VP, Commerce & retail Media

Join Our Team as VP, Commerce & Retail Media

Are you ready to shape the future of commerce, retail media, and data-driven marketing? The Interactive Advertising Bureau (IAB) is seeking a Vice President, Commerce & Retail Media to drive industry innovation, best practices, and market-making strategies in this rapidly evolving ecosystem. Reporting to the SVP, Centers of Excellence & Industry Initiatives, you will guide collaborative efforts across member councils, boards, and committees-while overseeing the launch and growth of our newly established Commerce Board. This is a high-impact, senior leadership role where you'll leverage your expertise in advertising, commerce, and data to set the industry's strategic direction, build standards, and empower IAB members to thrive in retail media.

Key Responsibilities

Strategic Leadership

• Set the Retail Media Agenda: Identify and prioritize opportunities to address key challenges in retail media, including measurement, scalability, cross-platform integration, and standardization.
• Launch & Grow the Commerce Board: Oversee the creation and strategic direction of this new advisory group, ensuring it serves as a hub for innovation and collaboration.
• Industry Thought Leadership: Develop research, frameworks, and action plans on emerging trends (e.g., commerce media, social commerce, in-store ad tech, omnichannel attribution) to guide members.
• Lead Member Councils & Committees: Shape and drive IAB's Retail Media Network Council and other key initiatives, aligning all efforts toward a cohesive industry growth agenda.

Standards & Best Practices

• Develop Industry Guidelines: Define, publish, and promote best practices that foster consistency, trust, and efficiency across retail media networks and commerce platforms.
• Collaboration with IAB Tech Lab: Partner closely to create and drive adoption of technical standards, ensuring seamless integration of data, measurement, and addressability solutions.
• Global Alignment: Coordinate with organizations such as MRC, WFA, and other global bodies to harmonize measurement and data standards across markets.

Research & Market Insights

• Market-Making Studies: Work with IAB Research to design and release high-impact reports on retail media trends, commerce innovations, and consumer behaviors.
• ROI & Incrementally Metrics: Champion the development of frameworks to evaluate critical success metrics (e.g., ROI, incrementality) for commerce and retail media.
• Audience & Creative Standards: Collaborate with IAB Tech Lab to establish standards in audience taxonomy, creative specifications, and sponsored product ads.

Member Support & Engagement

• Education & Workshops: Develop and deliver training programs that equip members with the tools and insights needed to excel in retail media, data collaboration, and commerce strategies.
• Resource & Advisory: Serve as a key resource for members, offering guidance on best practices, challenges, and opportunities in the commerce media space.
• Thought Leadership Representation: Represent IAB at industry events, conferences, and panels-amplifying our members' interests and the IAB perspective.
• Commerce Board Launch: Collaborate with the Member Engagement Department to drive Commerce Board membership recruitment and launch efforts.

Operational Excellence

• COE Oversight: Direct the operations, staffing, and financial performance of the Commerce & Retail Media Center of Excellence, ensuring efficient processes and high member value.
• Cross-Functional Collaboration: Align with other IAB Centers of Excellence (Media, Experience, Measurement, and AI) to drive integrated, cross-industry solutions.
• Performance Tracking: Monitor key metrics and milestones for the Center, adjusting strategies and resources to achieve desired outcomes on schedule and within budget.

Requirements & Qualifications

Industry Expertise

• 10+ Years of Experience: Proven track record in advertising, retail media, commerce, or related fields-demonstrating strategic leadership and large-scale initiative execution.
• Retail Media & E-commerce Insight: Deep knowledge of retail media networks, e-commerce platforms, omnichannel strategies, and data-driven marketing approaches.
• Market Relationships: Existing network of brands, agencies, retailers, and technology providers within the commerce and retail media landscape.

Skills & Capabilities

• Strategic Vision: Ability to identify emerging trends, create strategic frameworks, and guide members toward scalable solutions.
• Influential Communicator: Exceptional presentation and stakeholder engagement skills, with experience addressing senior executives and speaking at industry forums.
• Collaboration & Consensus Building: Proven ability to bring diverse groups together-encouraging innovation, alignment, and shared vision.
• Operational Excellence: Skilled in overseeing financials, staffing, and organizational processes; comfortable setting and meeting timelines.
• Forward-Thinking: Passionate about advancing the commerce and retail media ecosystem, keeping pace with industry developments, and anticipating member needs.

Personal Attributes

• Self-Starter & Team Player: Capable of working independently while thriving in collaborative, cross-department environments.
• Cultural Fit: Embraces IAB values of leadership, innovation, transparency, and member-focused service.

Why Join Us?

At IAB, you'll be at the forefront of the commerce and retail media transformation-guiding market standards, influencing thought leadership, and driving collaboration among leading players in the digital advertising ecosystem. By launching and growing the new Commerce Board, you'll have the unique opportunity to shape the next era of innovation and excellence in commerce media. This is a rare chance to make a meaningful impact, empower members to navigate emerging challenges, and define the future of retail media.

Apply now to become a driving force in the evolution of commerce and retail media-and lead the industry forward with vision, collaboration, and operational excellence!

Additional Information:
All IAB employees must be fully vaccinated for COVID-19 as a condition of employment, with religious and medical exemptions provided where applicable. IAB is an Equal Opportunity Employer and actively seeks diversity in its workforce.