Marketing Manager

About Us: Nuwell Management Network is a dynamic and rapidly growing MSO (Management Service Organization) overseeing a diverse portfolio of companies and business lines across various industries. We are seeking an experienced and results-driven Marketing Manager to lead our marketing efforts, drive growth, and manage a diverse team of marketing professionals. This is a unique opportunity to be a key player in shaping the marketing strategies of multiple businesses within our organization.

Strategy Development:

• Design and execute comprehensive marketing plans for healthcare services, products, or facilities to attract new patients, retain existing ones, and increase market share.
• Analyze market trends and competitor activities to identify opportunities for growth and service promotion.
• Develop brand messaging that aligns with the healthcare organization's mission and values.

Campaign Management:

• Create and manage digital and traditional marketing campaigns (social media, print ads, email marketing, SEO) to promote healthcare services or products.
• Collaborate with clinical teams and executives to align marketing efforts with the organization's objectives.
• Track and analyze the performance of marketing campaigns, making adjustments as needed to optimize effectiveness.

Content and Communication:

• Oversee the creation of marketing materials such as brochures, blogs, newsletters, and website content that communicate the benefits of healthcare services.
• Manage public relations efforts, including media relations, press releases, and community outreach events.
• Ensure compliance with healthcare regulations (HIPAA) in all marketing communications.

Patient Engagement:

• Develop strategies for patient outreach and education, focusing on enhancing the patient experience and encouraging engagement with services.
• Organize and promote health awareness programs and community outreach initiatives to build trust and awareness in the local community.

Collaboration and Leadership:

• Work closely with other departments, including clinical, sales, and administrative teams, to ensure cohesive messaging and marketing efforts.
• Manage external agencies or vendors that provide marketing, design, or digital services.
• Lead and mentor a team of marketing professionals, providing guidance and support in achieving department goals.

Skills and Qualifications:

• Education: Bachelor's degree in marketing, communications, or a related field. A master's degree (e.g., MBA with a focus on healthcare) is often preferred.
• Experience: 5-7 years of experience in marketing, with at least 2-3 years in healthcare. Experience with healthcare regulations and patient engagement strategies is essential.
• Skills: Strong leadership, project management, and communication skills; proficiency in digital marketing tools and analytics platforms; knowledge of healthcare laws and ethical standards (e.g., HIPAA compliance).

Background checks are require for this role.