Director of E-Commerce
Apply NowCompany: TPG Hotels Resorts and Marinas
Location: Mckinney, TX 75070
Description:
The Corporate Director of E-Commerce supports the eCommerce and online marketing needs of the TPG portfolio, ensuring that all efforts are made to maximize production from online channels to achieve Company revenue objectives. Works closely with property and corporate personnel, including Regional Directors of Sales, Regional Directors of Revenue Management, Regional Directors of Operations to ensure budgeted revenue goals are achieved. Interacts with Brand personnel, external web vendors and other partners to ensure TPG properties receive appropriate attention and full benefit of these resources. Provides information, guidance and direction to corporate and hotel management in all areas related to eCommerce. Ensures all efforts are in alignment with the vision and direction of the Company, brand requirements, and local, state and national regulations. The Corporate Director of E-Commerce articulates Company goals and demonstrates commitment to these goals through work ethic, integrity and respect for the Company and its associates.
This position interacts with Brand representatives, property owners and other constituents, responding to inquiries and requests accordingly. Works directly with the Company's corporate staff and responds to issues and needs including sales, asset management, accounting, human resources, and others. Performance in this position is measured by property website activity, property website and online marketing revenue performance, and the level of direct service and support to the properties.
Essential Functions: Reasonable accommodations may be made for individuals with disabilities to perform these essential functions.
- Revenue - Drive revenue goals by communicating the Company's vision and strategy. Share eCommerce initiatives that add value across the portfolio, and ensure all paid search campaigns are optimized. Analyze and report on campaign performance monthly.
- Financials / Reporting - Prepare and analyze monthly reports on brand.com contributions, OTA performance, room night distribution, and paid search metrics. Share findings through weekly calls, month-end reports, and review presentations, including SEO, brand.com, OTA, and review site activity analysis. Collaborate with the VP of Business Development on tracking eCommerce effectiveness and actively support the annual budget process.
- Profitability - Ensure expenses stay within budget and adhere to accounting policies. Explore new service opportunities to capture market share. Stay informed on industry trends to recommend improvements to management.
Operations - Provide on-going eCommerce and online marketing support and guidance to property
Responsibilities Summary
- Sales and eCommerce Guidance - Support Sales Directors, Regional Sales, and Revenue Management teams in eCommerce and online marketing best practices, including search engine marketing, social media, and reputation management. Conduct weekly calls to review property website performance, SEO, and PPC, and assist with corporate eCommerce initiatives and brand programs. Maintain web vendor relationships, negotiate contracts, and guide SEO and website optimization efforts.
- Leadership - Lead all related areas in alignment with company, brand, and regulatory standards. Develop relationships with brand management and enhance revenue and quality through competitive insights. Coach and foster a positive, high-quality service culture.
- Communication - Uphold privacy policies and communicate professionally with executives, clients, and associates. Host regular meetings with hotel teams to share updates and ensure consistent brand messaging.
- Human Resources - Enforce company standards, policies, and a harassment-free environment. Provide fair coaching, conflict resolution, and discipline as needed.
- Safety and Asset Management - Promote workplace safety and collaborate with Corporate Office to track and protect assets.
- Administration - Oversee reports and ensure timely, accurate submissions. Participate in special projects, task forces, and industry events as needed.
QUALIFICATIONS The Company may consider equivalent combination of acceptable education and experience providing the knowledge, skills and abilities cited below.
Education and Experience:
A college degree preferably in hotel management. At least eight years experience directly related to eCommerce in the hospitality or comparable industry. Must be recognized within the field as a person with integrity and ethical grounding.
Skills and Abilities:
This position requires a substantial and successful track record in the hospitality or related industry, while maintaining integrity and professional bearing. Expert knowledge of eCommerce principles and practices in the hotel or comparable industry, including search engine marketing, social media, demand generation channels, online reputation management and overall online representation. Must possess advanced knowledge of accounting and budgeting along with the ability to compile facts/figures and analyze information that involves data manipulation or interpretation to arrive at logical conclusions. Ability to anticipate and identify issues and exercise initiative to investigate, interpret and weigh alternatives to reach logical conclusions and make sound business decisions.
Display consistent professional leadership while simultaneously handling competing and changing priorities and projects. Remain positive, resourceful and possess the ability to improvise while working in a fast-paced environment, sometimes under pressure.
The ability to effectively and efficiently schedule, manage and delegate work. Appropriately and effectively interview, hire, motivate, develop, monitor and address staff performance matters. Possess excellent listening, verbal and written communication skills with professionalism, diplomacy and confidentiality.
Computer proficiency in Microsoft office and property management systems. Must satisfy and comply with the legal requirements for employment within the jurisdiction.
