DIR MKTG & PUBLIC RELATIONS

Plans, organizes and directs marketing and key public relations activities and programs to extend and increase use of the Health System programs and facilities; works with senior management to implement successful marketing strategies; formulates approaches, policies and programs to promote understanding and utilization of the Health System; develops and maintains communication channels with the Health System's multiple publics; responsible for the oversight of Health System website; develops marketing and promotional plans.

Essential Duties

• Controls and directs focus and scope of Riverside web site.
• Directs staff and coordinates with vendors to keep site reflective of organization's goals and objectives.
• Develops and implements annual marketing plan that supports the goal and objectives in the strategic plan.
• Develops and reviews policies and procedures to support marketing functions.
• Directs development and production of collateral materials insuring adherence to quality standards.
• Directs preparation and release of publicity consistent with the organization's objectives.
• Provides guidance and direction of marketing staff.
• Provides quality control oversight for all materials produced by Riverside HealthCare destined for public consumption and internal audiences.
• Provides, as needed, marketing support and assistance to departments and business units to meet established program goals and objectives.
• Responsible for creation of advertising and associated communications that support the Riverside brand.
• Serves as media contact. Serves as 'point person' with advertising agencies and department vendors.
• Works with staff to develop and maintain positive media relations.

Requirements

Required Licensure/Education:

• Bachelor's degree in a related field required

Employee Health Requirements

Exposure/Sensory Requirements:

• Exposure to:
• Chemicals: White out for correction of typing/writing corrections.
• Video Display Terminals: Average
• Blood and Body Fluids: Low risk
• TB or Airborne Pathogens: Low risk.

Sensory requirements (speech, vision, smell, hearing, touch):

• Speech: Required to communicate with physicians, hospital staff, and outside agencies.
• Vision: Needed to perform chart review data, computer screen work, reading data and information.
• Smell: NA
• Hearing: Needed for telephone communication.
• Touch: Needed to write, computer entry, individual pages of chart for review.

• Activity/Lifting Requirements
• Average Hours per Week: 40
• Shift: Days

Percentage of time during the normal workday the employee is required to:

• Sit: 70%
• Twist: 2%
• Stand: 10%
• Crawl: 0%
• Walk: 9%
• Kneel: 1%
• Lift: 4%
• Drive: 0%
• Squat: 1%
• Climb: 0%
• Bend: 2%
• Reach above shoulders: 1%

The weight required to be lifted each normal workday according to the continuum described below:

• Up to 10 lbs: Not Required
• Up to 20 lbs: Not Required
• Up to 35 lbs: Not Required
• Up to 50 lbs: Not Required
• Up to 75 lbs: Not Required
• Up to 100 lbs: Not Required
• Over 100 lbs: Not Required

Describe and explain the lifting and carrying requirements. (Example: the distance material is carried; how high material is lifted, etc.):

Maximum consecutive time (minutes) during the normal workday for each activity:

• Sit: 120
• Twist: 1
• Stand: 30
• Crawl: 0
• Walk: 10
• Kneel: 1
• Lift: 5
• Drive: 0
• Squat: 1
• Climb: 0
• Bend: 2
• Reach above shoulders: 1
• Repetitive use of hands (Frequency indicated): Simple grasp up to 10 lbs. Normal weight: 80%
• Pushing &pulling Normal weight:
• Fine Manipulation: Computer entry, writing.
• Repetitive use of foot or feet in operating machine control: None

Environmental Factors & Special Hazards

• Environmental Factors (Time Spent):
• Inside hours: 8
• Outside hours : 0
• Temperature: Normal Range
• Lighting: Average
• Noise levels: Average
• Humidity: Normal Range
• Atmosphere: Odors, Dust
• Special Hazards: NA
• Protective Clothing Required: None

Salary Description

$127,795.20-$172,598.40