Marketing Manager - CRM & Consumer Engagement

Job Summary: Drive innovative CRM strategies and personalized marketing initiatives to enhance customer retention, growth, frequency, and loyalty at Belle Tire in a fast-paced retail environment.

Duties and Responsibilities:

• Develop and execute comprehensive CRM strategies across multiple channels (email, SMS, mobile push, social media) to drive revenue and transactions.
• Lead the transition from an existing CRM and marketing automation platform/tool to another, ensuring a seamless integration and data migration.
• Oversee direct customer communications, ensuring brand consistency and engagement.
• Create and manage targeted marketing campaigns, leveraging database segmentation for optimal results.
• Define campaign KPIs, technical requirements, data, and creative needs.
• Monitor and analyze customer lifetime value metrics to drive strategic decisions.
• Collaborate with cross-functional teams to ensure cohesive customer experiences from first interaction to post-purchase.
• Manage and optimize CRM tools and platforms to enhance marketing automation capabilities.
• Develop and implement iterative testing strategies to optimize deliverability, reach, engagement, and inform content creation to continuously improve CRM effectiveness.
• Provide training and support to team members on new CRM tools and best practices.
• Partner with marketing leadership to inform a roadmap of customer segmentation, content, and triggered communication to maximize impact across the customer lifecycle.
• Advise on data hygiene and validation and proactively recommend use of 1st and 3rd party data to increase program performance.
• Stay informed about industry trends in CRM and identify opportunities to evolve marketing automation capabilities to drive business results.
• Work closely with the Senior Marketing Director of Consumer Engagement to align strategies with overall business goals.

Minimum Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• At least 5 years of experience in CRM, email marketing, and 1-to-1 marketing roles.
• Multi-unit, multi-channel retail experience in QSR/food retail, Grocery, Pharmacy, Apparel, Home & Garden, Home Improvement, Electronics & Appliances, or other similar retail categories.
• Track record of driving revenue, frequency and transactions
• Proficient understanding of CRM systems and advanced campaign management tools.
• Hands-on experience with SMS, mobile push, and site notification strategies.
• Strong analytical skills for data-driven CRM insights and strategies.
• Advanced knowledge of relational databases for trigger-based lifecycle programs.
• Excellent organizational and project management skills.
• Strong communication and interpersonal skills.
• Ability to work independently and manage multiple projects simultaneously.

Preferred Qualifications:

• Proficiency with Salesforce and Salesforce Marketing Cloud.
• Experience leading a CRM system transition or integration.
• Familiarity with traditional direct mail marketing.
• Strong background in digital asset production processes.
• Demonstrated success in developing and managing customer retention and loyalty programs.
• Positive attitude and a team player who thrives in a collaborative work environment.
• Self-starter with innovative ideas and solutions.

Working Conditions: Work hours are typically 8-5, Mon-Fri, some additional time may be required on evening and weekends. Office environment requiring periods of sitting, and operation of standard office equipment.