Director & General Manager, Flavor Enhancers

The Director & General Manager, Flavor Enhancers for Mizkan America is responsible for managing and growing the Vinegar & Bitters portfolio (Private Label, Branded, and Angostura), while enhancing equity and delivering attractive financials for the brands.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Build and shape a highly-effective, world-class Marketing team
• Serve as a passionate steward, advocate and gatekeeper for the products and the equities they have built
• Craft long term growth strategy and roadmap for the Flavor Enhancers portfolio
• While building brand equity, drive increased sales and profits for the portfolio
• P&L ownership for Flavor Enhancers portfolio
• Create and activate an integrated Marketing plan designed to grow this business, and contribute significantly to Mizkan, financially
• Work closely with Innovation and R&D leadership to develop and qualify new products, based on what will resonate most convincingly with consumers and retailers
• Work closely with Mizkan's agencies to bring strategy to life with compelling, brand-building and usage-driving advertising and other forms of communication
• Develop regional/local media plans, and work closely with agencies to deploy media strategically
• Working closely with Sales, Connected Commerce, and cross functionally, help guide development of an annual consumer and trade promotion plan
• Guide consumer Research and Insights efforts for private label and branded portfolio
• Responsible for ongoing packaging development and optimization, across the full line of vinegar products
• Manage a best-in-class portfolio of external agencies, suppliers and consultants

EDUCATION, EXPERIENCE, AND QUALIFICATIONS:

• Foundation in world class Marketing and Brand Development from any number of major CPG Food & Beverage companies, along with smaller company experience
• Expertise in Positioning, Communications, Innovation & NPD, Research & Insights, Consumer & Trade Promotion, Digital Marketing, Omni Channel Marketing, Forecasting & Budget, Packaging, Pricing, etc.
• Skilled and savvy across the Digital landscape inclusive of Digital and Retail media.
• Proven experience developing new products from an "end to end" perspective (e.g., concept to activation). Experience should include line extensions, upgrades, flankers, and ideally, new-to-world brand development
• P&L ownership and management experience
• Proven experience developing and motivating direct reports
• Bachelor's degree in business, marketing or a related discipline. Master's degree preferred

Compensation Range: $171,000-232,000.00

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