Marketing Director

We're looking for a Marketing Director who can enhance our brand awareness, increase customer engagement, and drive business growth. This individual will oversee all marketing operations, including advertising, digital marketing, public relations, and brand development to help promote Edmonton State Bank's financial products and services.

The ideal candidate is a strong communicator with experience in graphic design, digital marketing, and data analysis. You should have a proven track record of designing and managing successful marketing campaigns, ideally in the financial services sector or a related industry.

Responsibilities

• Marketing Strategy: Develop and implement marketing plans that align with the bank's objectives, focusing on customer acquisition, retention, and brand awareness.
• Brand Management: Oversee the development of the bank's brand image, ensuring consistent messaging across all channels and mediums.
• Digital Marketing & Advertising: Manage all aspects of digital marketing, including social media, SEO, SEM, email marketing, and online advertising.
• Campaign Management: Develop and execute targeted marketing campaigns, both online and offline, to support bank initiatives, promotions, and product launches. Monitor performance and make adjustments as needed.
• Budgeting & Performance Analysis: Manage the marketing budget, track key performance metrics, and provide regular reports on campaign results.
• Market Research & Trends: Conduct market research to identify trends, customer needs, and competitive positioning, adjusting strategies as needed.
• Public Relations & Community Engagement: Build relationships with local communities through events, sponsorships, and other engagement efforts.
• Compliance: Ensure all marketing materials and campaigns comply with industry regulations and bank policies.
• Any other duties as assigned

Minimum Qualifications

• Bachelor's degree in graphics design, marketing or related field.
• Minimum of 5 years in a senior marketing role, with at least 2 years in a leadership position, preferably within the financial services industry.

Required Knowledge and Skills

• Proven experience in developing and executing successful marketing strategies.
• Strong knowledge of digital marketing, social media platforms, and analytics tools (e.g., Google Analytics, SEO, SEM, CRM software).
• Excellent communication, interpersonal, and presentation skills.
• Strong analytical skills and experience with measuring marketing performance and ROI.
• Graphic design skills, with the ability to create ads campaigns and marketing collateral using design software (e.g., Adobe Creative Suite, Canva).
• Familiarity with financial services products and regulations is a plus.
• Familiarity with photography and the editing process is a plus.

Working Conditions/Physical Demands

• In office position (not remote/work from home).
• Routine use of standard office equipment, i.e. computers, phones, photocopiers, calculators, and filing cabinets
• Travel to and from our different branch locations will be required.

Compensation & Benefits

• Competitive salary based on experience.
• Comprehensive benefits package including health insurance, retirement plans, and paid time off.

Location:

• This position is flexible and open to any of the counties in which Edmonton State Bank operates. Candidates can be based in or near any of our branches, ensuring convenient access to key locations and teams.