Product Marketing Manager, Woo

WooCommerce is the worlds number one ecommerce platform, powering over 3.6M stores online, including our own at woocommerce.com. Built on WordPress, WooCommerce is open source and empowers anyone, anywhere, to sell anything. In fact,one in five online stores are powered by WooCommerce, including Thermos, Nutribullet, and UppaBaby.

As part of the Automattic family, WooCommerce is fully distributed with no physical offices. The flexibility and autonomy that come with working from home are in our DNAwe provide benefits and resources to support your growth while doing your best work from anywhere in the world. We have a huge footprint, but were a small company with an unparalleled ecosystem. That means everyone here has the opportunity to make a visible, profound, and lasting difference while helping merchants, builders, and our partners that rely on WooCommerce every day.

About this role

Our team is looking for a product marketing manager who can offer both execution and strategic marketing skills to help drive stepwise growth for Woo.

Youll be part of a product marketing team that supports our large community of merchants, builders, and partners. We support our customers by making sure that everything we do is from a customer-centric perspective, whether its informing a go-to-market launch with customer research or digging into the data to measure the impact of our work.

Key responsibilities:

• Advocate for the voice of the customer: develop a deep understanding of our customer segments, identify challenges and opportunities, and form a perspective and execute an action plan for how Woo can better support their success.
• Work collaboratively with product, creative, operations, and other cross-functional teams to communicate and drive our product marketing roadmap.
• Develop value propositions for our core WooCommerce platform, solutions, and products and produce marketing and enablement content such as content libraries, case studies, website copy, blog posts, and other assets in collaboration with internal and external creative resources.
• Conduct research into industries, competitors, customer insights, and product features to develop compelling messaging and positioning.
• Own the go-to-market strategy and execution for new and existing products across various marketing channels and the customer lifecycle.
• Determine and be accountable to product growth success metrics and other KPIs to measure the impact of work that was done.

You:

• 7+ years of experience in ecommerce or payments product marketing working with product-led growth models.
• End-to-end go-to-market and other digital campaign support, crafting positioning, doing hands-on customer research, and creating engaging content.
• Experience in owning a portfolio of products where you were accountable for adoption, usage, and retention goals.
• Self-driven starter with a deep curiosity to uncover and solve problems.
• Ability to manage multiple projects, be proactive, and stay organized.
• Comfortable operating in ambiguous environments where you may have to build the plane as you fly it.
• Strong in execution, strategy development, and program management.
• Experience synthesizing market intelligence and customer data into concise analysis that drives actionable outputs.
• Comfortable working with data and insights to drive decisions and understand the impact of these decisions.
• Flexible, cross-functional, and collaborative team player comfortable with a changing remote environment.
• Able to travel globally several times per year to execute and attend community events, industry events, and company meetups.
• Are inspired by theAutomattic creed.