Content Marketing Manager
Apply NowCompany: SIMCO Electronics
Location: Santa Clara, CA 95051
Description:
Position Overview
The Content Marketing Manager will be responsible for developing and executing strategic content initiatives that drive engagement, nurture leads, and position SIMCO as a thought leader in our industry. Reporting to the Head of Marketing Programs, you will create high-impact content that aligns with our business goals and resonates with our regulated industry audiences.
This role requires 5-7 years of experience in content marketing, ideally within B2B, SaaS, or technical industries. The ideal candidate will combine strong storytelling skills with a data-driven approach to content creation and performance optimization.
*This position is remote or Hybrid (if in the Bay Area).
Key Responsibilities
Qualifications
About Us
SIMCO is a leader in calibration services and software solutions for industries where precision and reliability are critical, including aerospace, biomedical devices, and other high-stakes sectors. Our mission is to help our customers ensure operational excellence and compliance, where lives depend on it.
We are building a world-class marketing team to drive growth and innovation, and we're looking for a talented Content Marketing Manager with a proven track record to join us on this journey.
The Content Marketing Manager will be responsible for developing and executing strategic content initiatives that drive engagement, nurture leads, and position SIMCO as a thought leader in our industry. Reporting to the Head of Marketing Programs, you will create high-impact content that aligns with our business goals and resonates with our regulated industry audiences.
This role requires 5-7 years of experience in content marketing, ideally within B2B, SaaS, or technical industries. The ideal candidate will combine strong storytelling skills with a data-driven approach to content creation and performance optimization.
*This position is remote or Hybrid (if in the Bay Area).
Key Responsibilities
- Content Strategy & Execution:
- Lead the development and implementation of a comprehensive content marketing strategy that supports lead generation, customer engagement, and brand awareness.
- Own the content calendar, ensuring alignment with marketing campaigns, product launches, and industry trends.
- Content Development & Leadership:
- Create and oversee the production of diverse content assets, including whitepapers, blog posts, case studies, videos, webinars, and more.
- Collaborate with subject matter experts to develop technical, customer-centric content that highlights SIMCO's expertise and value proposition.
- Ensure all content reflects SIMCO's voice, tone, and brand standards.
- SEO & Performance Optimization:
- Develop and implement SEO strategies to maximize the visibility and performance of content.
- Use analytics tools to measure content effectiveness and optimize future efforts.
- Cross-Functional Collaboration:
- Work closely with demand generation, product marketing, and digital marketing teams to ensure content aligns with overall marketing goals.
- Partner with design and multimedia teams to produce high-quality visuals and interactive content.
- Thought Leadership & Industry Impact:
- Drive thought leadership by identifying industry trends and creating content that addresses the needs and challenges of our target audiences.
- Leverage customer success stories to showcase the impact of SIMCO's solutions in regulated industries.
Qualifications
- 5-7 years of experience in content marketing, with a strong preference for B2B, SaaS, or technical industries.
- Proven ability to create and manage content strategies that generate leads and drive engagement.
- Exceptional writing, editing, and storytelling skills with the ability to simplify complex topics for a broad audience.
- Deep understanding of SEO, content management systems (e.g., WordPress), and performance analytics tools (e.g., Google Analytics).
- Familiarity with regulated industries or technical markets (e.g., aerospace, biomedical devices) is highly desirable.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
About Us
SIMCO is a leader in calibration services and software solutions for industries where precision and reliability are critical, including aerospace, biomedical devices, and other high-stakes sectors. Our mission is to help our customers ensure operational excellence and compliance, where lives depend on it.
We are building a world-class marketing team to drive growth and innovation, and we're looking for a talented Content Marketing Manager with a proven track record to join us on this journey.