Principal Engineer, Marketing Technologies
Apply NowCompany: GoTo Foods
Location: Atlanta, GA 30349
Description:
As GoTo Foods continues to grow its presence and innovate within the foodservice industry, the need for a sophisticated, integrated marketing technology framework becomes paramount. The Principal Engineer, Marketing Technologies is a role designed for a technical visionary who will architect and refine the foundation of our marketing technology initiatives. This individual will be the mastermind behind a unified marketing technology stack, enabling seamless omnichannel experiences that resonate with our customers and drive business outcomes.
Reporting to the Senior Director of Marketing Technologies, the Principal Engineer, Marketing Technologies will wield a blend of technical expertise and strategic foresight to merge disparate marketing and loyalty technologies into a cohesive, efficient, and effective ecosystem.
This ecosystem will serve as the digital backbone of our marketing operations, supporting brand strategies across our diverse portfolio and ensuring that technology investments are aligned with business objectives.
As a central figure in the marketing technology landscape, the Principal Engineer, Marketing Technologies will forge strong collaborative relationships with the business and product managers, ensuring that every technology decision and integration is guided by a deep understanding of product vision and user needs. This role requires someone who can speak the language of both technology and marketing fluently, translating business requirements into technical specifications and vice versa.
The nature of the role is both tactical and strategic. On one hand, the Principal Engineer, Marketing Technologies will dive into the technical details, piecing together systems and solutions to build a robust loyalty and marketing platform. On the other hand, he will step back to see the bigger picture, steering the technology roadmap and ensuring it aligns with our long-term vision. By bridging the gap between loyalty and marketing ambitions and technological capabilities, the Principal Engineer, Marketing Technologies will be an agent of change, driving GoTo Foods to the leading edge of customer engagement and loyalty and marketing innovation.
In essence, the Principal Engineer, Marketing Technologies is the architect of our loyalty and marketing technology future. He will not only anticipate the needs of a rapidly evolving digital landscape but also craft the tools and processes that will enable GoTo Foods to thrive within it.
This is a role for a builder, a thinker, and a relentless innovator who is passionate about shaping the future of digital loyalty and marketing in the foodservice industry.
Reporting to the Senior Director of Marketing Technologies, the Principal Engineer, Marketing Technologies will wield a blend of technical expertise and strategic foresight to merge disparate marketing and loyalty technologies into a cohesive, efficient, and effective ecosystem.
This ecosystem will serve as the digital backbone of our marketing operations, supporting brand strategies across our diverse portfolio and ensuring that technology investments are aligned with business objectives.
As a central figure in the marketing technology landscape, the Principal Engineer, Marketing Technologies will forge strong collaborative relationships with the business and product managers, ensuring that every technology decision and integration is guided by a deep understanding of product vision and user needs. This role requires someone who can speak the language of both technology and marketing fluently, translating business requirements into technical specifications and vice versa.
The nature of the role is both tactical and strategic. On one hand, the Principal Engineer, Marketing Technologies will dive into the technical details, piecing together systems and solutions to build a robust loyalty and marketing platform. On the other hand, he will step back to see the bigger picture, steering the technology roadmap and ensuring it aligns with our long-term vision. By bridging the gap between loyalty and marketing ambitions and technological capabilities, the Principal Engineer, Marketing Technologies will be an agent of change, driving GoTo Foods to the leading edge of customer engagement and loyalty and marketing innovation.
In essence, the Principal Engineer, Marketing Technologies is the architect of our loyalty and marketing technology future. He will not only anticipate the needs of a rapidly evolving digital landscape but also craft the tools and processes that will enable GoTo Foods to thrive within it.
This is a role for a builder, a thinker, and a relentless innovator who is passionate about shaping the future of digital loyalty and marketing in the foodservice industry.