Principal, Digital Strategy

Principal, Digital Strategy

Listed Market: Ottawa (open to candidates in Vancouver, Toronto, Montreal)

Position summary

Our Principals play a vital role in leading our client teams and ensuring high-value, excellent client service. This position focuses primarily on business development and the management our Digital Strategy & Creative Services team. This position will report directly to the Digital Lead with responsibilities including but not exclusive to the following:

Business Development

• Responsible for developing and executing a business development strategy to raise Earnscliffe's digital service profile publicly, aligned with respective service offering and expertise.
• Determine market opportunities and develop strategies in support of digital and creative service sales.
• Coordinate and develop pitch materials and proposals in support of digital services and creative design sales opportunities.
• Identify and pursue opportunities to expand the scope of service offerings within existing client accounts.
• Meet annual business development and sales targets.

Client Service and Team Management

• Responsible for the strategy, oversight, and execution of multi-channel paid digital campaign, content planning and digital auditing services for an array of clients in the public, private and not-for-profit space.
• Experience developing digital strategy, channel plans and audience targeting strategies across paid and owned channels to support and make appropriate recommendations for client campaigns.
• Understanding of paid advertising tools within Facebook/Instagram, LinkedIn, YouTube/Google, Twitter and other social media channels, programmatic digital advertising, traditional ad buying and analytics tools.
• Management of the digital strategy team including mentorship, ensuring roles and responsibilities are fulfilled, a high level of client servicing is provided, as well as an efficient use of project time and scope according to budget.
• Responsible for developing creative strategy, reviewing and providing input into advertising content and overarching direction in connection to digital placements.
• Demonstrate a commitment to continued learning and upskilling on digital marketing trends, best practices, and platforms.
• Contribute an informed perspective within the client team and to the client, as needed.
• Accountable for the oversight of the client accounts, including invoicing, managed revenue splits, sales credits, etc.

Earnscliffe Values and Expectations

• Uphold the vision and values of the organization of Excellence, Integrity, Trust, Team, and Inclusion, along with justice, equity, diversity and inclusion principles.
• Maintain professional level consultation with all levels of team members and external clients and third party vendors.
• Review all materials to ensure accuracy and quality prior to distribution.
• Undertake responsibilities and assignments in a timely manner.
• Ensure timely responses to team member and client requests.
• Manage expectations within your client team and proactively communicate deviations from commitments.
• Contribute to internal initiatives in support of the management of the business and team process development.
• Meet performance standards as defined by the performance management program, ensuring consistently meeting or exceeding targets established.

Qualifications

• Minimum post-secondary degree/ diploma preferred
• Minimum 8 years' experience working in a similar role or within a professional services consulting firm preferrable within digital communications, marketing, creative strategy.
• Demonstrated experience effectively leading multiple projects/files, including the ability to prioritize and negotiate when presented with conflicting demands.
• Experienced at building and fostering high performance teams.
• Demonstrated ability to successfully undertake business development activities in pursuit of developing a book of business.
• Exceptional verbal and written communications, comfortable with presenting concepts to a diverse audience across the organization.
• Ability to identify and respond appropriately understanding various parties and stakeholders involved in decision making processes with the ability to anticipate reactions and recommend solutions.
• Demonstrated ability to build strong relationships with peers, direct reports, internal and external stakeholders, including media vendors
• Proficiency with CRM systems or Salesforce and Microsoft Office including Word, Excel, Outlook, Teams, Power Point, etc.
• Excellent problem solving and decision-making abilities to make sound recommendations based on research, analytics and translating data into tangible outcomes and actions.
• Effective time management skills to manage timelines while working under pressure.
• Excellent public speaking, facilitation and/or presentation skills.
• Self motivated with a high level of initiative and exceptional organizational skills.