ADVANCED ANALYTICS SPECIALIST (HYBRID)

WHO WE AREWhen it comes to health, we're always looking for waysto push for better. It's why we were founded in the first place. In 1957, ourfounder, pharmacist William Wilkinson, witnessed a mother sacrifice her healthby forgoing her own medicine to pay for her sick daughter's prescription. Heknew there had to be a better way. So, he introduced North America's firstprepaid drug plan, and GreenShield was born as a not-for-profit with a missionto support better health for all Canadians.

We aren't just a health and benefits company. We'rethe only not-for-profit social enterprise that brings worlds of coverage andcare together, all in one place.
We're noble challengers, purposefully building a betterway and we need the best people to help us create a more holistic approach thattakes care of the mind and body.

Our mission is to create better health for allCanadians, and we know that starts with our employees.

THEROLE IN A NUTSHELL
Generating insights from the data and developing AI models to automate decisions and predict outcomes are key deliverables of the CoE. We are looking for an advanced data & reporting analyst to work with our Individual Insurance business to create & maintain visual dashboards, generate insights that have been identified as important to GreenShield's individual sales success, but also very importantly for the candidate to explore and propose the art of the possible with Data and AI.

• Learn the business domain of our Individual Direct to Consumer and Group Conversion insurance programs.
• Partner with the Individual Sales and Marketing teams to develop metrics, frameworks, dashboards, and forecasts to support business oversight and ambitious net sales growth targets across multiple distribution channels with automation where relevant.
• Evaluate the efficiency of marketing and sales campaigns, from lead generation through to engagement, conversion, retention and portfolio expansion.
• Work with stakeholders throughout the organization to identify opportunities for leveraging data and AI to drive business outcomes in the Individual Insurance business unit.
• Analyze data to extract and share insights that help drive the right decisions, with key focus on optimizing performance across the entire customer journey, budget management, and overall delivery of campaign or FTE performance.
• Design and support a test & learn environment, conducting geo-experiments, A/B tests etc. to measure the impact of online and offline advertising, lead quality, operational sales effectiveness. This includes knowledge of matched market tests, holdout groups, and incrementality measurement techniques.
• Develop correlations, statistical or machine learning models to generate insights or predictions and apply to the sales operation and marketing teams campaigns and tools (e.g. marketing Mix models, propensity models for targeting & sales lead optimization, frameworks to illustrate diminishing returns).
• Maintain or innovate on existing reports and ensure consistent delivery timelines and data accuracy.
• Translate business objectives into actionable analysis and own end-to-end analytics, and effectively communicate complex analytics to a broader audience in writing and presentation formats.
• Develop and maintain a firm understanding of business needs, drivers, strategies, and targets and serve as a member of the Individual D2C sales management team.
• Design and deliver on business requests for specialized reports or deep dives into the drivers or levers influencing the individual business.
• Lead use cases related to data science and advanced analytics.
• Establish channel and budget forecasts, with speed and ownership, suggesting tactics and strategies to adjust quickly based on learnings, opportunities and business objectives.

WHO WE'RE LOOKING FOR

• Undergraduate or graduate degree in data science, computer science, engineering, math, statistics, physical sciences, or equivalent.
• 3+ years of experience as data scientist or advanced analytics expert.
• 2+ years in data analytics with experience developing visualizations in tools like Tableau, Power BI, Google Data Studio, Excel, and Powerpoint.
• Experience using data science and advanced analytics techniques using Python, R, SQL to manipulate data and draw insights from large data sets.
• Experience working with and creating data architectures.
• Knowledge of a variety of machine learning and advanced statistical techniques.
• Expert level skills using data visualization solutions and presenting data to stakeholders.
• Excellent written and verbal communication skills for coordinating across teams.
• A drive to learn and master new technologies and techniques.
• Experience with variety of on prem and cloud data frameworks and components ideally GCP.
• Ability to work on multiple projects in parallel while managing constantly changing deadlines and priorities.
• Experience with marketing automation platforms, CRM and Telephony systems.
• Experience with marketing platforms like campaign manager, google analytics etc.

NICE TO HAVE

• Bilingualism (French/English)

Applications will be received until 7:00pm EST November 19, 2024.

THE CULTUREWe believe a career should be meaningful. Not just ameans to earn a living. Our culture is one where everyone's voice is heard andvalued. Because that's what it takesto create better health for all. We dare to challenge the status quo. And we'redriven by people who have challenged theirs. We believe that yourworkplace should empower you to be the best version of yourself. That's why we provide aplace where you can be inspired, challenged, and rewarded.

Where your growth means our growth.
Where your voice is heard and valued.
Where your work has purpose. And purpose matters.

We believe our people arecritical to our overall success. Inclusivity makes us a stronger, smarter andmore informed organization. Being intentionally inclusive of diversebackgrounds, perspectives and experiences will enhance our company culture topositively impact how we support our communities. A career at GreenShield isn't just about personalachievements, it's about making adifference together.

Here's to Better Health for All!

AFEW MORE DETAILS
Proficiency in English is requiredfor this position. As part of this role, you will be required to communicatewith colleagues or customers who use English as their primary language. By requiring English proficiency for thisposition, we aim to ensure that our employees can excel in their roles,collaborate, and communicate effectively, and contribute to the success of ourorganization.

GS supports diversity, equity andinclusion in our teams and communities, and we value the unique contributionsmade by all. Even if your experience doesn't align perfectly to everyrequirement, we invite you to apply. We encourage applications fromall candidates and will accommodate needs under human rights legislationthroughout all stages of the recruitment and selection process. Please let usknow of any accommodation through [redacted]. Information received relating toaccommodation will be addressed confidentially.

Providing this information givesGS consent to use your personal information to assess your suitability forspecific positions, future opportunities or for your personnel file. Yourrsum will be held in strict confidence and will be viewed only by theOrganization. Information may be stored outside of Canada and could be used foraggregate statistical purposes (which uses no personal identification).