Senior Manager, Corporate Affairs & Communications - Quebec (Bilingual)

Dreaming big is in our DNA. It's who we are as a company. It's our culture. It's our heritage. And more than ever, it's our future. A future where we're always looking forward. Always serving up new ways to meet life's moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together - when we combine your strengths with ours - is unstoppable. Are you ready to join a team that dreams as big as you do?

COMPANY:

Founded over 175 years ago, Labatt is one of Canada's founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NTRL, Michelob Ultra, Corona, Stella Artois and many more. Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast, we are proud to serve Canada and the communities we call home.

POSITION OVERVIEW:

As the Senior Manager of Corporate Affairs & Communications, you will be pivotal in managing and executing our government relations, and corporate communication strategies. You will work closely with various business units and stakeholders to ensure a positive corporate presence and reputation while supporting our brand objectives.

KEY RESPONSIBILITIES

• Government Relations & Public Affairs:
  • Lead Quebec government relations efforts, focusing on regulatory aspects and ensuring alignment with business goals.
  • Develop and maintain relationships with key government stakeholders and regulatory bodies to advance the organization's interests.
  • Monitor and analyze regulatory developments and provide strategic counsel to senior leadership to advance our government relationship goals.
• Communications and Media Relations:
  • Create and implement corporate positioning strategies that build public support and enhance the company's reputation.
  • Oversee the execution of regional commercial communications programs and ensure alignment with national strategies.
  • Develop and execute regional campaigns that enhance brand profile and support business objectives.
  • Build and maintain strong relationships with media outlets developing annual media relations strategies.
  • Manage corporate communications, including issues management and crisis communications.
  • Support and coordinate external communications programs and crisis management efforts.
  • Provide counsel to commercial groups and other departments to ensure a positive corporate presence and brand perception.
  • Manage responses to customer and consumer complaints, ensuring timely and effective resolution.

• Strategic Planning & Execution:
  • Contribute to strategic planning for zone communications and tailor national strategies to regional needs.
  • Evaluate the effectiveness of communication through analytics and post-execution evaluations, incorporating lessons learned into future initiatives.
  • Partner with communications agencies to inspire and execute creative strategies that build brand reputation and impact.

• Budget Management:
  • Manage and optimize relevant budgets, ensuring effective allocation and utilization to support strategic goals.

QUALIFICATIONS

• Minimum bachelor's degree in Communications, Political Science, or a related field; advanced degree is preferred.
• Minimum of 13-15years of experience in corporate affairs, communications, or government relations, with a proven track record of managing complex projects and stakeholder relationships.
• . Sr. level Quebec government experience.
• Fluent in both French (QC) and English.
• Strong understanding of media relations and crisis management.
• Excellent strategic thinking, writing, and communication skills, with the ability to craft compelling messages and manage multiple priorities.
• Demonstrated ability to build and maintain relationships with government officials, media, and community partners.
• Experience in managing budgets and evaluating communication effectiveness through analytics.
• Ability to provide innovative solutions and adapt to changing circumstances.

WHY LABATT:
As one of Canada's Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet life's moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share.

EQUAL OPPORTUNITY EMPLOYER :

At Labatt Breweries of Canada, we are an equal opportunities employer and we are committed to maintaining a welcoming, safe, and inclusive environment for every person - regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status.

REQUIRE ADDITIONAL ASSISTANCE?

Labatt Breweries of Canada is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations, if needed. Members of our team will consult and create processes that provide individuals with disabilities the best possible recruitment experience.

Labatt Breweries will never ask you for money or reimbursement of training fees as part of our recruitment process. Any email communication you receive as part of the application or onboarding process will come from a [redacted] email address. If you have any questions or concerns, please email the recruitment team at [redacted].
CONTACT US

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