Senior Director, Leadership Council

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Company: American City Business Journals

Location: Charlotte, NC 28269

Description:

Develop and implement a national strategy for Leadership Council sales aligned with business goals. Identify target audiences, analyze industry trends, and define product positioning and messaging.
Work with local market president/publishers to develop a strategy for deeper local market penetration for Leadership Councils.
Manage marketing staff and provide guidance, mentorship, and support to drive successful marketing campaigns and sales efforts.
Track, analyze, and report on market performance. Use analytics tools to measure metrics, identify trends, and make data-driven decisions. Review regular reports to demonstrate marketing effectiveness and ROI.

Significant experience in B2B, strategy, data, sales, marketing, and/or general management.
Proven success in developing and implementing measurable B2B marketing and sales strategies that drive revenue growth.
Strong leadership skills with the ability to inspire and motivate a team.
Excellent strategic thinking and problem-solving abilities.
In-depth knowledge of marketing trends, best practices, and emerging technologies.
Strong project management and organizational skills, including the ability to thrive in a dynamic environment and manage multiple priorities.
Collaborative mindset and the ability to work effectively with cross-functional teams.
Proficiency in marketing analytics and data-driven decision-making, as well as MS Office Product and Web based communication tools (Teams, Zoom, Webex, etc.)