Brand Manager

At Nordic Naturals we respect each individual for their uniqueness and the value they bring to our organization. We place an emphasis on self-empowerment and positive inner development. Our practices in still values that are integral to functioning as individuals and as a collective whole. We work interactively as an organization to encourage goal setting and excellence in both our personal and professional lives. Our team embodies a culture of integrity and we encourage everyone to live longer, healthier lives.

POSITION SUMMARY

The Brand Manager oversees a specific group of products within the Nordic Naturals branded house portfolio. This person assumes responsibility for developing and implementing strategic planning for the product line, consumer targeting, advertising & communication strategy, and innovation & new product development strategy. This position is broad in its scope, in that it directs and coordinates the market research, market analysis, planning, scheduling, budgeting, product development, creative, advertising, sales support, PR and communications activities for the product category.

ESSENTIAL FUNCTIONS

Reasonable Accommodations Statement To accomplish this job successfully, this individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions.

Essential Function Statement(s)

• Driving topline & bottom line growth across specific Nordic Naturals product lines
• Developing and executing long term strategic plans rooted in consumer insight
• Building consumer awareness and leading media strategy and implementation
• Developing shopper marketing tactics and partnering with the sales teams to drive trial and distribution
• Working with external agency partners in creative asset creation, development, and deployment
• Developing strong cross functional relationships and showcasing leadership within the marketing function
• Adopting a "consumer-centric" viewpoint of our marketing efforts and incorporating the voice of the consumer into our strategies
• Budget management and deployment for the scope of the role
• Analyze business trends & results including channel dynamics, competitive activity, and consumer behavior
• Obtain and maintain an understanding of Nordic Naturals and its products, the competitors and the respective customers and markets so as to thoroughly understand product development and pricing and positioning
• Assure that all marketing and advertising materials for the category are in compliance with FDA and FTC regulations.

POSITION QUALIFICATIONS

Competency Statements

• Positive - Ability to view all situations with a positive attitude.
• Accountable - takes ownership for responsibilities, acknowledges and learns from mistakes
• Innovative - Ability to look beyond the standard solutions and "think outside the box".
• Independent - Must be self-motivated and able to manage obligations without direct supervision
• Assertiveness - Ability to act in a self-confident manner to facilitate completion of a work assignment or to defend a position or idea.
• Communication (oral and written) - Ability to communicate effectively with others using spoken and written word clearly and concisely.
• Customer Oriented - Ability to take care of the customers' needs while following company procedures.
• Conceptual Thinking - Ability to think in terms of abstract ideas
• Initiative - Ability to make decisions or take actions to solve a problem or reach a goal
• Project management - Ability to organize and direct a project to completion.
• Enthusiastic - Ability to bring energy to the performance of a task.
• Self Motivated - Ability to be internally inspired to perform a task to the best of ones ability using his or her own drive or initiative.

SKILLS & ABILITIES

Computer Skills:

Must be proficient with MS Office and have advanced Excel and PPT skills.

Certifications & Licenses: N/A

Other Requirements:

• 3-5+ years experience in brand or product management (dietary supplement experience a plus)
• Bachelor's Degree, MBA highly preferred
• Training or experience in managing profit centers and budgets
• Understanding of product development process
• Strong interpersonal/communication skills; demonstrated leadership and organization skills required; collaborative, cross-functional team player

Pay, Benefits & Perks:

The estimated annual pay for this role is $115,000 to $130,000. This pay is an estimate and the exact compensation may vary depending on an applicant's location, skills, prior experience, professional qualifications, and other relevant factors. Additional compensation may also include incentive compensation (i.e. bonus or commission) if applicable.

At Nordic Naturals, 'step one' toward achieving our goal of a healthy world is taking care of our family of employees. We offer a comprehensive and attractive benefits program to employees and eligible family members. Our benefits & perks include the following:

• Multiple Health Plan Options
• Dental & Vision
• Dedicated Mental Health & Wellness Plan
• Access to Multiple EAP Plans
• Employer Paid Life Insurance
• PTO
• Paid Holidays (9 holidays per year)
• Paid Sabbatical (3 weeks of paid sabbatical after every 5 years of employment)
• 401(k) Retirement Plan (employer matches dollar for dollar up to 3%)
• Free Monthly Supplements
• Product Discount Program
• Wellness Coach

Nordic Naturals is an equal opportunity employer. A pre-employment drug screening and background check are conditions of employment.

At Nordic Naturals, we're committed to delivering the world's safest, most effective nutrients essential to health. Our award-winning omega-3 fish oil and other foundational nutrients are research supported, expertly formulated, rigorously tested, proven effective and, best of all, great tasting. With products for the whole family, we deliver the nutrients essential for healthy living.

Nordic Naturals has been revolutionizing omega-3s since 1995, pioneering a new definition of fish oil as it relates to purity, freshness, taste, and dosage. Headquartered in Watsonville, CA, the company has expanded beyond solely omega-3s and offers complementary, foundational nutrients essential to health. Our portfolio, which is distributed to over 35 countries, includes more than 200 products in a variety of flavors and formulations for adults, kids, athletes, and pets. Family owned; Nordic Naturals works passionately to see generations of healthier, happier people around the world.