Working Conditions & Physical Effort:
Work is performed in an office environment, however periodic travel by automobile, airplane and train is required. While performing job duties, the associate speaks, listens, completes documents, processes requests and operates office equipment such as a telephone, calculator, computer, copier and fax. Physical requirements include extended periods of standing and/or walking, bending, reaching, pulling, pushing, kneeling, and lifting up to 50 pounds. The work involves some exposure to extreme temperatures, chemicals, dirt, fumes, smoke, unpleasant odors, and/or loud noises. The exposure to hazards or physical risks requires following basic safety precautions and use of applicable protective equipment. The job requires close vision with or without corrective lenses. This position may be required to operate a motor vehicle.
This position interacts with Brand representatives, property owners and other constituents, responding to inquiries and requests accordingly. Works directly with the Company's corporate staff and responds to issues and needs including sales, asset management, accounting, human resources, and others. Performance in this position is measured by property website activity, property website and online marketing revenue performance, and the level of direct service and support to the properties.
Essential Functions: Reasonable accommodations may be made for individuals with disabilities to perform these essential functions.
- Revenue - Drive revenue goals by communicating the Company's vision and strategy. Share eCommerce initiatives that add value across the portfolio, and ensure all paid search campaigns are optimized. Analyze and report on campaign performance monthly.
- Financials / Reporting - Prepare and analyze monthly reports on brand.com contributions, OTA performance, room night distribution, and paid search metrics. Share findings through weekly calls, month-end reports, and review presentations, including SEO, brand.com, OTA, and review site activity analysis. Collaborate with the VP of Business Development on tracking eCommerce effectiveness and actively support the annual budget process.
- Profitability - Ensure expenses stay within budget and adhere to accounting policies. Explore new service opportunities to capture market share. Stay informed on industry trends to recommend improvements to management.
Operations - Provide on-going eCommerce and online marketing support and guidance to property
Responsibilities Summary
- Sales and eCommerce Guidance - Support Sales Directors, Regional Sales, and Revenue Management teams in eCommerce and online marketing best practices, including search engine marketing, social media, and reputation management. Conduct weekly calls to review property website performance, SEO, and PPC, and assist with corporate eCommerce initiatives and brand programs. Maintain web vendor relationships, negotiate contracts, and guide SEO and website optimization efforts.
- Leadership - Lead all related areas in alignment with company, brand, and regulatory standards. Develop relationships with brand management and enhance revenue and quality through competitive insights. Coach and foster a positive, high-quality service culture.
- Communication - Uphold privacy policies and communicate professionally with executives, clients, and associates. Host regular meetings with hotel teams to share updates and ensure consistent brand messaging.
- Human Resources - Enforce company standards, policies, and a harassment-free environment. Provide fair coaching, conflict resolution, and discipline as needed.
- Safety and Asset Management - Promote workplace safety and collaborate with Corporate Office to track and protect assets.
- Administration - Oversee reports and ensure timely, accurate submissions. Participate in special projects, task forces, and industry events as needed.
QUALIFICATIONS The Company may consider equivalent combination of acceptable education and experience providing the knowledge, skills and abilities cited below.
Education and Experience:
A college degree preferably in hotel management. At least eight years experience directly related to eCommerce in the hospitality or comparable industry. Must be recognized within the field as a person with integrity and ethical grounding.
Skills and Abilities:
This position requires a substantial and successful track record in the hospitality or related industry, while maintaining integrity and professional bearing. Expert knowledge of eCommerce principles and practices in the hotel or comparable industry, including search engine marketing, social media, demand generation channels, online reputation management and overall online representation. Must possess advanced knowledge of accounting and budgeting along with the ability to compile facts/figures and analyze information that involves data manipulation or interpretation to arrive at logical conclusions. Ability to anticipate and identify issues and exercise initiative to investigate, interpret and weigh alternatives to reach logical conclusions and make sound business decisions.
Display consistent professional leadership while simultaneously handling competing and changing priorities and projects. Remain positive, resourceful and possess the ability to improvise while working in a fast-paced environment, sometimes under pressure.
The ability to effectively and efficiently schedule, manage and delegate work. Appropriately and effectively interview, hire, motivate, develop, monitor and address staff performance matters. Possess excellent listening, verbal and written communication skills with professionalism, diplomacy and confidentiality.
Computer proficiency in Microsoft office and property management systems. Must satisfy and comply with the legal requirements for employment within the jurisdiction.
Working Conditions & Physical Effort:
Work is performed in an office environment, however periodic travel by automobile, airplane and train is required. While performing job duties, the associate speaks, listens, completes documents, processes requests and operates office equipment such as a telephone, calculator, computer, copier and fax. Physical requirements include extended periods of standing and/or walking, bending, reaching, pulling, pushing, kneeling, and lifting up to 50 pounds. The work involves some exposure to extreme temperatures, chemicals, dirt, fumes, smoke, unpleasant odors, and/or loud noises. The exposure to hazards or physical risks requires following basic safety precautions and use of applicable protective equipment. The job requires close vision with or without corrective lenses. This position may be required to operate a motor vehicle.