Director of Marketing & Analytics, Ecommerce

e-conolight is Cree Lighting's direct-to-contractor e-commerce channel. At e-conolight, we're out to revolutionize how electrical contractors, builders, and homeowners buy LED fixtures, bulbs, and accessories by making it easy to get the exact lighting product they need, fast. Our goal is to offer the very best selection of LED lighting at the very best prices with world-class customer service, fast shipping, easy returns and a can-do attitude.

We are a values-based organization that seeks people that don't just want to "work" but who want to brighten their future with us. We care about the well-being and satisfaction of our employees. That's why we offer a comprehensive benefits package designed to support your health, happiness, and future growth.

Here's what you'll gain access to when you join our team:

• Day-One Coverage: From the moment you start, you'll have access to top-tier medical, dental, and vision insurance.
• Retirement Savings: Invest in your future with confidence. Our 401(k) plan features a company match to help you build a secure financial outlook.
• Onsite Healthcare: Enjoy the convenience of onsite healthcare with access to a dedicated Nurse Practitioner.
• Parental Leave: Embrace the journey of parenthood with the support you deserve. Take the time to nurture your growing family and create lasting bonds with your newest ray of light.
• Fitness Reimbursement: Stay active with up to $325 annually for gym membership reimbursement.
• Employee Assistance Program (EAP): We understand that life can be challenging at times. Access free therapy sessions and legal counsel through our Employee Assistance Program.
• Tuition Reimbursement: Never stop learning! Pursue further education with up to $5,250 per year in tuition reimbursement.
• Life Insurance and AD&D: Your peace of mind matters. Receive coverage for both basic and supplemental life insurance, as well as Accidental Death & Dismemberment.
• Identity Theft Protection: Rest easy knowing your identity is safeguarded with our comprehensive protection services against theft and fraud.

We are currently seeking a Director of Marketing & Analytics to bolster an already strong e-commerce team!

Focusing specifically on our e-conolight e-commerce channel, the successful candidate will steer all omni-channel marketing efforts based on critical analytics. Data is the lifeblood of any e-commerce business and providing data-rich solutions to business challenges is a top priority. Your role will manage all data analysis working with multiple stakeholders to direct all marketing activities that drive revenue and overall profitability growth. Your omni-channel marketing oversight will include a print catalog, digital marketing campaigns and all customer-facing marketing initiatives.

Responsibilities

Marketing:

• Oversee all omni-channel marketing activities including print and digital marketing initiatives
• Monitor success of campaigns to optimize overall investment to insure target ROI objectives
• Manage marketing vendor relationships to maximize overall marketing effectiveness by setting goals and constantly reviewing progress
• Lead internal marketing team roles including marketing communications, web design, print design, photography, etc.

Analytics:

• Act as process owner of insights and data reporting used to initiate and facilitate key business decisions.
• Own the end-to-end development, design, and maintenance of Power BI dashboards
• Educate and support internal stakeholders in adopting business intelligence tools for self-service
• Partner with leadership, marketing, product management, and other stakeholders to understand and define their analytics needs
• Partner with cross functional teams to conduct and facilitate quantitative analyses to support Marketing, Operations, Product Management, and Supply Chain departments with strategic decisions.
• Work with teams to improve KPIs through data insights and reporting that needs to be presented for internal and external stakeholders
• Dive into large problems or data sets, uncover insights, and provide impactful recommendations
• Analyze web site analytics and raw data to formulate and present actionable insights and recommendations to help drive best in class experience and performance.
• Provide input to the team or senior leadership on additional analyses and key next steps
• Develop and implement testing initiatives. Analyze their performance against core KPIs that align with the broader business goals

Qualifications

• Bachelors degree in a related field required
• MBA strongly preferred
• 5-10 years of experience in direct marketing required
• Strong knowledge of Excel and proficiency in Microsoft Word, PowerPoint, and Outlook

• Experience with web analytics and reporting systems (Google Analytics)
• Understanding of major testing methodologies (A/B, multivariate) and tools

• Knowledge of SQL and relational databases
• Displays effective research, problem solving, analytical, critical thinking, influencing, project management, and presentation skills.

• Strong experience with data mining, analysis, and providing insights
• Knowledge of business intelligence tools preferred (Power BI)

Cree Lighting is dedicated to fostering a workplace culture that values belonging, inclusion, and diversity. We believe that diversity in backgrounds, experiences, and perspectives enriches our organization. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. We are committed to creating an environment where every individual feels valued, respected, and empowered to contribute their unique talents and ideas, making our workplace shine even brighter.