Vice President, Marketing (Tire Industry)
Apply NowCompany: Yokohama Off-Highway Tires America, Inc.
Location: Charlotte, NC 28269
Description:
Position: Vice President of Marketing
Reports to: President
Location: Charlotte, NC
ROLE AND RESPONSIBILITIES
The Vice President of Marketing is a key member of the leadership team responsible for managing trade shows, dealer/wholesaler meetings, public relations, trade spend and advertising/social media, and supporting customer and internal communications. The responsibilities will also include the following:
QUALIFICATIONS:
SPECIFIC COMPENTENCIES WE SEEK:
Leadership and Interpersonal Skills
The successful candidate has demonstrated the ability to thrive in an environment with "a steep learning curve" with a willingness to learn. This person is known as a strong coach, mentor, and relates to a variety of people (both internally and in the market). The successful candidate must also appreciate the culture of working with a "lean organization"- in a multicultural setting and always being a contributing member of the team. It is essential the that he or she have a genuine willingness to assist with multiple projects as needed. Due to the smaller culture of Yokohama Off Highway Tires the ideal candidate must be collegial, dependable, collaborative, and responsive to management direction - keeps commitments.
Strong Business and Strategic Acumen
This person has developed new businesses, products, or services with the bottom-line in mind. Yokohama Off Highway Tires is seeking someone with an attitude that reflects the "been there, done that ... but would like to do it again" approach to marketing. He or she has a record of sound fiscal management. He or she has a balanced approach to revenue generation, operating cost management, and bottom-line delivery. This person is known for aligning innovation goals with business objectives. The successful candidate will not be measured by effort but by results.
Strategic Marketing Skills
The successful candidate will have created outstanding value by developing and implementing actionable strategic marketing plans and programs. As the senior marketing position in the company, the ideal candidate will have the ability to lead strategic collaboration efforts with the sales department, and be expected to analyze the value added by strategic (& tactical) marketing initiatives within the company and provide appropriate recommendations The marketing team is responsible for providing all of the planning and logistics for all trade shows and events which include an array of regional, national, and international events.
Results Orientation
The candidate has exhibited high energy, competitiveness, and focus. He or she has shown the ability to balance multiple, dynamic priorities and produce positive, measurable results. This person should also be entrepreneurial and inventive.
Reports to: President
Location: Charlotte, NC
ROLE AND RESPONSIBILITIES
The Vice President of Marketing is a key member of the leadership team responsible for managing trade shows, dealer/wholesaler meetings, public relations, trade spend and advertising/social media, and supporting customer and internal communications. The responsibilities will also include the following:
- Clarify the brand positioning of various product lines. Determine implications for brand promise, messaging, presentation, etc.
- Develop the fact-based performance claims (i.e., competitive benchmarking, use case testing) that can be used to drive more effective marketing/collateral).
- Work collaboratively with the Sales/Finance/Product Management teams to aide in creation and attainment of overall company goals.
- Improve and build out our online/digital presence, including upgrading the site(s) and SEO/SEM.
- Oversee the preparation of all company presentation materials for quality, accuracy, consistency and effectiveness for YOHT Executive Committee, Company Board of Directors, major dealer meetings, National Sales Meetings and for all high-level meetings and public presentations.
- Oversee all public relations for the Company. Maintain company's high level of visibility in trade press. Oversee frequent product focused communication (articles, blogs, etc.) aimed at dealers, distributors and end-users
- Develop and implement a robust Global product launch strategy and process for YOHT.
- Manage both a Global and Regional (NA) marketing staff and create/adhere to the overall Marketing budget for YOHTA.
- Manage outside vendors for the Marcom function.
- Create a global market intelligence team that uses quantitative data to review the needs of the market.
QUALIFICATIONS:
- Education: Bachelor's degree required; Master's degree preferred.
- Experience: Minimum of 7-10 years of proven B2B marketing experience, preferably in an industrial segment with multi-channel distribution.
- Trade Show Management: Demonstrated experience in managing trade shows, large dealer/wholesaler meetings, and events.
- Public Relations: Experience in public relations management and supporting customer communications.
- Social Media Campaigns: Proven ability to develop and execute effective social media campaigns.
- Budget Management: Ability to develop and adhere to annual marketing budgets, including trade spending and advertising.
- Analytical Skills: Strong analytical and problem-solving capabilities.
- Communication Skills: Excellent oral and written communication skills.
- Technical Proficiency: Proficient in Microsoft PowerPoint and Excel.
- Interpersonal Skills: Strong interpersonal skills, with the ability to collaborate effectively with all levels of staff, from sales personnel to the CEO.
SPECIFIC COMPENTENCIES WE SEEK:
Leadership and Interpersonal Skills
The successful candidate has demonstrated the ability to thrive in an environment with "a steep learning curve" with a willingness to learn. This person is known as a strong coach, mentor, and relates to a variety of people (both internally and in the market). The successful candidate must also appreciate the culture of working with a "lean organization"- in a multicultural setting and always being a contributing member of the team. It is essential the that he or she have a genuine willingness to assist with multiple projects as needed. Due to the smaller culture of Yokohama Off Highway Tires the ideal candidate must be collegial, dependable, collaborative, and responsive to management direction - keeps commitments.
Strong Business and Strategic Acumen
This person has developed new businesses, products, or services with the bottom-line in mind. Yokohama Off Highway Tires is seeking someone with an attitude that reflects the "been there, done that ... but would like to do it again" approach to marketing. He or she has a record of sound fiscal management. He or she has a balanced approach to revenue generation, operating cost management, and bottom-line delivery. This person is known for aligning innovation goals with business objectives. The successful candidate will not be measured by effort but by results.
Strategic Marketing Skills
The successful candidate will have created outstanding value by developing and implementing actionable strategic marketing plans and programs. As the senior marketing position in the company, the ideal candidate will have the ability to lead strategic collaboration efforts with the sales department, and be expected to analyze the value added by strategic (& tactical) marketing initiatives within the company and provide appropriate recommendations The marketing team is responsible for providing all of the planning and logistics for all trade shows and events which include an array of regional, national, and international events.
Results Orientation
The candidate has exhibited high energy, competitiveness, and focus. He or she has shown the ability to balance multiple, dynamic priorities and produce positive, measurable results. This person should also be entrepreneurial and inventive.