Sr. Field Marketing Manager
Apply NowCompany: Fortinet
Location: Chicago, IL 60629
Description:
Job Description
To accompany our exponential growth, Fortinet is seeking a Senior Field Marketing Manager, as a key player, in driving strategic marketing programs and campaigns focused on the Commercial/Enterprise Named segment. In this role, you will be responsible for setting the field marketing strategy and managing the marketing relationship with assigned Fortinet field sales representatives who will be geographically located in the North Central United States. The ideal candidate has extensive experience marketing to large commercial / enterprise named companies.
In this role, you will be accountable for aligning quarterly marketing plans with sales objectives, and driving and measuring those plans to maximize revenue potential within established budget requirements. In addition, you will create and manage lead generation programs and meaningful thought leadership platforms to meet pipeline development needs including hosted events, industry-relevant tradeshows, direct marketing campaigns, customer touch strategies, appointment-setting campaigns, content creation, social media, and various other marketing tactics to support the field sales organization.
The ideal candidate will be skilled in managing and driving strategic programs and content creation to ensure Fortinet focused sellers and paired engineering partners are optimally enabled to succeed. Tight collaboration with internal and external resources is required.
Responsibilities:
Partner with Enterprise direct and indirect sales and leadership team to understand business requirements and drive quarterly/fiscal year plans
Create and deliver comprehensive field marketing plan to meet pipeline growth and revenue objectives
Team with fellow field marketing managers to drive consistent deployment of marketing tactics throughout the region and across the country
Develop ideas and author messages to communicate and persuade at various points of the customer journey
Manage quarterly budget, accurately estimate costs and manage execution
Manage field event/programs with regional Fortinet sales (seminars, tradeshows, conferences, association participation, etc.) from initial planning to final execution including contracts, logistics, developing promotional communications to drive attendance, on-site execution and follow up/tracking
Identify tactics/assets that are most impactful for acceleration of pipeline
Identify industry events and potential call for presentation opportunities
Leverage social media to raise awareness and further promote our presence at various events
Accurately measure pipeline, campaign effectiveness and ROI
Align field marketing events with core demand generation programs to ensure generation of marketing qualified leads through integrated, multi-touch programs
Manage various industry association relationships
Required Skills/Education
Minimum 3-5 years high-tech marketing experience, ideally in the security sector
Minimum 10 years working directly with field sales and sales executives on marketing programs
Experience in marketing program management
Experience with Account Based Marketing strategies and programs
Excellent written and verbal communication skills
Vendor management experience
Intermediate Salesforce and marketing automation experience
A self-motivated, independent thinker who can drive and deliver defined projects and meaningful content
Candidate must thrive in a fast-paced, ever-changing environment
Competitive, self-starter that is motivated to succeed
Must be metrics driven and a strong analytic thinker
BA/BS in Marketing or related field
Education
BS or equivalent experience
MBA a plus
About Us
Fortinet (NASDAQ: FTNT) secures the largest enterprise, service provider, and government organizations around the world. Fortinet empowers its customers with intelligent, seamless protection across the expanding attack surface and the power to take on ever-increasing performance requirements of the borderless network - today and into the future. Only the Fortinet Security Fabric architecture can deliver security without compromise to address the most critical security challenges, whether in networked, application, cloud or mobile environments. Fortinet ranks number one in the most security appliances shipped worldwide and more than 500,000 customers trust Fortinet to protect their businesses.
We are committed to providing reasonable accommodations for all qualified individuals with disabilities. If you require assistance or accommodation due to a disability, please contact us at [redacted].
Fortinet is an equal opportunity employer. We value diversity in our company, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, military/veteran status or any other applicable legally protected characteristics in the location in which the candidate is applying.
To accompany our exponential growth, Fortinet is seeking a Senior Field Marketing Manager, as a key player, in driving strategic marketing programs and campaigns focused on the Commercial/Enterprise Named segment. In this role, you will be responsible for setting the field marketing strategy and managing the marketing relationship with assigned Fortinet field sales representatives who will be geographically located in the North Central United States. The ideal candidate has extensive experience marketing to large commercial / enterprise named companies.
In this role, you will be accountable for aligning quarterly marketing plans with sales objectives, and driving and measuring those plans to maximize revenue potential within established budget requirements. In addition, you will create and manage lead generation programs and meaningful thought leadership platforms to meet pipeline development needs including hosted events, industry-relevant tradeshows, direct marketing campaigns, customer touch strategies, appointment-setting campaigns, content creation, social media, and various other marketing tactics to support the field sales organization.
The ideal candidate will be skilled in managing and driving strategic programs and content creation to ensure Fortinet focused sellers and paired engineering partners are optimally enabled to succeed. Tight collaboration with internal and external resources is required.
Responsibilities:
Partner with Enterprise direct and indirect sales and leadership team to understand business requirements and drive quarterly/fiscal year plans
Create and deliver comprehensive field marketing plan to meet pipeline growth and revenue objectives
Team with fellow field marketing managers to drive consistent deployment of marketing tactics throughout the region and across the country
Develop ideas and author messages to communicate and persuade at various points of the customer journey
Manage quarterly budget, accurately estimate costs and manage execution
Manage field event/programs with regional Fortinet sales (seminars, tradeshows, conferences, association participation, etc.) from initial planning to final execution including contracts, logistics, developing promotional communications to drive attendance, on-site execution and follow up/tracking
Identify tactics/assets that are most impactful for acceleration of pipeline
Identify industry events and potential call for presentation opportunities
Leverage social media to raise awareness and further promote our presence at various events
Accurately measure pipeline, campaign effectiveness and ROI
Align field marketing events with core demand generation programs to ensure generation of marketing qualified leads through integrated, multi-touch programs
Manage various industry association relationships
Required Skills/Education
Minimum 3-5 years high-tech marketing experience, ideally in the security sector
Minimum 10 years working directly with field sales and sales executives on marketing programs
Experience in marketing program management
Experience with Account Based Marketing strategies and programs
Excellent written and verbal communication skills
Vendor management experience
Intermediate Salesforce and marketing automation experience
A self-motivated, independent thinker who can drive and deliver defined projects and meaningful content
Candidate must thrive in a fast-paced, ever-changing environment
Competitive, self-starter that is motivated to succeed
Must be metrics driven and a strong analytic thinker
BA/BS in Marketing or related field
Education
BS or equivalent experience
MBA a plus
About Us
Fortinet (NASDAQ: FTNT) secures the largest enterprise, service provider, and government organizations around the world. Fortinet empowers its customers with intelligent, seamless protection across the expanding attack surface and the power to take on ever-increasing performance requirements of the borderless network - today and into the future. Only the Fortinet Security Fabric architecture can deliver security without compromise to address the most critical security challenges, whether in networked, application, cloud or mobile environments. Fortinet ranks number one in the most security appliances shipped worldwide and more than 500,000 customers trust Fortinet to protect their businesses.
We are committed to providing reasonable accommodations for all qualified individuals with disabilities. If you require assistance or accommodation due to a disability, please contact us at [redacted].
Fortinet is an equal opportunity employer. We value diversity in our company, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, military/veteran status or any other applicable legally protected characteristics in the location in which the candidate is applying.