Associate Director, Creative
Apply NowCompany: Yamaha
Location: Buena Park, CA 90620
Description:
Purpose of Role
Generate visual assets and design layouts on-time that deliver on the creative brief, brand tone of voice while
meet creative standards to become a brand of choice.
Key Accountabilities Include
Ensure all creative assignments are completed on-time and visually articulate the creative brief and the
brand tone of voice
Ensure achievement of department goals & KPIs
Ensure resolution of critical matters that impact the department
Ensure alignment and collaboration across in-house agency functional teams (i.e. Account and Operations
teams) and internal stakeholders
Ensure a collaborative climate that attracts, engages, inspires and develops creative team members
Ensure the department is a center of excellence
Primary Responsibilities Include
Design visual assets for integrated campaigns that deliver on the creative brief, brand tone of
voice and optimize the creative process
Designs, reviews, and optimizes creative process to ensure content represents the brand strategy and
style guides (both in copy and in visuals) accurately and consistently in every touchpoint
Oversee and Q/A all work completed by the creative department
Present trends and opportunities that drive best practices with key stakeholders
Connect with customers by applying and demonstrating proper use of the Brand Tone of Voice (copy
and in visuals) in every touchpoint
Develop and drive best practices with internal stakeholders
Core Functional Competencies
Brand Ambassador: Serve as a representative for the Yamaha brand and its partner brands to customers
in direct person-to-person(s) experiences
Copy Editing/Writing - Creative SME: Create and review written marketing content
Creative Strategy: Determine a course of action to develop creative assets
Design: Create visual content to effectively share product and brand attributes with target audience
Production: Produce a print or video asset
Project Communication Management: Link people (including team members and stakeholders), ideas,
and information throughout the project life cycle; include timely generation and collection of
information along with its proper dissemination and archival process
Digital Media: Use social media channels to attract and engage customers, and to promote the brand
and products
Storytelling: Communicate the Brand Promise in an emotional manner
Core Behavioral Competencies
Yamaha Way (Will, Integrity, Initiative, Challenge, Commitment)
Customer Focus
Instills Trust
Drives Results
Manages Conflict
Develops Talent
Ensures Accountability
Qualifications
Ideal
Budget Management
Expert technical skills: Web design, social design, Typography and Design software
Advanced knowledge of marketing, brand, and design principles and development
Considered an expert in communication art direction or in graphic design, or similar
Demonstrated success creating integrated content across all marketing channels from digital (social, paid,
mobile), video, print and collateral
Preferred
8+ years of related experience with 5+ years of creative direction in ad agency setting
Degree or advanced certifications in marketing, graphic design or related field
7+ years proven work experience as an art director, graphic designer, or similar
People management
Expert with Adobe Suite
Expert knowledge of marketing, brand, and design principles and development
Experience leading and managing creative teams
Here's What We'll Bring
Compensation
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
Generate visual assets and design layouts on-time that deliver on the creative brief, brand tone of voice while
meet creative standards to become a brand of choice.
Key Accountabilities Include
Ensure all creative assignments are completed on-time and visually articulate the creative brief and the
brand tone of voice
Ensure achievement of department goals & KPIs
Ensure resolution of critical matters that impact the department
Ensure alignment and collaboration across in-house agency functional teams (i.e. Account and Operations
teams) and internal stakeholders
Ensure a collaborative climate that attracts, engages, inspires and develops creative team members
Ensure the department is a center of excellence
Primary Responsibilities Include
Design visual assets for integrated campaigns that deliver on the creative brief, brand tone of
voice and optimize the creative process
Designs, reviews, and optimizes creative process to ensure content represents the brand strategy and
style guides (both in copy and in visuals) accurately and consistently in every touchpoint
Oversee and Q/A all work completed by the creative department
Present trends and opportunities that drive best practices with key stakeholders
Connect with customers by applying and demonstrating proper use of the Brand Tone of Voice (copy
and in visuals) in every touchpoint
Develop and drive best practices with internal stakeholders
Core Functional Competencies
Brand Ambassador: Serve as a representative for the Yamaha brand and its partner brands to customers
in direct person-to-person(s) experiences
Copy Editing/Writing - Creative SME: Create and review written marketing content
Creative Strategy: Determine a course of action to develop creative assets
Design: Create visual content to effectively share product and brand attributes with target audience
Production: Produce a print or video asset
Project Communication Management: Link people (including team members and stakeholders), ideas,
and information throughout the project life cycle; include timely generation and collection of
information along with its proper dissemination and archival process
Digital Media: Use social media channels to attract and engage customers, and to promote the brand
and products
Storytelling: Communicate the Brand Promise in an emotional manner
Core Behavioral Competencies
Yamaha Way (Will, Integrity, Initiative, Challenge, Commitment)
Customer Focus
Instills Trust
Drives Results
Manages Conflict
Develops Talent
Ensures Accountability
Qualifications
Ideal
Budget Management
Expert technical skills: Web design, social design, Typography and Design software
Advanced knowledge of marketing, brand, and design principles and development
Considered an expert in communication art direction or in graphic design, or similar
Demonstrated success creating integrated content across all marketing channels from digital (social, paid,
mobile), video, print and collateral
Preferred
8+ years of related experience with 5+ years of creative direction in ad agency setting
Degree or advanced certifications in marketing, graphic design or related field
7+ years proven work experience as an art director, graphic designer, or similar
People management
Expert with Adobe Suite
Expert knowledge of marketing, brand, and design principles and development
Experience leading and managing creative teams
Here's What We'll Bring
- Comprehensive benefits package including Medical, Vision, Dental, LTD, Life-Insurance and 401k with match AND automatic contributions
- Performance based bonus program
- Robust employee wellness programs including free music lessons
- Generous Wellness reimbursement program
- Tobacco cessation reward program
- Private concerts from award winning artists
- Discounted hotel, travel, entertainment, and other attractions
- Employee product purchase program
- Flexible work options (including hybrid and 9/80 schedule)
- Casual dress
- Vacation, sick-time and personal floating holidays
- Monthly events, for example -- Bring Your Dog to Work Day, Employee Singing Competitions, Spirit Week and other fun events
- Inclusive and passionate culture
- We foster a culture in which everyone feels welcomed, included, and valued; and recognize that diversity contributes to the success of Yamaha
Compensation
- Up to $135,000 per year
- The posted compensation is the base pay.
- This is the hiring range and does not include bonus potential or the value of benefits. The hiring range does not reflect total earning potential over time. Final offers within the posted compensation range are based on qualifications, skills and experience required for the role.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)