Integrated Marketing Operations Manager
Apply NowCompany: Learning Ally
Location: Princeton, NJ 08540
Description:
Integrated Marketing Operations Manager
About Us
Learning Ally is seeking a dynamic and results-driven Integrated Marketing Operations Manager to optimize our marketing technology stack and lead initiatives that drive alignment across sales, marketing, product development, and customer service. This role is integral in ensuring seamless integration of both B2B and B2C channels while overseeing the execution of marketing campaigns and customer journey management.
Learning Ally is a 75-year-old, mission-driven nonprofit, originally founded to support World War II soldiers who lost the ability to read by providing them with audiobooks (on vinyl!). Today, we continue that legacy by empowering millions of children and adults across the country with the same life-changing access to audiobooks and reading resources via our online solution. While our focus is on driving successful acquisition and retention campaigns, our motivation goes far beyond financial goals. Every effort we make is driven by our passion to ensure that every child has access to the tools they need to succeed and experience the joy of reading, which we believe is a right everyone deserves. The ideal candidate will embody a similar passion, tying their professional efforts to this very purpose driven mission.
Today, Learning Ally reaches over 2,400,000 students, 650,000 educators, and 24,000 schools across the country and continues to expand its reach. With a continued commitment to supporting students who learn differently, Learning Ally has joined researchers and neuroscientists from renowned institutions, including UCSF and MIT, to better understand and address learning issues. You will find that our culture is one that is mission-driven, innovative, and committed to professional growth, diversity, equity, and inclusion.
Overview of the Role
The ideal candidate will have a strong foundation in marketing operations, a deep understanding of marketing technology, and a proven track record in K-12 B2B marketing. You will be responsible for providing real-time visibility into campaign performance, equipping sales teams with the tools they need to succeed.
In addition, you will play a key role in expanding our revenue opportunities by optimizing our current B2B partnerships and leading the development of our new B2C e-commerce platform. You'll work closely with cross-functional teams to ensure that customer interactions are cohesive and aligned with organizational goals.
Responsibilities Include
Optimize the marketing technology stack, including Marketo, Wordpress, and (ideally) Netsuite, for seamless B2B and B2C integration. Align efforts across marketing, product development, and customer service teams to support both B2B and B2C channels. Enable tight sales and marketing alignment by providing real-time visibility into campaign performance. Maintain a cohesive calendar of customer interactions throughout the entire customer journey. Serve as a conductor of marketing campaigns, ensuring smooth execution and alignment with business goals. Equip sales teams with tools, resources, and training to effectively sell in both B2B and direct-to-consumer markets. Use data and analytics to monitor customer behavior, identify churn risks, and develop targeted retention campaigns for schools, districts, and individuals. Leverage CRM (Netsuite preferred but not required), JIRA, and Wordpress for campaign management and optimization. Identify and create opportunities to increase revenue by optimizing B2B partnerships and expanding into the B2C market. Conduct research on the needs and buying behaviors of individual consumers, including parents, teachers, and students, to identify resonant products or services. Lead the planning, execution, and optimization of a new e-commerce platform, ensuring alignment with organizational goals and seamless integration with existing systems. Manage all lead and campaign record processes, ensuring data accuracy and effective reporting.
You are the right person for this role if you...
Skills Required
Learning Ally is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.
About Us
Learning Ally is seeking a dynamic and results-driven Integrated Marketing Operations Manager to optimize our marketing technology stack and lead initiatives that drive alignment across sales, marketing, product development, and customer service. This role is integral in ensuring seamless integration of both B2B and B2C channels while overseeing the execution of marketing campaigns and customer journey management.
Learning Ally is a 75-year-old, mission-driven nonprofit, originally founded to support World War II soldiers who lost the ability to read by providing them with audiobooks (on vinyl!). Today, we continue that legacy by empowering millions of children and adults across the country with the same life-changing access to audiobooks and reading resources via our online solution. While our focus is on driving successful acquisition and retention campaigns, our motivation goes far beyond financial goals. Every effort we make is driven by our passion to ensure that every child has access to the tools they need to succeed and experience the joy of reading, which we believe is a right everyone deserves. The ideal candidate will embody a similar passion, tying their professional efforts to this very purpose driven mission.
Today, Learning Ally reaches over 2,400,000 students, 650,000 educators, and 24,000 schools across the country and continues to expand its reach. With a continued commitment to supporting students who learn differently, Learning Ally has joined researchers and neuroscientists from renowned institutions, including UCSF and MIT, to better understand and address learning issues. You will find that our culture is one that is mission-driven, innovative, and committed to professional growth, diversity, equity, and inclusion.
Overview of the Role
The ideal candidate will have a strong foundation in marketing operations, a deep understanding of marketing technology, and a proven track record in K-12 B2B marketing. You will be responsible for providing real-time visibility into campaign performance, equipping sales teams with the tools they need to succeed.
In addition, you will play a key role in expanding our revenue opportunities by optimizing our current B2B partnerships and leading the development of our new B2C e-commerce platform. You'll work closely with cross-functional teams to ensure that customer interactions are cohesive and aligned with organizational goals.
Responsibilities Include
You are the right person for this role if you...
- Thrive in a fast paced environment
- Have excellent communication skills and translate complex problem into simple solutions
- Enjoy working with people who are committed to a mission
- Show up every day ready to change the world
Skills Required
- Proven K-12 B2B marketing experience, collaborating with internal stakeholders to define campaign strategy and optimize execution.
- Demonstrated expertise in audience segmentation, personalization, and program analysis using Marketo.
- Strong understanding of data flows, operational pipelines, and leveraging data to drive campaign segmentation and customer journey orchestration.
- Experience with user interface (UI) and user experience (UX) design principles is preferred.
- Minimum of 6 years experience in marketing operations or campaign operations, executing multi-channel marketing campaigns in a B2B or B2C environment.
- Demonstrated mastery of marketing technology stacks such as Marketo, Vertify, Hubspot etc
Learning Ally is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.