Head of Marketing

This position will provide overall leadership and strategy for the marketing organization. Develop imi branding initiatives around advertising, social media, corporate communications, and public relations.

Key Responsibilities:

• Establish a robust Marketing organization that provides strategy to strengthen the company's market position and achieve desired business goals.
• Strengthen the organization's market presence in the geographic regions that imi's portfolio of companies operates in
• Active member of the leadership team
• Provide focus on community involvement initiatives
• Develop internal communications that recognize company and individual achievements
  Enhance social media presence in line with company goals and objectives
• Form strategic partnerships that positively influence imi branding
• Oversee the coordination of various internal leadership events and programs
• Establish e-marketing presence through out the companies footprint
• Develop corporate standards for written communication
• Ensure the standards of the corporate image is being upheld to a level
• Analyze marketing metrics to provide guidance to various functions in the organization
• Develop and execute a data driven approach to marketing across a variety of channels including but not limited to digital platforms, emails, and social media.
• Analyze the success of marketing campaigns and drive marketing decisions based on KPI's and reporting.

• Bachelor's degree in Business or Marketing
• 10 + years of progressive experience in Corporate Marketing and Communications
• 5+ years of Managing a Corporate Marketing function
• Ability to influence at an executive level
• Excellent communication skills
• Documented experience with electronic marketing initiatives
• Spanish speaking or bilingual a plus