Director, Marketing (Mandarin Speaking)

Marketing Director (Mandarin Speaking)
At Pacific Smoke International, Inc.
Hybrid (3 days in office)

Are you ready to lead in a dynamic, fast-growing organization? Pacific Smoke International is on an exciting growth journey, expanding into the US market in 2024. As our Director of Marketing transitions to oversee operations in the US, we are looking for a talented and passionate Marketing Director (Mandarin-speaking) to step in and drive marketing excellence in Canada.

At Pacific Smoke International, our mission is to help people quit smoking by providing safer alternatives to traditional cigarettes. As the leading distributor of electronic vaporizers and award-winning vaping products in Canada, we've made significant progress since our founding in 2013. However, we have much more to accomplish for our customers, and we're looking for a culturally aligned Marketing Director to join our dynamic team located in Markham.

Why Mandarin Proficiency Is Essential

This role requires a Mandarin-speaking candidate who can effectively communicate with our product team and vendors in China. Proficiency in Mandarin is critical to ensure seamless collaboration, foster strong relationships, and drive the successful execution of strategies.

If You Don't Have This, Do Not Apply

To be successful in this role, you must meet the following criteria. If you don't, please do not apply:

• P&L ownership experience: You've managed and grown a business with direct profit and loss accountability.
• Team management: You have successfully managed teams of 20 or more people and can demonstrate strong leadership and team development skills.
• Scaling experience: You've played a key role in growing and scaling companies, driving significant business results.
• Comprehensive marketing expertise: You have hands-on experience with all functions of marketing, including strategy, digital, traditional, and brand marketing.
• Budget management: You have managed large-scale marketing budgets, ensuring efficient resource allocation and maximizing ROI.

What's Important to Us

We seek to attract individuals who share and demonstrate our core values: Judgement, Curiosity, Agility, Results, Accountability, and Teamwork.

Responsibilities Include

Business Strategy & P&L Ownership:

• Lead the development and execution of a comprehensive business strategy that supports the company's growth objectives, brand positioning, and product innovation.

Brand Development & Management:

• Define and enhance the brand identity, ensuring consistency across all marketing touchpoints.
• Manage brand architecture, messaging, and creative assets that resonate with target audiences and distinguish the company in the marketplace.

Campaign Planning & Execution:

• Oversee the planning, execution, and optimization of marketing campaigns across multiple channels, including digital, social media, retail, events, and traditional media.

Digital & Social Media Marketing:

• Guide and manage digital marketing strategies, including website content, email marketing, SEO, PPC, and social media initiatives to drive customer acquisition, engagement, and retention.

Market Research & Consumer Insights:

• Conduct and leverage market research and consumer insights to identify trends, behaviors, and opportunities that inform marketing strategies.

Partnership & Collaboration:

• Collaborate closely with sales, product development, supply chain, finance, and external agencies to align marketing initiatives with business goals.
• Develop partnerships with key influencers, retailers, and distributors to amplify the brand's reach.

Regulatory Compliance:

• Ensure that all marketing activities comply with relevant regulations, particularly regarding advertising and promotion of vape products.

Budget Management:

• Oversee the marketing budget, ensuring efficient allocation of resources and maximizing ROI.

Team Leadership & Development:

• Lead, mentor, and grow a high-performing marketing team.

Performance Measurement & Reporting:

• Set KPIs and monitor performance of marketing initiatives, providing actionable insights to optimize activities and drive growth.

To Be Successful You Should Have

• Minimum of 10+ years in marketing, with at least 5 years in a senior leadership role, ideally in the vape, tobacco, alcohol, or FMCG industries.
• Proven track record of building and scaling brands through innovative marketing strategies.
• Experience with B2C and B2B marketing, including digital, retail, and trade marketing channels.
• Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree or MBA is a plus.
• Strong leadership and team management skills, with the ability to inspire and motivate a diverse team.
• Exceptional strategic thinking and business acumen, with a hands-on approach to execution.
• Deep understanding of digital marketing, including paid media, SEO/SEM, content marketing, and analytics.
• Strong analytical skills with a data-driven approach to decision-making.
• Must be able to travel to China several times a year.

What You Can Expect from Pacific Smoke International

At our company, we strive to provide our team members with the best possible support. Here's an overview of the current benefits and perks we offer:

• A total compensation package that includes a group benefits program starting from day 1 of joining and a year-end performance bonus.
• Ongoing learning and development opportunities.
• Training courses reimbursement.
• Four weeks of vacation.
• Awards for top performers and employee tenure.
• A unique opportunity to build, grow, and leave your impact on a US$25-billion industry.
• Product at distributor pricing to all employees.
• Company events and Employee Assistance Program (EAP).

If you are a results-driven, self-motivated individual who thrives in a collaborative and fast-paced environment, we invite you to join our team at PSI.

Pacific Smoke International is an equal-opportunity employer and encourages all qualified candidates to apply. In accordance with the Accessibility for Ontarians with Disabilities Act (AODA), we are committed to providing accommodations for people with disabilities to support their participation in all aspects of the recruitment and selection process.