Senior Marketing Specialist, US & Canada
Apply NowCompany: Trip.com Travel Singapore Pte
Location: Los Angeles, CA 90011
Description:
About Us
Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.
Trip.com Group offers comprehensive travel services, resources, and products across its platforms. We aspire to provide our 400 million+ customers worldwide with tools to plan and book their perfect trips.
We have more than 30,000 employees spread across 30 countries in Asia, Europe, the Americas, and Oceania, and are actively expanding our global markets to grow and become the world's leading and most trusted family of online travel brands.
The Role
We are seeking a Marketing Specialist to join our team. This person will be responsible for creating and executing marketing and online promotional campaigns that increase brand awareness, drive engagement, and generate sales.
The successful candidate will have experience in planning, development, execution, and analysis of online promotional campaigns and be able to work collaboratively with cross-functional teams to ensure the success of marketing initiatives.
This is an individual contributor role reporting into the Product & Marketing Director, US & Canada.
Location: Norwalk, CA
Responsibilities:
Qualifications:
Preferred Qualifications:
We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respects team members in and out of the workplace. Everyone is on a trip, whether it is a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made.
Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.
Trip.com Group offers comprehensive travel services, resources, and products across its platforms. We aspire to provide our 400 million+ customers worldwide with tools to plan and book their perfect trips.
We have more than 30,000 employees spread across 30 countries in Asia, Europe, the Americas, and Oceania, and are actively expanding our global markets to grow and become the world's leading and most trusted family of online travel brands.
The Role
We are seeking a Marketing Specialist to join our team. This person will be responsible for creating and executing marketing and online promotional campaigns that increase brand awareness, drive engagement, and generate sales.
The successful candidate will have experience in planning, development, execution, and analysis of online promotional campaigns and be able to work collaboratively with cross-functional teams to ensure the success of marketing initiatives.
This is an individual contributor role reporting into the Product & Marketing Director, US & Canada.
Location: Norwalk, CA
Responsibilities:
- Promotional campaign management: Develop and execute online promotional marketing campaigns that leverage omnichannel marketing, both internal (email, app push, display advertising), and external (social media, events).
- Sales strategy: Develop and manage online sales strategies, including promotional mechanisms like price discounts and other innovative tactics to drive campaign performance.
- Content & messaging strategy: Create promotion strategies, messaging, and assets that align with the company's brand, marketing objectives and target audience.
- Collaboration: Collaborate with internal stakeholders, such as product managers, business development, customer service, and creative teams, to ensure seamless execution of online promotions.
- Performance Analysis: Monitor and analyze marketing campaign and promotions performance and provide actionable insights for optimization and improvement.
- Industry & market insights: Conduct market research and industry and competitive analysis to inform marketing and promotions strategies and drive innovation and performance improvements.
- Budget management: Manage marketing budgets and ensure all campaigns are tracked and reported accurately.
- Marketing project management: Contribute to and support strategic acquisition and lifecycle marketing and user growth initiatives.
Qualifications:
- Bachelor's degree in marketing, communications, or a related field.
- 3+ years of experience in B2C digital marketing, e-commerce, travel, or related fields.
- Proven ability to develop and execute online promotions and/or sales events (e.g. Black Friday).
- Demonstrated experience with a variety of digital marketing and communications channels, including email, social media, app push.
- Strong analytical skills with experience in analyzing data and using data to inform marketing strategies.
- Ability to craft compelling marketing messages with consideration to the local customer's perspective.
- Experience collaborating with global cross-functional teams.
- Ability to manage multiple projects and deadlines simultaneously.
- Strong attention to detail and ability to think creatively.
Preferred Qualifications:
- Experience with marketing automation and customer engagement tools and CRM platforms.
- Knowledge of SEO and content marketing.
- Language skills: Chinese Mandarin .
- Medical, Dental, and Vision plans
- 401(k) and company match
- Public Holidays
- Sick Leave
- Paid Time Off
We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respects team members in and out of the workplace. Everyone is on a trip, whether it is a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made.