Senior Manager, Performance & Insights

Our brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines. We're a trusted partner to every major league, team and venue, building meaningful connections between brands, properties and fans.

In Canada, we've proudly been recognized as the Sponsorship Marketing Council of Canada's 'Agency of the Year' for 4 of the past 5 years.

Wasserman operates at the epicenter of sports, music, entertainment and culture, serving talent, brands and properties on a global scale. Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 68 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com.

As Wasserman supports flexible working environments, the successful candidate will be required to work from both the office in Toronto and a remote location.

Job Description

What are we looking for?

Wasserman is looking for a Senior Manager to serve as a key contributor to the Canadian Performance & Insights team. With a focus on partnership measurement and audience intelligence, this role is critical to the development and delivery of data-led partnerships strategy, specifically in the areas of sport, entertainment, and culture (i.e., travel, media, music, etc.).

This multi-faceted role will not only develop the research solutions to gather and analyze pertinent data, but will also effectively distill the information into high-level, analytic insights that tell the story behind the numbers.

The successful candidate will be comfortable working in a dynamic environment that requires them to toggle between various internal and external projects / clients across multiple verticals, while managing a team of direct reports.

If you are a driven, analytical thinker who wants to be part of a high-performance agency that puts people first, then we'd love to hear from you!

What will you do?

The Senior Manager, Performance & Insights, will lead the development and implementation of partnership measurement and audience intelligence programs across various client categories and consumer segments.

Partnership Measurement

• Utilize proprietary and syndicated research tools to conduct partnership measurement, determining tangible and intangible value to brand and property partners, and informing strategic recommendations based on returns (i.e., Return on Investment, Return on Assets, etc.)
• Develop measurement dashboards that distill qualitative and quantitative metrics to evaluate performance consistently across a partnership portfolio

Audience Intelligence

• Complement syndicated sources with primary research to inform a deeper understanding of a target audience, shaping the insights that inspire creative, experiential, and partnership strategy that resonates with the right consumers through the right channels
• Design and develop custom research methodologies including, but not limited to, consumer surveying, brand health, and partnership impact
• Develop consumer segmentation solutions, delivering unique fan profiles representing consumer attitudes, behaviors, and motivations

Data Storytelling & Client/Stakeholder Presentations

• Lead the development of client deliverables, POV's, reporting tools, and supporting materials that blend our multiple capabilities and data sources to deliver clear, concise, and actionable insights
• Assemble ideas, themes, and observations into compelling visuals through design-forward client presentations

Industry Expertise

• Monitor trends across the sports, entertainment, and media landscape to keep internal team and clients abreast of key industry developments

Team / Client Management

• Foster a positive and collaborative environment while managing a team of Performance & Insights professionals
• Lead and manage multiple client relationships with a steadfast commitment to exceptional service
• Drive project management efforts, determining critical milestones, and reporting progress in a timely manner

What do you need to succeed?

• 6+ years of relevant experience in data and analytics, market research, or management consulting
• Direct experience in the sport, entertainment, or marketing / partnership sector
• Experience translating quantitative and qualitative data into actionable insights and recommendations
• Strong ability to communicate information to decision-makers and senior-level directors through storytelling, specifically in the form of data-visualization and written presentations
• High level of initiative and innate curiosity, adaptable to high performance in both an independent and team setting.
• Strong attention to detail and highly organized, with a proven ability to multi-task and self-manage to meet deadlines and handle competing priorities
• A client-first mindset, able to build confidence through exceptional client and project management
• Demonstrated ability to lead people through successful coaching, communication, and empathy
• Proficient with the Microsoft Office Suite, with advanced skills particularly required for PowerPoint and Excel
• Experience or working knowledge of syndicated research tools (e.g., Nielsen, Vividata, Scarborough, GWI, Meltwater, etc.)
• Experience leading the development of consumer / customer research
• Educational background is a nice to have but not mandatory - Bachelor's degree, diploma or certificate in marketing and/or business or MBA

Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.