Director of HLS Marketing and Communications (Communications Leader)

The Hamilton Lugar School (HLS) carries forward Indiana University's proud tradition of global involvement and leadership with a multicultural, multidisciplinary approach to learning. The School hosts four departments and more than 20 nationally recognized centers and programs. In fact, it is home to more area studies institutes recognized by the Department of Education as Title VI National Resource Centers than any other school in the nation. Title VI centers are essential to the development of American expertise in critical languages and cultures, as well as to fostering international education.

Job Summary

This position reports to the Dean and works in close consultation with other key administrative HLS leadership.

Department-Specific Responsibilities

• Responsible for the management and implementation of marketing, branding, and publicity activities for the Hamilton Lugar School of Global and International Studies (HLS).
• Ensures that all activities in support of the HLS strategic plan are presented effectively and successfully to all audiences and constituencies in order to fortify the HLS brand, support its mission, engage faculty and staff, and align with the university's branding strategy and guidelines.
• Serves as the HLS liaison to University Communications and Marketing, the university's central communications and marketing organization, and other university offices and campus units as appropriate and is a key advisor, contributor, and participant in the HLS short- and long-term strategic planning in the areas of marketing and publicity.
• Takes the lead in the design, development, and execution of the HLS marketing strategy, publicity, and communications plan (the plan will target internal and external audiences through earned, owned, and paid media, addressing the school's needs, including recruitment and enrollment marketing; specific communications to faculty, staff, students, alumni; the broad academic activities of HLS; and the promotion of major HLS events and conferences).
• Implements disciplined approaches to brand and marketing strategies, creative development, and media deployment.
• Tracks, reports, and analyzes marketing metrics to determine the effectiveness of marketing and communications efforts and establish strategies and plans to meet the needs of the School, including the use of CRM tools to develop and maintain lists for various audiences.
• Develops and implements a strategy for leveraging and raising the national profile of the dean as a thought leader and the scholars of HLS and coordinate media relations, including pitching stories, both internal and external to IU.
• Leads the creative and administrative functions of the HLS Office of Marketing and Communications, supervising and providing direction to its members.
• Acts as an integral participant in evaluating and determining the office's culture and structure to reach the optimum balance with both personnel and process.
• Provides highest level of operational leadership and coordination of assigned staff members to general marketing and communications methodologies and standards.
• Establishes short-term business plans and long-term operational objectives.
• Makes budgetary recommendations/proposals based on resource needs and ensures cost containment.
• Conducts research on emerging technologies, services, protocols/processes, and/or standards in support of communications efforts.
• Responsible for the implementation of new protocols/procedures to address business needs.

General Responsibilities

• Directs operations for the marketing and communications function by providing oversight and direction within a department, large multi-faceted department, or multiple departments.
  Hires, trains, evaluates, coaches, assigns work, sets goals and objectives, determines staffing needs, and directs the work of a team of Communications Generalists and/or Communications Assistants.
• Manages relationships with various internal and external stakeholders; determines communications needs, projects, and programs to align with objectives and goals and manages processes such as the development of communications timelines related to such initiatives.
• Reviews drafts of communications and projects and coaches on grammar, tone, branding guidelines, formatting, and other elements that may affect the perception of messaging or reputation of the department.
• Responds to escalated and complex inquiries and requests and explains policies, procedures, and context of communications.
• Assists in budget planning and administration for communications initiatives, including expenditures, revenue projections, and program costs.
• Monitors industry trends and best practices, makes process and operational and strategic recommendations to manager, and assists in implementing recommendations to optimize operations and progress toward objectives.
• May provide guidance to lower-level Communications Leaders.

Qualifications

Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.

EDUCATION

Required

• Bachelor's Degree in communications, journalism, English, public relations, or related field

WORK EXPERIENCE

Required

• 4 years in relevant field
• 1 year of management experience in relevant field

SKILLS

Required

• Proficient communication skills
• Maintains a high degree of professionalism
• Demonstrates time management and priority setting skills
• Demonstrates a high commitment to quality
• Excellent organizational skills
• Excellent collaboration and team building skills
• Effectively coaches and delivers constructive feedback
• Instills commitment to organizational goals
• Demonstrates excellent judgment and decision making skills
• Effective conflict management skills
• Builds and manages effective teams

Working Conditions / Demands

This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.

Work Location

Hamilton Lugar School of Global and International Studies building

Bloomington, Indiana

Benefits Overview

For full-time staff employees, Indiana University offers a wide array of benefits including:

• Multiple plan options for medical insurance
• Dental insurance
• Health Savings Account with generous IU contribution
• Life insurance, LTD, and AD&D options
• Base retirement plan contribution from IU, subject to vesting
• Additional supplemental retirement plan options
• Tuition benefit for IU classes
• 10 paid holidays per year
• Generous Paid Time Off
• Paid Parental Leave
• Employee Assistance Program (EAP)

Learn more about our benefits by reviewing our online Benefits Brochure .

Job Classification

Career Level: Sr. Operational

FLSA: Exempt

Job Function: Marketing & Communications

Job Family: Communications Generalist
Click here to learn more about Indiana University's Job Framework.

Posting Disclaimer

This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.

If you wish to include a cover letter, you may include it with your resume when uploading attachments.

Equal Employment Opportunity

Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University's Notice of Non-Discrimination here which includes contact information .

Campus Safety and Security

The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online . You may also request a physical copy by emailing IU Public Safety at [redacted] or by visiting IUPD.

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