Director of Product, Personal Health Ecosystem

This role is 100% remote. Pay range is $175,000- $225,000 based on experience.

At Thorne we make products that matter - ones that make people's lives better. Each day begins with a mission to help others discover and achieve their best health. We count on our team members to challenge and push the boundaries to make that happen. As a Director of Product, Personal Health Ecosystem, you'll be joining a team of more than 750 passionate individuals committed to our cause of providing superior health solutions.

Overview

The Director of Product will own end to end Feature Development and GTM strategy for Thorne'sPersonal Health Ecosystem product. This multifaceted position requires a seasoned professional adept at strategic planning, marketing expertise, operational management, and a deep understanding of creating sticky consumer experiences. The role will lead every facet of the company's Personal Health Ecosystem product offering, outside of the medical science aspects of the product which will be led by our Chief Science Officer, a close collaborator with this role. From developing the customer journey, business model, positioning, naming, competitor analysis, feature prioritization, user experience and external communications strategy, this role will help shape the voice and profitability of the product. This role must be able to lead and work cross-functionally with both internal teams and external contractors as needed to plan and implement and track projects to completion - inclusive of content and engineering product roadmaps (articulate Product Design, Product Engineering, Product Strategy, Feature Development), and GTM strategy including pricing strategy, launch plans, and marketing campaigns.

Responsibilities

PRODUCT

• Shapes the personal health ecosystem offering by working alongside the Science, Medical, Marketing, R&D, and Engineering departments to develop product strategy and roadmaps.
• Leads the product functional design based on an intimate knowledge of the customer and technology. Prioritizes engineering backlog and balances requirements of customers and stakeholders; prioritizes feature/story backlog.
• Owns and manages the creation of the product content and customer experience including, but not limited to, site content, email journeys, user guides, tutorials, pitch decks, product videos, release announcements, etc. to articulate the benefits of the product.

PERFORMANCE/FEATURE DEVELOPMENT

• Evaluates product performance and identify opportunities for feature enhancements and further product development using relevant data, customer feedback, reviews, and KPI's.
• Manages Thorne's portfolio of health tests to the extent they are a component of the Personal Health Ecosystem, including growing the revenue and adoption rate should they be available outside the ecosystem.

GO TO MARKET

• Responsible for developing and owning the achievement of the business model and performance analytics. Reports on performance analytics by implementing metrics and analytics to measure the effectiveness.
• Develops a thorough competitive analysis of the direct-to-consumer health test market that will be used to inform the marketing strategy.
• Devise and implement strategies to engage with existing customers, gathering invaluable feedback to refine products and identifying opportunities for expansion and upselling.
• Identifies opportunities to increase subscription revenue and product bundles that lead to increasing recurring revenue.
• Crafts compelling value propositions and messaging that resonate with target audiences.
• Coordinates and ensures maintenance of third-party quality certifications, as required. Ensures compliance with ISO, FDA, MDR and all other regulatory requirements, in accordance with company policy.

Qualifications

• Bachelor's degree is required.
• 7+ years of product marketing and/or similar product experience required, previous app-based marketing experience preferred, to include launching new products and building foundational consumer experience and associated assets

What We Offer:

At Thorne, we offer employees the chance to work with great people on exciting projects, with opportunity for growth. We also provide a full range of benefits for you and your eligible family members, such as:

• Competitive compensation
• 100% company-paid medical, dental, and vision insurance coverage
• Company-paid short- and long-term disability insurance
• Company- paid life insurance
• 401k plan with employer matching contributions up to 4%
• Gym membership reimbursement
• Monthly allowance of Thorne supplements
• Paid time off, volunteer time off and holiday leave
• Training, professional development, and career growth opportunities
• A safe and clean work environment

A little bit more about us.

We are committed to providing personalized health solutions, cutting-edge home health test technology, and superior supplements. To do that, Thorne owns every step of its business, from R&D to product delivery and customer service. Currently, we are:

• The only company with exclusive partnerships with the Mayo Clinic and U.S. Olympic teams.
• The #1 prescribed practitioner brand to 30 to 40-year-olds.
• The #2 most dispensed supplement brand.
• The fastest growing supplement company with sales on Amazon; the #1 practitioner brand; with an average ranking of 4.42 of 5 stars.

THORNE IS AN EQUAL OPPORTUNITY EMPLOYER

Thorne values diversity and we are committed to creating an inclusive environment for all employees. All employment decisions are based on business needs, job requirements and individual qualifications, without regard to race, color, religion, sex, sexual orientation, pregnancy, age, national origin, physical or mental disability, past or present military service, marital status, gender identification or expression, medical condition (including genetic characteristics) or any other protected characteristic as established by law.