Vice President of Sales
Apply NowCompany: Murphy's Naturals
Location: Raleigh, NC 27610
Description:
Vice President of Sales
Department: Sales
Employment Type: Full Time
Location: Raleigh, NC
Description
The Vice President of Sales at Murphy's Naturals will lead the sales organization in driving revenue growth, expanding market presence, and ensuring the success of our brand across retail, e-commerce, and distribution channels. This is a critical role for an entrepreneurial, performance-oriented sales leader with deep experience in the consumer products industry, a passion for natural products, and a commitment to Murphy's Naturals' values and mission. The VP of Sales will lead strategic planning, establish key account relationships, and drive team performance to achieve aggressive growth targets.
Key Responsibilities
Skills, Knowledge and Expertise
Department: Sales
Employment Type: Full Time
Location: Raleigh, NC
Description
The Vice President of Sales at Murphy's Naturals will lead the sales organization in driving revenue growth, expanding market presence, and ensuring the success of our brand across retail, e-commerce, and distribution channels. This is a critical role for an entrepreneurial, performance-oriented sales leader with deep experience in the consumer products industry, a passion for natural products, and a commitment to Murphy's Naturals' values and mission. The VP of Sales will lead strategic planning, establish key account relationships, and drive team performance to achieve aggressive growth targets.
Key Responsibilities
- Develop and execute a comprehensive sales strategy to increase revenue, optimize market reach, and grow the Murphy's brand presence across all channels
- Build, lead, and mentor a high-performing sales team, establishing a culture of accountability, continuous improvement, and customer focus.
- Cultivate and maintain strong relationships with key retail partners, online marketplaces, third-party sales reps, and distributors to enhance sales performance and brand loyalty.
- Oversee omni-channel strategy, balancing wholesale and direct-to-consumer channels to maximize reach and profitability.
- Develop, manage, and refine sales forecasts, budgets, and performance metrics to ensure financial targets are met and resources are allocated effectively.
- Analyze market trends, customer insights, and competitor activity to identify new growth opportunities and adapt sales strategies.
- Partner with Marketing, Innovation, and Operations teams to align product offerings, support marketing initiatives, and ensure inventory alignment with sales demand.
- Define and track KPIs, providing regular reports and actionable insights to executive leadership to drive data-informed decision-making.
Skills, Knowledge and Expertise
- 10+ years of relevant experience, ideally including driving sales growth at an emerging consumer brand.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA or equivalent advanced degree preferred.
- Strong understanding of digital marketing, e-commerce, and consumer behavior.
- Demonstrated success in developing and executing strategic marketing plans.
- Excellent leadership, communication, and team-building skills.
- Ability to manage multiple projects and priorities in a fast-paced environment.
- Commitment to sustainability and social responsibility, with a deep understanding of the B Corporation ethos
- International and/or seasonal outdoor product sales a plus