Sr. Data Analyst - Digital Analytics

Sr. Data Analyst - Digital Analytics

Toronto, ON (Hybrid)

6+ Months

The Sr. Analyst, Digital Analytics will report directly to the Sr. Manager of Digital Analytics and be the SME for customer behaviour with a focus on the Connected Home channel. The candidate will work closely within the Digital Data & Analytics team and Digital Product team to identify and quantify digital adoption risks and opportunities with actionable data driven recommendations

• 3+ years of progressive experience in technology, network, product or digital
• Know your way around digital related metrics and web analytics tools (i.e. Adobe Analytics, Google Analytics, etc)
• Strong background in data visualization (PowerBI, Tableau)
• Experience with scripting and programming skills in SQL, or Python /R
• Excellent communicator with the ability to tell a story with data and adjust communication based on audience's understanding of data
• Expert understanding of technology tools and data stacks with the ability to traverse complex systems, be inquisitive, and gain understanding of the data
• Digital marketing or E-commerce experience would be an asset
• Financial modelling skills would be an asset

Job Responsibilities / Tasks

• Commitment to a laser focused approach in reporting sales and service transactions, leveraging data for action-based recommendations
• Deliver on analytics projects from collecting stakeholder business requirements, formulating analytics approaches, and presenting meaningful results (e.g. data transformation, statistical model building, and visualization dashboard creation)
• Analyze and synthesize risks and opportunities and make recommendations regarding emerging industry trends specific to Digital sales and service
• Assist in the development of long-term strategic objectives for digital adoption for both service and sales transactions
• Work with the Digital product team and business leaders to scope and initiate projects aimed at resolving critical self-serve/buy flow issues
• Provide analytic support and insight in the development and implementation of strategic plans
• Develop recommendations and aid senior leadership team to make key business decisions and/or transactions
• Develop post implementation reviews on campaigns driving digital adoption

Accountabilities

• Driven to provide insight and guidance on how the digital stakeholders can better utilize data, identify opportunity areas, and be proactive in providing senior leadership team with insight
• Able to synthesize business/industry dynamics, and possess the technical acumen and creativity to develop an analytics and insights road map
• Utilize advanced theoretical and practical knowledge of analytics to drive digital adoption growth
• Pull and galvanize complex customer profile and interaction data sets to map and optimize customer journey and experience
• Present insights and results of marketing plans and campaigns to senior leadership

Qualifications

• Bachelor's Degree in Business, Economics, Statistics, Computer Science, or related field