E-Commerce Manager

Homans Associates (HA) is a proud member of Watsco, Inc., the largest independent HVAC/R distribution network in the world. We specialize in distributing premium HVAC brands like Mitsubishi and Bryant, along with a comprehensive range of HVAC parts, supplies, and accessories. With locations spanning New England, New York, and New Jersey, we're on the lookout for a passionate and innovative E-Commerce Manager to join our dynamic team in Whippany, NJ. Please note, relocation assistance is not provided for this role.

Company Website: http://www.homans.com/

Job Summary:

Are you an eCommerce enthusiast with a knack for digital strategy and vendor management? We are searching for an experienced E-Commerce Manager who thrives on driving online sales and creating unforgettable digital experiences. The ideal candidate will be a strategic thinker, a master communicator, and a collaborative leader who can take our e-commerce initiatives to the next level.

Key Responsibilities:

• Foster strong partnerships with external development teams to support daily needs and spearhead site enhancements.
• Develop and roll out test-and-learn roadmaps with partners.
• Monitor weekly performance metrics using MixPanel and GA4, reporting on key KPIs.
• Assist the VP in preparing weekly Business Review presentations, outlining sales results, key performance trends, ROAS, and actionable insights.
• Collaborate closely with teams to leverage customer data for targeted online audience strategies, utilizing CDP.
• Craft and communicate eCommerce media briefs to relevant teams.
• Implement innovative test-and-learn agendas.
• Shape quarterly and annual digital campaign strategies, partnering with media agencies, publishers, and marketing collaborators to smash eCommerce sales targets.
• Drive the execution of performance marketing strategies (SEM, SEO, Paid Social, Display, Affiliate, Re-Targeting) to supercharge traffic and conversion rates on homans.com.
• Manage day-to-day communications with external media agencies and work closely with Homans' Media Manager to synchronize omni-channel media strategies.

• Oversee the accuracy and consistency of our product information along with a focus on usability.

• Partner with the business to identify key customer-focused applications to drive technology adoption.
• Analyze and understand industry market trends, competition, products, and technology offerings, and communicate to management as necessary.
• Survey key customers for UI and usability score.
• Minor tech support like setting up new customers and assisting with login/shopping list.

What We're Looking For:

• Bachelor's degree or equivalent experience is a must.
• 2+ years of experience in a B2B e-commerce operations leadership role with cross functional experience, including operations, marketing, customers service and e-commerce management.
• A self-starter with a deep understanding of online customers' needs and a strong grasp of the competitive landscape.
• Exceptional project management skills with the ability to juggle multiple projects, prioritize effectively, and meet deadlines with a sense of urgency.
• A thorough understanding of the digital ecosystem and the interplay between site, mobile, social, search, and eCommerce channels.
• Experience with audience segmentation, analytics, and a comfort level with synthesizing web measurement data.
• A passion for understanding consumer mindsets and staying ahead of media and technology trends.
• Ability to clearly articulate and present trends, strategies, recommendations, and results to teams and senior management.
• A team player who is eager to contribute hands-on and build strong relationships with internal teams, site vendors, and external agencies.
• Exceptional written and presentation skills with a talent for influencing others.