional audiences.
- Background in real estate, finance or a related field.
- Demonstrated expertise in messaging development and sales enablement.
- Track record of managing and executing successful marketing campaigns, including event marketing, with measurable results.
- Knowledge of marketing operations and reporting
- Exceptional communication, collaboration, and project management skills.
- Strategic thinker with a hands-on approach and ability to thrive in a fast-paced environment.
Location:
This position is classified as HYBRID within the Greater Oakland Area with an expectation to be in-office on Tuesdays and Thursdays weekly.
Compensation
$100,000 - $120,000 annual base salary. The compensation range may be adjusted based on experience and location.
Pay Transparency:
Our compensation reflects several US geographic markets. The base pay for this position represents the expected salary for this position. Ultimately, in determining your pay it will be based on several factors including location, job-related knowledge, skills, experience and other job related factors. Roofstock is a total compensation company; the base salary is only part of our total compensation package.
Competitive & Unique Benefits Package:
- Generous PTO Policy
- 13 Paid Holidays
- Volunteer Time Off
- Paid Parental Leave
- 401k Program
- Wellness and home office/cell phone subsidies
- Robust health, dental, vision insurance, and more
Authorization to work in the U.S. is a precondition of employment and we are unable to sponsor H1-B Visas at this time.
Commitment to Equal Employment Opportunity:
Roofstock is an equal opportunity employer. In keeping with the values of Roofstock, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.
#LI-ONSITE
#LI-NL