Marketing Manager, Catering Business
Apply NowCompany: GoTo Foods
Location: Atlanta, GA 30349
Description:
The Marketing Manager for the Catering Business Unit sits within the GoTo Foods Marketing organization's Catering Engine. The Catering Engine is responsible for building long-term, enterprise catering platform capabilities across our portfolio of brands, while partnering on near-term brand catering channel objectives and priorities.
This Marketing Manager role is responsible for maximizing catering customer lifetime value through demand generation and ongoing customer engagement strategies for the B2B and B2C customer segments. The candidate will collaborate cross-functionally with internal and external stakeholders to develop catering lead generation and sales enablement strategies that align to business objectives and deliver measurable results.
The role will bring together insights across owned and industry sources to provide cutting-edge catering menu strategy to the organization. This individual will partner cross-functionally to optimize brand catering menus, pricing and packaging for key purchase occasions and audience segments.
We are looking for a strategic, collaborative and action-oriented marketer to lead the enterprise catering go-to-market strategy for a portfolio of brands. Our ideal candidate will thrive in a fast-paced environment and add value to the company by driving B2B and B2C customer engagement through marketing and sales enablement strategies.
This Marketing Manager role is responsible for maximizing catering customer lifetime value through demand generation and ongoing customer engagement strategies for the B2B and B2C customer segments. The candidate will collaborate cross-functionally with internal and external stakeholders to develop catering lead generation and sales enablement strategies that align to business objectives and deliver measurable results.
The role will bring together insights across owned and industry sources to provide cutting-edge catering menu strategy to the organization. This individual will partner cross-functionally to optimize brand catering menus, pricing and packaging for key purchase occasions and audience segments.
We are looking for a strategic, collaborative and action-oriented marketer to lead the enterprise catering go-to-market strategy for a portfolio of brands. Our ideal candidate will thrive in a fast-paced environment and add value to the company by driving B2B and B2C customer engagement through marketing and sales enablement strategies.